comic strips, cartoons and advertisements. visual literacy · cartoons are simple drawings showing...
TRANSCRIPT
Visual LiteracyComic strips, cartoons and advertisements.
VISUAL LITERACY
Comic StripsAre a sequence of drawings, either in colour or black and white, depicting a comic incident, an adventure or mystery story, etc., often on-going, typically having dialogue printed in balloons/word bubbles, and usually printed as a horizontal strip in daily newspapers
CartoonsAre simple drawings showing the features of its subjects in a humorously exaggerated way, especially a satirical one in a newspaper or magazine
AdvertisementsAre any public notices, as a printed display in a newspaper, short film on television, announcement on radio, etc., designed to sell goods, broadcast an event, or inform audiences.Shortened forms: ad, advert
Comic Strips
Cartoons
MY PERSONAL FAVOURITE ONE!
Advertisements
Comics and Cartoons:
Advertisements
Advertisements Explained using AIDA• AIDA is a model used by ADVERTISERS, to ensure the best outcome/result in the
MARKET for their product or service.• ADVERTISERS= the people that are ‘selling’ the product or service.• MARKET= the people that the product/service is aimed at (also known as the
consumer).
The acronym ‘AIDA’:
A= Awareness (What do you do to create that ‘wow’ factor?)
I=Interest (What draws you to the product?)
D=Desire (What made you ‘NEED’ that thing?)
A=Action (What is going to make you actually go out and purchase the product? )
ü You have to find examples (print-media, online examples, magazine cut-outs, etc.)for EACH of the following:
A comic stripA cartoonAn Advertisement
Paste these examples in your workbooks under appropriate headings.