comic strips: a great opportunity for brands on facebook

9
C STRIPS: A great opportunity for brnads on Facebook COMIC STRIPS A GREAT OPPORTUNITY FOR BRANDS ON FACEBOOK

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Page 1: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

COMIC STRIPS A GREAT OPPORTUNITY FOR BRANDS ON FACEBOOK

Page 2: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

Today, Facebook has to choose 100 posts daily among 1500 options to appear in users’ News Feed.

The average (unpaid) organic reach keeps decreasing

80 1500On an average, users are connected to over 80 pages daily. These pages keep publishing more and more content.

CHALLENGE: THE DECREASE OF FACEBOOK’S ORGANIC REACH

Page 3: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

TRAP: « VIRAL » CONTENT AND « MEMES » WHICH ARE NOT RELATED TO THE BRAND

To Keep posting more content that is more engaging to counteract the decrease of organic reach

REFLEX

DANGER

Taking the easy way and publish « what users want to see », meaning « memes » or pictures of kittens, wich have no direct link to the brand

Content such as « memes » might have a very low impact; it can even have a negative impact on brands’ metrics, despite an engagement which can sometimes appear to be higher.

Page 4: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

OPPORTUNITY: RESORT TO THE COMIC STRIP FORMAT

Comic strips drive the user in a real brand universe, in the same way as videos do. However, strip cartoons’ costs are much lower.

The comic strip format, which is short, illustrated and linear, is ideally suited to the consumption of content on Facebook’s, Twitter’s, Instagram’s and Tumblr’s News Feeds, as well as on the mobile platform.

Today, comic strips are the type of content that offer the best engagement / cost value on social network.

Page 5: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

THE COMIC STRIP FORMAT OFFERS A MUCH BETTER ENGAGEMENT RATE

1%

*Engagement rate: (number of « likes », shares and comments / (number of fans))

Average organic engagement rate* for text, picture or video format publications

2,5%Average reach of strip cartoons’ format publications. Some of them even exceed a 5% engagement rate.

Page 6: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

EXAMPLE: THE MUSLIM SHOWThis comic strip tells scenes of the daily life of French muslims with humour.

2,5%2,5% unpaid engagement per post, peaks at over 5%

Page 7: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

KRDS HAS A GREAT KNOWLEDGE OF ONLINE COMIC STRIPS, ALL THANKS TO COMMITSTRIP

Without any media purchase, only thanks to virality, in just 18 months, CommitStrip has increased from 0 to 200 000 monthly visitors!

200 000UNIQUE VISITORS

CommitStrip is the reference blog for web developers.

Page 8: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

Some CommitStrip strips regularly appear on the first page of 9GAG or Reddit. Results: Thousands of likes, shares and millions of visits.

SOME STRIPS HAVE BEEN SEEN BY ALMOST 10 MILLION PEOPLE

302 309 likes 5 250 comments

28 106 shares

Page 9: Comic strips: a great opportunity for brands on Facebook

COMIC STRIPS: A great opportunity for brnads on Facebook

KRDS HAS OPENED A COMIC STRIP UNIT

KRDS’ comic strip unit is directly attached to the agency’s Community Management Unit.

Under the direction of Etienne Issartial, Comic Strip Art Director and Thomas Guenoux, author and co-founder of KRDS, this unit combines the expertise of the Community Management (15 people) and Studio (10 people) poles.

To know more: [email protected]