comic strips: a great opportunity for brands on facebook
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COMIC STRIPS: A great opportunity for brnads on Facebook
COMIC STRIPS A GREAT OPPORTUNITY FOR BRANDS ON FACEBOOK
COMIC STRIPS: A great opportunity for brnads on Facebook
Today, Facebook has to choose 100 posts daily among 1500 options to appear in users’ News Feed.
The average (unpaid) organic reach keeps decreasing
80 1500On an average, users are connected to over 80 pages daily. These pages keep publishing more and more content.
CHALLENGE: THE DECREASE OF FACEBOOK’S ORGANIC REACH
COMIC STRIPS: A great opportunity for brnads on Facebook
TRAP: « VIRAL » CONTENT AND « MEMES » WHICH ARE NOT RELATED TO THE BRAND
To Keep posting more content that is more engaging to counteract the decrease of organic reach
REFLEX
DANGER
Taking the easy way and publish « what users want to see », meaning « memes » or pictures of kittens, wich have no direct link to the brand
Content such as « memes » might have a very low impact; it can even have a negative impact on brands’ metrics, despite an engagement which can sometimes appear to be higher.
COMIC STRIPS: A great opportunity for brnads on Facebook
OPPORTUNITY: RESORT TO THE COMIC STRIP FORMAT
Comic strips drive the user in a real brand universe, in the same way as videos do. However, strip cartoons’ costs are much lower.
The comic strip format, which is short, illustrated and linear, is ideally suited to the consumption of content on Facebook’s, Twitter’s, Instagram’s and Tumblr’s News Feeds, as well as on the mobile platform.
Today, comic strips are the type of content that offer the best engagement / cost value on social network.
COMIC STRIPS: A great opportunity for brnads on Facebook
THE COMIC STRIP FORMAT OFFERS A MUCH BETTER ENGAGEMENT RATE
1%
*Engagement rate: (number of « likes », shares and comments / (number of fans))
Average organic engagement rate* for text, picture or video format publications
2,5%Average reach of strip cartoons’ format publications. Some of them even exceed a 5% engagement rate.
COMIC STRIPS: A great opportunity for brnads on Facebook
EXAMPLE: THE MUSLIM SHOWThis comic strip tells scenes of the daily life of French muslims with humour.
2,5%2,5% unpaid engagement per post, peaks at over 5%
COMIC STRIPS: A great opportunity for brnads on Facebook
KRDS HAS A GREAT KNOWLEDGE OF ONLINE COMIC STRIPS, ALL THANKS TO COMMITSTRIP
Without any media purchase, only thanks to virality, in just 18 months, CommitStrip has increased from 0 to 200 000 monthly visitors!
200 000UNIQUE VISITORS
CommitStrip is the reference blog for web developers.
COMIC STRIPS: A great opportunity for brnads on Facebook
Some CommitStrip strips regularly appear on the first page of 9GAG or Reddit. Results: Thousands of likes, shares and millions of visits.
SOME STRIPS HAVE BEEN SEEN BY ALMOST 10 MILLION PEOPLE
302 309 likes 5 250 comments
28 106 shares
COMIC STRIPS: A great opportunity for brnads on Facebook
KRDS HAS OPENED A COMIC STRIP UNIT
KRDS’ comic strip unit is directly attached to the agency’s Community Management Unit.
Under the direction of Etienne Issartial, Comic Strip Art Director and Thomas Guenoux, author and co-founder of KRDS, this unit combines the expertise of the Community Management (15 people) and Studio (10 people) poles.
To know more: [email protected]