comic con chicago 2013 self-publishing

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SELF PUBLISHING Bringing your dreams to market

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Chicago Comic Con 2013 presentation by Michael Zummo and Brittney Brauer on how to bring your book to market through self-publishing. Zummo's series, D'mok Revival, was used as a case study.

TRANSCRIPT

Page 1: Comic Con Chicago 2013 Self-publishing

SELF PUBLISHINGBringing your dreams to market

Page 2: Comic Con Chicago 2013 Self-publishing

About Us

Michael ZummoD’mok Revival Series

Author

Brittany Brauer

Principal of B.Brauer Author

Services

Page 3: Comic Con Chicago 2013 Self-publishing

Our Goal

Explain the path of self-publishing Talk about what to do Talk about what to watch out for Where to put your money D’mok Revival: Awakening as case study

Page 4: Comic Con Chicago 2013 Self-publishing

The Changing Landscape

There once were great titans of publishing…

Then came the Internet Then came eReaders Then came the mobile device revolution Then Amazon thought it was a good

idea…

Page 5: Comic Con Chicago 2013 Self-publishing

Self-publishing Path

Writing your manuscript Finding an editor Determining your distribution format Creating your final product Distribution and marketing Connection with your fans

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Page 6: Comic Con Chicago 2013 Self-publishing

D’mok Revival’s Early Path

Traditional route Publishers Literary Agencies Self-publishing

Page 7: Comic Con Chicago 2013 Self-publishing

Where To Spend

It’s all about the right words (editing) Everyone judges a book by it’s cover (it’s

how our brain works) Production quality

Page 8: Comic Con Chicago 2013 Self-publishing

Editors

What do they do Different types of editors?! How to find a good one How do they charge? What can you expect when working with

one

Page 9: Comic Con Chicago 2013 Self-publishing

D’mok Revival’s Editing

Early content review and formatting of original manuscript in 2005

Detailed story editing of book one in 2012

Technical editing before publishing in 2013

Page 10: Comic Con Chicago 2013 Self-publishing

Graphic Design

Branding Interior Exterior Marketing materials How to find and evaluate one What you should have in the end

Page 11: Comic Con Chicago 2013 Self-publishing

D’mok Examples

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Book Production

Physical formats Dimensions and details Selecting a printer Digital vs offset printing Proofs Turn around time When there’s problems…

Page 18: Comic Con Chicago 2013 Self-publishing

D’mok Revivals Production

Soft cover, perfect binding 7 x 4.2 x 1.1 inches 507 pages Mira Publishing Offset printing 60# text paper <?> cover stock

Page 19: Comic Con Chicago 2013 Self-publishing

eBook production

Selecting your device Identifying appropriate format (epub,

mobi) Get the right program Create your files Amazon (KDP)

Page 20: Comic Con Chicago 2013 Self-publishing

D’mok Revival’s eBook

Converted from MS Word document HelpNDoc Professional Edition Mobi format Amazon KDP

Page 21: Comic Con Chicago 2013 Self-publishing

Distribution

ISBNs, UPCs, and EANS (oh my) eBook vs physical book Continuum of work vs profit Royalties and distribution costs Shipping and handling Engaging traditional brick and mortars

Page 22: Comic Con Chicago 2013 Self-publishing

D’mok Revival’s Distribution

Myidentifiers.com 10 pack Physical books and ebooks Amazon for both formats Doing the fulfillment 100% royalties secured minus costs Physical distribution via local book stores

Page 23: Comic Con Chicago 2013 Self-publishing

PR and Marketing

Know your market Messages that matter LAUNCH PARTY! Professional reviews (ARC copies) Contemporary Internet marketing Signings and tours Advertising

Page 24: Comic Con Chicago 2013 Self-publishing

D’mok Revival’s Approach

I’m a hard core geek (gamer and role player)

Series web site with blog, forums Facebook, Google+, Twitter Ads in magazines, reviews Conventions Launch party

Page 25: Comic Con Chicago 2013 Self-publishing

Questions?

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Thank You!

Presentation special$7.00(plus tax)

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All book formats need

Cover design Title page Copyright Table of Contents Chapter headings Inner chapter breaks Font selection Margin specifications

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Optional aspects

Author’s note Prolog Epilog Author Bio

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Printed books need

Back cover Spine design Cover stock decision Paper stock decision (60# text)

Page 30: Comic Con Chicago 2013 Self-publishing

eBooks need

Identify device(s) it will be read on Appropriate file format for the identified

device(s) (epub, mobi)