8/7/2019 Come Fly With Me handout

http://slidepdf.com/reader/full/come-fly-with-me-handout 1/1

Case Study one: Come Fly With Me

Episode 7Thursday 9.00pmBBC One

Schedule• Thursday night is traditionally comedy night – new start to

the weekend!

• Scheduled post-watershed due to adult humour and themesnot suitable for young children

• Scheduled in the prime-time mid-evening slot

• Scheduled against non-comedy programmes, so it’s notfighting for the same audience:BBC2 – Documentary (Louis Theroux)ITV1 – Period drama (Marchlands)

C4 – Documentary (Dispatches)C5 – Entertainment documentary (Justin Lee Collins doesJapan)

• Scheduled before Not Goin Out another comed

Audience• Scheduled on BBC One which targets a mass audience –

it is the most watched British television channel• Large range of characters and a situations in theprogramme that we can all relate to (travel/holidays) givesthe programme mass appeal

• Programme reflects diversity of Britain (PSB remit)

• Matt Lucas and David Walliams will bring an inheritedaudience – they are well known faces on the BBC andreflect the values of the channel.

BBC One’s Vision & Brand• Programme reflects BBC One’s vision by entertaining.

• Programme contains the values of edgy and wittyhumour – BBC One want to be associated with these values.