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An exclusive inflight magazine for Vistara on trAvel, business & leisure, A TaTa-Singapore airlineS joint venture
MeDiA Kit 2019-20
come, fly the new feeling
Published by
vistara, meaning ‘limitless expanse’, brings together the legendary hospitality of tata group and singapore airlines, combined with luxury and service excellence and creates the finest full-service airline for a memorable and personalised experience for its flyers.
this premium airline which redefined air travel experience in india, has added a new feather in its cap. in august, 2019, Vistara has started flying international starting with singapore, Bangkok & Dubai.
THe airline
redefiningAir Travel Experience
&
2
Vol 01 I Issue 01
Jan2015
TaTa SonS&Come together to transform aIr traVel
Singapore airlineS
The magazinethe inflight magazine aims to be an ideal companion for air travellers providing rich content, in sync with the supreme flying experience that vistara as a brand envisages. the contents of the magazine encapsulate business, travel, wellness, sports and adventure, personalities, management, theatre and movies, art and culture and heritage. it also talks about luxury living, new launches and brands apart from calendar of events, and news in and around. the magazine’s world class content, specially curated to target an upwardly mobile global audience, has also been appreciated by international bodies.
vistara inflight magazine has won two awards at the prestigious Galaxy Awards 2018 held in the us
for Design cover (Gold) and copywriting (Honors).
Global Accolades
3
Download the vistara magazine app
offers a complete experience of excellence, leisure and efficiency in
customer service.
one of india’s premium airlines,
85.1%
Average Passenger
load FacTor
Winner of
World Airline Awards 2019
SkyTrax
BuSineSS, premium economy
and economy
only Airline in india to have 3 segments
Flying inTernaTional
rapid international expansion plans
expected in
2020
exclusive
for vistara’s business class and club vistara
Gold customers at new Delhi’s t3 terminal
SignaTure lounge
200over
daily FligHTS
deSTinaTionSin 4 Years
rapid Growth from
3 33to
connectinG
33ciTieS
from August 2019to
4
Singapore Bangkok & Dubai
fleet Details
aircraFT
26 airbus a320
9 Boeing 737-800ngand
5
Passenger Demographics
from corporate travellers and foreign delegates to cxos
ProfESSion
21 years - 65 years
AGESEGmEnT
60 40
leisure
business
2 million per annum (india)
AvErAGE incomE GEnDEr
55%45%
6
vistara network
tech Specs & rate card
…and similarly for all successive months
PAGE BLEEDS
• 3 mm on all sides for a total document size of 210 mm wide x 260 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size.
LIVE/SAFE AREA OR NON BLEEDS:
• 10 mm on all sides for a total document size of 210 mm wide x 260 mm high.
• Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding.
• Please do not place logos, legal disclaimers or other critical information outside live area.
• Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.
• The ad should be provided in the pdf and eps format only.
Vistara inflight magazine offers the advertisers a unique access to an extremely busy, active and hard to reach audience, where there are no distractions and quality time is spent on reading it during the flight journey.
Magazine Dimensions / Bleed AdW x H (cm) W x H (mm)
magazine Size: 21 x 26 210 x 260
live/Safe area(Fpc): 19 x 24 190 x 240
live/Safe area(dSc): 40 x 24 400 x 240
double Spread(dSc): 42 x 26 420 x 260
Non-Bleed Ad DimensionsW x H (cm) W x H (mm)
Full page 19 x 24 190 x 240
double Spread 40.0 x 24 400 x 240
GSM Cover 220 Inside Pages 70
Ad Creative Deadlinesissue deadline
January 20th december
February 20th January
march 20th February
april 20th march
Rate Card (in USD / AED per issue)
Periodicity: MonthlyDistribution: Every seat pocket and Vistara
lounges at Delhi & Mumbai Airport* Above rates may differ due to exchange rate fluctuations.
inr uSd$ * aed *
Full page colour (Fpc) 7,62,000 11,000 42,000
double page Spread (dpS) 14,90,000 22,000 83,000
opening Spread (iFcS) 20,00,000 30,000 11,000
First 30% Single (Fpc) 9,40,000 14,000 50,000
First 30% Spread (dpS) 16,00,000 24,000 89,000
inside front cover 14,90,000 22,000 83,000
inside Back cover 14,40,000 22,000 80,000
outside Back cover (oBc) 20,33,000 30,000 1,13,000
Half page (Vertical/Horizontal) 4,60,000 6,900 26,000
Magazine Size: 21 cm (w) X 26 cm (h)
210 mm (w) X 260 mm (h)
Live/Safe Area:19 cm (w) x 24 cm (h)
190 mm (w) x 240 mm (h)
Bleed Size: Magazine size+3mm
7
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