comcast social media conference - facebook opening remarks
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SEATTLE, WASHINGTON, USA - August 20, 2009 - These are my portion of the opening remarks for the Comcast Social Media Conference held at Bell Harbor. It is meant to be a VERY high-level overview of Facebook for the uninitiated.TRANSCRIPT
Idon’thaveaprescriptiondrugproblem.ButIdohave
FACEBOOK.ERICWEAVER|TRIBALDDB
COMCASTSOCIALMEDIACONFERENCE
OPENINGREMARKS
AUGUST20,2009
Facebook:the#1onlinesocialcommunityAfreewebsiteyoucanjoinand:
EXPRESSYOURSELFthroughyourowncontent(text,photos,videos,messages)
SHAREWHATYOU’REDOINGSHAREinteresUngarUcles,links,videos
BothonFacebookandfromelsewhere
DISCUSSTOPICSINDISCUSSIONGROUPSLISTANEVENTANDINVITEOTHERS,ORREADABOUTOTHERSFINDANDCONNECTWITHFRIENDS
Throughfriends
SEEWHATFRIENDSAREDOINGCommentontheiracUviUes,content
Thehistorybehinda5yearoldphenomenon
February2004:launchedfromaHarvarddormroomCreatedasawayforhighschoolandcollegekidstoconnect,share
September2006:openedforalltojoin
2007:FacebooklaunchesapplicaUonspla]ormAllowsprogrammerstocreateinteresUngfuncUonaliUes
November2008:surpassesMySpacetobecomethe#1largestsocialsite
Today>250MMacUveusers!
Wouldbethefourth‐largestcountryaeerChina,India,US120MM+logineveryday750,000newusersjoineveryday
Whoarethey?66%+areoutofcollegeFastest‐growingdemographics:womenover55,women/men45‐54
Largestaudiences:26‐44
SOURCES:Facebook8/09stats,InsideFacebook.comanalysis
WhatcanIposttomyFacebookproGile?EventnoUces(tradeshows,conferences,specials)Custommodules/applicaUonsAfeedfromyourblogVideosPhotosLinksNotes(equivalentofminiblogposts)Music/audio
TwoprimaryreasonspeoplejoinYourfriends‐withoutbadUmingorbadbreath
Stayconnected,easily,withfriends
Beatsemail,postalmail,evenphone
Clock‐independent
RequiresverylilleUmeKeeptabsandcontactwithoutrequiringlotsofUme
EasytouseinterfaceLesslikelytoturnoffnon‐tech‐savvyfriendsConsistentexperiences,unlikeMySpace
Isetupanaccount.Nowwhat?Decidehowyouwanttouseit
Businessfocus?Personalonly?Amix?Considerwhatyouwanttopost
Somethingsmightoffend,sparkdebateDecideifyouwanttocreatelevelsofvisibility
Showfamily‐relatedmaterialtoaselectgroup?Hidestatusfromacquaintances?
DecidehowoAenyouwanttopostRealizeyourfriendsreceivenoUficaUonsofnewcontent
DecidewhatyouwanttogetnoCfiedaboutYoucanturnoffannoyingnoUficaUonsonnearlyeverything
Googlecan’tseeyourstuff
BusinesseshaveGlockedtoFacebook
QuestionsWillIgetsuckedinandaddicted?
Who’sgotUmetospendtendingtoallthesesocialmediawebsites?
Whatifanoldhighschoolbuddyoroldflamesendsmeafriendrequest?
Whatifastrangersendsmeafriendrequest?
Whatifsomeoneisannoyingme?Pokes,vampirebites,Mafiawars,addingyourbirthday
Onwiththeconference!
ERICWEAVER
TRIBALDDB
+16046404350
hlp://tribalddb.ca
hlp://twiler.com/weave