The Irish Times "Life Magazine" Triona McCarthy June 2015

New distributor Chleo Enterprises will be bringing the Artdeco make-up brand to PB North to show off its latest fashion-led collections. Its Iconic Collection is a range of

the brand's hero products repackaged and at a 30%

discount to celebrate its 30th anniversary. The autumn/ winter collection Mystical

Forest will also be on show, featuring rich purple and mauve tones. The brand will run workshops for visitors to learn application techniques and make-up trends. PB

New Artdeco distributor outlines plans for the Brand

Chleo Enterprises has taken over the UK

distribution for make-up brand Artdeco.

The distributor, which is run by brother-

and-sister team Nicola

Mealia and Richard Hurley,

has sold the German

make-up brand in Ireland for

the past 25 years and now

plans to repeat its

distribution model in the UK.

In Ireland, Chleo

Enterprises also distributes

skincare brands Sothys and

DMK and wax brand Perron

Rigot.

Chleo takes over Artdeco's

UK distribution from Colin

Laphan, who sold the brand

under distributor name

Artdeco UK until earlier this

year, and now sells French

brand LeMaq Pro.

Mealia said Chleo's initial

plans for Artdeco included a

tighter distribution strategy

with set minimum orders, as

well as a focus on education

and fast delivery.

"We won't sell into any

salon without all its staff

having full Artdeco training.

We also run training

refresher courses, which I

think is why Artdeco does

so well in Ireland," she said.

The brand's minimum opening order is

and salons as well as

pharmacies and retailers

to grow distribution.

Mealia said she was

aware that s Artdeco's

UK accounts

experienced in

receiving orders in the

past but rea stockists

that orders would now

be r within two to three

days.

Chleo has taken a

stand at Profe Beauty

North in September to

meet t market. "I'm

bringing lots of my team

and we'll be running

short courses," Mealia.

These will include a

semi contouring and

foundation and anot

autumn/winter looks.

make-up professionalbeauty.co.uk

68

Ideal for creating standout lashes, Artdeco's Extreme Volume Mascara has a precision

brush to coat even the finest of lashes with a high-quality defining and magnifying

formula. After application lashes appear fanned out with additional optical length, thanks

to the intense black colour. Not only does it volumise, the mascara is also enriched

with natural ingredients

to nourish lashes with each

application. It is suitable for

those with sensitive eyes

and contact lens wearers.

RRP is £14. Call

Chleo Enterprises

on +353 1 408 0820

Originally part of the limited-edition Ethereal

collection, Celestial Skin Shimmer in shade Rose

Quartz 02 proved to be so popular that Mii made it

a permanent fixture in the range. The highlighting

powder blends six shades to give skin an enhanced,

romantic glow and adds radiance anywhere on the

face intended to catch the light, for a soft-focus

look. The six subtle shades blend into one when

applied with a tapered highlighting brush, or

individual tones can be picked out with a smaller

brush or finger to apply to specific areas on the face.

Trade price is £13.75. Call Gerrard International

on 0845 217 1360

A lightweight gel formula lip gloss

in nine wearable shades, i-gloss

from New CID Cosmetics is one of

ARTn�rn ,.111•1f ' I \) I I r/1 I

For a quick skin fix, Clarins Instant Concealer works

quickly to conceal dark circles while reducing puffiness in

the eye area. The light, creamy texture effortlessly melts

into the skin, smoothing over blemishes and correcting

dark tones. Specially developed for use around the eye

area, the concealer uses Clarins' Light-Optimizing+

Complex of corrective pigments to illuminate and revive

the look of tired eyes. Enriched with aloe vera extract to

soothe the eye contour and caffeine to stimulate the skin's

microcirculation, the concealer works to diminish signs of

fatigue. It is available in three shades, each developed to

neutralise specific dark tones under the eyes, for fair,

medium or dark skins.

RRP is £21.50. Call Clarins UK on 020 7307 6700

be talking

devices to

:J treatment

the Geneo+

nted oxygen

·asound and

I for skin

nating. The

,ofirm Pro, a

n tightening,

use Lipofirm

:he skin, and

ich HD Brows

menu.

Cuccia Cuccio will be returning to

Manchester to showcase its

extensive range of products

including professional

lacquers, gels, manicure

accessories and butters.

The brand will be launching

its autumn/winter lacquer and Veneer collections at the

show, and will be extending the Naturale line of luxury

manicure and pedicure products with new additions and

scents. Other recent launches on show will include super

sizes of products from the Veneer system and a 3D Design

Powder Mixing Glass.

Exuviance Exuviance will launch two new products. Plump

Perfect Firming Treatment is designed to restore

plumpness to the skin matrix and help reduce

the appearance of wrinkles. It uses

NeoGlucosamine, the brand's patented non-acid,

to increase cell turnover. Bionic Oxygen Facial is a

detoxifying and energising product with a triple­

oxygenating blend for stressed skin. Both will be

available in professional sizes and sample sachets.

Recent launches such as the Optilight All Over

Dark Spot Minimizer will also be on show.

_s.xuviance

...\Artdeco

II New distributor Chleo Enterprises will

-. be brinoino the Artdeco make-up

€14.95 Nourish

Cuticle Oil by Gelish

WOMANSWAY.IE14

By B

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a M

cCor

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All the essentials on caring for nails and the key colours for autumn/winter 2015

€24 Nail Li�

La Base by Guerlain

€5.99 Dr. Rescue Gel E� ect Top Coat by Maybelline

There are those of us who love our nails, keep up with trends and have a polish

collection that is, quite frankly, a bit on the obsessive side. And there are those who pay little or no attention to them at all. But whether you like your nails long or short, sparkly or natural, the basics stay the same and well groomed nails will be noticed more than you might think.

It’s all about getting nails, cuticles and hands in good condition… Only then should you reach for that glossy polish you’ve had your eye on.

For starters, nails need daily protection. “It’s a myth that nails need to ‘breathe’,” explains nail pro Pamela Laird (www.pamelalaird.

ie). “Nails are fl attened layers of dead

skin and need protection.

Always

keep a good base coat on them, even when you’re not applying colour. Try Sally Hansen Nail Rehab (€10.99) as it suits all nail types and has a pinky tone to it too.”

We tend to give our nails a tough time day-to-day and using them for jobs they’re really not made for can result in weakened, damaged nails that are prone to splitting (not a good look!) Happily, taking a few simple precautions will help to keep them strong and healthy. Wear rubber gloves when washing dishes or

POINT

THEAll the essentials on caring POINT

TIPPING“It’s a myth that nails need to ‘breathe’... [� ey] need protection”

TOP TIPIf you’re in a rush and

don’t have time to do a full manicure, take o� any old polish, then gently bu� nails to a health-looking

shine and rub in a little oil

using harsh cleaning products, don’t use your nails to prise open drink cans or to remove staples and don’t peel off old nail polish as the top layers of the nails come with it.

Your cuticles need regular

€16.50 Neem Nail &

Cuticle Pen by Dr. Hauschka

€9.95 Sweet Almond Oil Nail Polish

Remover by The Body Shop

€21 Hand and Nail

Treatment Cream by Clarins

€24.95 Rescue RXx Daily Keratin Treatment by

CND

€49 Cuticle Lab kit by

Deborah Lippmann at www.feelunique.com

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