How effective is the combination of the main

product and ancillary tasks?

I wanted to link all our products together to show continuity and there was many ways I did this. Our music video is basically only focused on our artist as we wanted to create an interest for the audience making them want to watch the artist. This also portrays star image within the video.

We also used close up shots of the artist, both these created an intimate feel towards the artist and her fans breaking any tension. By doing this it also creates bigger star image for the artist and she will become more liked.

Most shots used the artist was looking directly into the camera which is often known as ‘breaking the fourth wall’ this made the video a lot more personal as it was like the artist is looking directly at her audience.

The colours of the digipak linked with the colours of the website, our main colour was black and white and we also included red as the song was called ‘Red Lines’ which shows the relation of song and visuals from Andrew Goodwins Theory. Together these both looked very effective as they worked together very well.

Effectively the all worked really well as it shown the continuity with the colours on each product.

However we did stick with the red theme as we used red lipstick on the artist which stood out quite a lot on the video. It also created a ‘stylish’ look attracting the young females to their idol. Again using Andrew Goodwin’s theory this relates to voyeurism as we emphasised the artists lips.

The colours compared to the music video were slightly different, our video was done in colour and when we came to edit we increased the contrast and brightness.

In our music video the artist tends to look down at the floor a lot when she is dancing which portrays sophistication. On the back panel of the digipak the artist is captured looking down, the continuity of this works well with each other as the expressions of the artist run throughout the products.

On the website there are links to the music video on YouTube and for them to be able to subscribe to her personal channel, allowing them to get the latest on her music life and updates. This shows intertextuality within both of the products, which allows the audience to watch the video and explore her website at one time.

The bio on the website allows the audience to have a relationship with the artist because they can get to know more about her. This links in with the music video and digipak as without the bio the artist would be a ‘blank canvas’ to most, therefore this is needed for her star image to increase.

We made this on ‘picmonkey’ when while we was editing the panels of our digipak. The signature is included on the two inside panels and on every page at the bottom of her website. Although the signature isn’t on the music video it still looks effective on the ancillary tasks, I think it would maybe be too much if it was on the video also.

We wanted our artist to be recognisable to others increasing her star image, apart from the red lipstick and her sense of style we wanted to do something else people could associate her with. After researching into other artists we decided to make a signature of her initials. Even though this is not necessarily conventional with our genre we thought it would be a good idea, especially for promotion.

Also, on the digipak all the panels were close up/midshots of the artist, running from the theme of shots in the music video it shows continuity. This is also a way that audience can recognise the artist. Especially because the photo’s used for the digipak the artist has bare shoulders which could make her easy recognisable by others as it was a running theme throughout the panels.

Altogether the combination of all three products work really well together. Linking in with colours, images and personalities which continue throughout them all. They all allow the audience to get to know the artist more from the small details which have been portrayed of her. Although some things used in my products are not conventionally used in the same genre they still look effective because of how they have been used.