Social Network

Revolution

Last

Cla

ss…

“There is nothing worse than a sharp image of a fuzzy concept – Ansel

AdamsNetworked IndividualismNetworked Individiuals

Gro

up(s

) vs

. Soci

al

Netw

ork

(s)

Click icon to add picture

Trends in Terms? Find from NGram

Trip

le

Revo

luti

ons

Social Network Revolution

Internet RevolutionMobile Revolution

The S

oci

al N

etw

ork

Revo

luti

on

3 Societal Changes

that Induce “Social Network Revolution”

1.

Wid

esp

read

Connect

ivit

yWhat comes to your

mind?

1. W

idesp

read

Connect

ivit

y:

Transportation & population movement

domestically & globallyTelecommunication

Globalization

Globalization: Telecomm Flow

The USA’s Global Trade

Glo

baliza

tion o

f Cultu

re

Yo Soy Betty La Fea Ugly Betty

USA 41.6%

2.

Weaker

Gro

up

Boundary

Household compositio

nReligious AffiliationAd-hoc Civic Engagem

entCultural fragmentation

(or heterogeneity)

Change in

house

hold

com

positio

n

1940 1960 1980 2000 2010

9085.1

73.768.1 66.4

1015.1

26.431.9 33.6

Family Households

Nonfamily Households

The largest non-family household proportions are in… Back

Changes

in r

elig

ious

pra

ctic

e

From 13 to 22% Just 45% born after

1971

From 1% to 0.3%From 35% to 25%

Back

Example of Ad-Hoc Engagement: Flash Mob Back

Examples of Cultural Fragmentation

3. In

crease

d

Perso

nal A

uto

nom

y

Work Flexible

Independent Retire/Health

Plans

Both Socially Liberating &

Socially Taxing