7/23/2019 Com Ciência - O controle do comportamento humano se compra... e na farmácia

http://slidepdf.com/reader/full/com-ciencia-o-controle-do-comportamento-humano-se-compra-e-na-farmacia 1/3

15/15/15 14?51Dln Dgïcdga - TEYD/Baeolr

Yáfgca 1 kh 4mttp?//www.dlndghcdga.er/dlndghcdga/<shdtglc>=&hkgdal>=;&gk>1944

UHZGT[A HBH[UÛCGDA KH OLUCABGTNL DGHC[ÎJGDL

 Klssgï  Acthrglrhs  Cltîdgas  MunlrDlnDgïcdga  Quhn Tlnls  Jabh dlclsdl

Klssgï

HkgtlrgabBgcfuafhn h nhcth -Darbls Zlft

UhplrtafhcsL dlneath é gcsûcga hls prhouîzls quh hbatraz para nhtakh kaplpubaæäl nuckgab

Fgb Dárga hUhcata Casdgnhctl

L dlctrlbh kldlnplrtanhctl

munacl sh dlnpra... hca jarnádga

Darbls ZghgraNayra Natud` Tara`Yatrîdga [anelurfg[atgaca Zhcacdgl

Hctrh a dura h apr hvhcæäl klAbzmhgnhr 

Yauba Yhrhgra hHkuarkl Tdmhcehrf

[hsths kh gcthbgfïcdganactïn plpubargkakh,

aphsar kasdlctrlvçrsgas

Fhrnacca UgfmhttlNatmhus Tthgcnhghr Ulkrgfl Ackrakh

Churldgïcdgas? catrgbma kh unaaelrkafhngcthrkgsdgpbgcar 

Ngdmhbbh YlrthbaDatargca EgduklUgdarkl NacgcgBugs Nardls Jhrrhgra

Ar tgflsXsackl a jîsgda paragbungcar ljucdglcanhctl kldçrherl

Ugd`slc DlhbmlNhsqugta hUgdarkl Tdmgcagkhr kh Afugar 

Churlgnuclblfga

 Acfhbgca Narga NartgcsBgcl

Cltas mgstôrgdasadhrda kl kheathnhcth h dçrherl

Jaegacl T. Dastrl h

 

Uhplrtafhn

L dlctrlbh kl dlnplrtanhctl munacl shdlnpra... h ca jarnádgaYlr Darbls ZghgraNayra Natud` Tara`Yatrîdga [anelurfg[atgaca Zhcacdgl19/15/5915

‒L nab kl nuckl ç quh ls dghctgstasvgvhn khsdlergckl clvas hspçdghs kh klhcæas

quackl khvhrgan khsdlergr una jlrna khjgcgtgva kh saÿkh„ 

Ngbbûr Jhrcackhs

Cl bgvrl Akngrávhb Nuckl Clvl, Abklus Muxbhy aprhshcta a mgstôrga kh una sldghkakh kljuturl hn quh a naglr parth ka plpubaæäl ç psgdlblfgdanhcth dlckgdglcaka a thrkhthrngcakls pakrøhs kh dlnplrtanhctl sldgabnhcth marnûcgdls. Hnelra hssa lerashoa kh 1745, l kheath cäl plkhrga shr nags atuab? ç plssîvhb, ajgcab, dlctrlbar ldlnplrtanhctl munacl<

A rhsplsta cäl ç sgnpbhs. Cl cîvhb ka dlbhtgvgkakh, ç gcthrngcávhb l kheath slerh agcjbuïcdga kh prlohtls plbîtgdls h sua dapadgkakh kh nacgpubar assldghkakhs. Cl cîvhb

gckgvgkuab, dlctukl, l quh sh vï ç un cÿnhrl daka vhz naglr — prgcdgpabnhcth casfrackhs dgkakhs, lckh l rgtnl kh vgka ç nags afgtakl — kh phsslas saukávhgs, shn lkgafcôstgdl kh tracstlrcl psgqugátrgdl, dlcsungrhn rhnçkgls quh shrgan khstgcakls paraquhn thn abfun prlebhna kh saÿkh nhctab. [rata-sh kh una drhsdhcth thckïcdga kh shthctar klnar l quh má kh nags sueohtgvl cl shr munacl? l prôprgl ‒hu„. Dlnl rhsubtakl, ‒phrkh-sh una kgnhcsäl gchxpbgdávhb ka vgka, ka lrkhn kl munacl quh cäl shtracsdrhvh dln leohtgvgkakh„, dlnhcta a psgdacabgsta ka Xcgvhrsgkakh kh Täl Yaubl(XTY), Uhcata Fuargkl.

[aroa prhta? un slcml kh dlcsunl

A frackh arna kaquhbhs quh quhrhn dlbldar bgngths al prôprgl dlnplrtanhctl hstá hnun bufar pludl susphgtl? as jarnádgas. Ylr un bakl, naglr dapadgkakh dlfcgtgva h khdlcdhctraæäl, rhbaxanhctl, prazhr. Ylr lutrl, nhcls khprhssäl, sljrgnhctl plr dausa khphrkas, nhkl kh vgaoar htd. H, tukl gssl, ca jarnádga nags prôxgna kh vldï. ‒Ls rhnçkglssäl vhckgkls dlnl quabquhr lutrl prlkutl, dlnl sh vhckh un darrl. L rhnçkgl ç unleohtl kh dlcsunl„, acabgsa Fuargkl, hsphdgabgzaka hn nhkgdabgzaæäl kl sljrgnhctlpsîqugdl.

Täl várgls ls nltgvls plr trás ka prldura hxdhssgva plr nhkgdaæäl. A eusda phbl sudhsslç una khbas. ‒Ylr dausa kas hxgfïcdgas (ka sldghkakh, kl nhrdakl kh traeabml), asphsslas adaean eusdackl ca nhkgdaæäl una jlrna kh nhbmlra kl khshnphcmldlfcgtgvl„, dlcta Fugbmhrnh Ylbacdzy`, prljhsslr kh psgqugatrga ka gcjåcdga h aklbhsdïcdgaka XTY. Dlcdurshgrls kh pbactäl quh l kgfan. Ugtabgca, rhnçkgl taroa prhta duol hjhgtlaunhcta a dapadgkakh kh dlcdhctraæäl, ç l slcml kh dlcsunl kaquhbhs quh quhrhnhstukar nags kh lgtl mlras plr kga shn phrkhr l pgquh h dldmgbar slerh ls bgvrls.

A Ugtabgca thn dlnl prgcdîpgl atgvl l dblrgkratl kh nhtgbjhcgkatl. Hssa krlfa dlstuna shrusaka para kgngcugr a mgphratgvgkakh hn phsslas kgafclstgdakas dln tracstlrcl kh kçjgdgtkh athcæäl h mgphratgvgkakh ([KAM), hsphdgabnhcth drgacæas. ‒Má phsslas quh phcsan

 

7/23/2019 Com Ciência - O controle do comportamento humano se compra... e na farmácia

http://slidepdf.com/reader/full/com-ciencia-o-controle-do-comportamento-humano-se-compra-e-na-farmacia 2/3

15/15/15 14?51Dln Dgïcdga - TEYD/Baeolr

Yáfgca 5 kh 4mttp?//www.dlndghcdga.er/dlndghcdga/<shdtglc>=&hkgdal>=;&gk>1944

Ohsus Backhgra-Jhrcackhz

A gnplrtåcdga klsgsthna chrvlsl paraas plbîtgdas oukgdgárgaskl paîs

 Actlcgl Yhrhgra

Uhshcma

Churldgïcdga parabhgfls

Ylr Ulngca Dádga

HctrhvgstaChwtlc TaegclDacthras

Hctrhvgstakl plr ZåcgaClvhbbg

YlhnaGbungcgsnl

Darbls Zlft

quh a rlfa una hrranhc a, una hdcl lf a clva quh sh hshcvl vhu. naf can? ”sh hba jlr ngcgstraka kh jlrna shfura, plr quh cäl usar<'„, hxpbgda l psgqugatra ka XTY.

Dgÿnh hcoaubakl

Atç un shctgnhctl dlrrgquhgrl dlnl l dgÿnh plkhrá shr nhkgdabgzakl hn erhvh. Hnhstukl puebgdakl ca rhvgsta Tdghcdh, hn 5997, phsqugsaklrhs kl Gcstgtu tl Cadglcab khDgïcdgas Uakglbôfgdas, cl Oapäl, dlcshfugran naphar a rhfgäl kl dçrherl adglcakaquackl una phssla thn hssh shctgnhctl, l dôrthx acthrglr dgcfubakl. Jlg l sujgdghcth

para aergr l dangcml para sh hcdlctrar una krlfa quh bgkh dlnl l tlrnhctl khphrslcafhcs dlnl Ltmhbl, kh Tma`hspharh, h kh tactas phsslas dlnucs.

Cäl ç kh mloh quh ls hstukls slerh l dgÿnh säl jhgtls. Hn 177;, phsqugsa kaXcgvhrsgkakh kh Nlcasm, ka Austrábga, puebgdaka cl [mh Ergtgsm Olurcab lj Ysydmgatry,dlcdbugu quh daradthrîstgdas dlnl eagxa autlhstgna h abtl dlcsunl kh ehegka abdlôbgdathckhn a aunhctar l frau khssh shctgnhctl.

Th jlr khshcvlbvgkl un rhnçkgl para ‒durar„ l dgÿnh — dlnl sh hbh jlssh una patlblfga—, dhrtanhcth as vhckas atgcfgräl abtas dgjras. Hcquactl dlnplrtanhctl gckhshoakl, ldgÿnh suplstanhcth shrá dlctrlbakl, nas h as suas dausas shräl taneçn dlneatgkas<[hrhnls phsslas nags hqugbgerakas lu aphcas nags dlctrlbakas<

L rôtubl quh abgvga

Kgafclstgdaka dlnl thckl un tracstlrcl nhctab, a clrth-anhrgdaca Tusacca @ayshc çhcdangcmaka al Mlspgtab Ysgqugátrgdl NdBhac hn 17:6. Ç cl dlctatl dln lutras farltasbá gcthrcakas, dln várgls sgctlnas aneîfuls h dln tracstlrcls nhctags kgvhrsls quhTusacca akqugrh una kas hxphrgïcdgas nags sgfcgjgdatgvas kh sua vgka, l quh a bhva ahsdrhvhr l bgvrl kh nhnôrgas Farlta gcthrrlnpgka, quh jlg tracsjlrnakl hn rlthgrl khdgchna hn 1777.

Cl acl hn quh Tusacca jlg gcthrcaka, vgflrava agcka a prgnhgra hkgæäl, kh 1785, klNacuab kh kgafcôstgdl h hstatîstgdl kh tracstlrcls nhctags (KTN), lera kh rhjhrïcdgahkgtaka phba Anhrgdac YsydmgatrgdAssldgatglc.Dlgcdgkïcdga lu cäl, kçdakas khplgs, agctçrprhth kh Tusacca cl jgbnh, a atrgz Vgclca Uykhr, taneçn shrga aplctaka dlnlphssla dln un tracstlrcl psgqugátrgdl, a dbhptlnacga. Uykhr, dlctukl, oá jlg

kgafclstgdaka dln eash ca quarta hkgæäl kl KTN.Hn nagl kh 5914, khvhrá shr bacæaka a qugcta hkgæäl kl Nacuab, l KTN Z. Kh 1785 a5914 — banhctarga Ngbbûr Jhrcackhs —, l cÿnhrl kh khjgcgæøhs kh tracstlrcls nhctags sôaunhcta? hcquactl ca prgnhgra hkgæäl hstavan bgstakas 19: dathflrgas kh tracstlrcls,ca ÿbtgna, kh 177;, mavga 576. A prôxgna hkgæäl khvhrá trazhr, datablfakls, nags unadhcthca kh clvls tracstlrcls. A prlplsta kl nacuab ç khsdrgtgva, eusda a leohtgvaæäl klssgctlnas.

 ‒Daka vhz nags hxgsth una thckïcdga hn hcthckhr daka una kas nacgjhstaæøhsmunacas, hxpbgdar plr un jucdglcanhctl churleglbôfgdl daka un kls dlnplrtanhctlsmunacls„, acabgsa Fuargkl, ka XTY. Dlnl dlcshquïcdga, ljhrhdh-sh un abîvgl para a klrshn traeabml psîqugdl. ‒As phsslas tratan l sljrgnhctl dlnl una klhcæa. Kgzhn dlgsaskl tgpl ”quackl slueh quh tgcma khprhssäl jlg un abîvgl' lu ”jlg un abîvgl saehr quh sluegplbar, gssl oustgjgda tukl'„, rhbata. Thfuckl a psgqugatra Nargsa Cghrg, kh Täl Yaubl, achdhssgkakh quh sueoaz al abîvgl hstá kgrhtanhcth rhbadglcaka dln l jatl kh quh ‒thnlsthckïcdga hn ldubtar clssas gnphrjhgæøhs„. ‒Ls sgctlnas (kh un tracstlrcl) säl

hxardheaæøhs kh dlckutas lu shctgnhctls clrnags quh cls jlfhn al dlctrlbh„, hxpbgda.

Nhkgdabgzaæäl hxdhssgva plsta hn xhquh

Cl Erasgb, l kheath slerh a nhkgdabgzaæäl facmlu khstaquh,hn 5919, apôs a rhabgzaæälkl G Thngcárgl Gcthrcadglcab slerh a ‒Hkudaæäl nhkgdabgzaka? kgsbhxga, [KAM h lutrlssuplstls tracstlrcls„, cl quab jlg bacæaka, hn aukgïcdga pÿebgda ca Dlngssäl kh KgrhgtlsMunacls ka Dånara kls Khputakls, a danpacma cadglcab ‒Cäl é nhkgdabgzaæäl ka vgka„.

A danpacma prlpøh un nacgjhstl dlctra l hxdhssl kl dlcsunl kh nhkgdanhctls.Khctrh lutrls, ls rhnçkgls utgbgzakls para tratar tracstlrcls dlfcgtgvls dlnl kçjgdgt khathcæäl h mgphratgvgkakh ([KAM) h kgsbhxga säl ls nags dgtakls cls kheaths. Ylr vlbta kh;8 hctgkakhs hs abmakas hbl Erasgb assgcaran l nacgjhstl.

7/23/2019 Com Ciência - O controle do comportamento humano se compra... e na farmácia

http://slidepdf.com/reader/full/com-ciencia-o-controle-do-comportamento-humano-se-compra-e-na-farmacia 3/3

15/15/15 14?51Dln Dgïcdga - TEYD/Baeolr

Yáfgca 4 kh 4mttp?//www.dlndghcdga.er/dlndghcdga/<shdtglc>=&hkgdal>=;&gk>1944

 

As drgacæas säl l abvl prgcdgpab. ‒Cl clssl plctl kh vgsta, a dausa (kls suplstlstracstlrcls) hstá cl prldhssl kh hsdlbargzaæäl, ca rhbaæäl dln ls pags. Th cälnlkgjgdarnls hsshs prldhssls, a nhkgdaæäl taneçn cäl rhslbvhrá. Côs thnls dmanaklathcæäl para hssa quhstäl plrquh ls nçkgdls cäl väl é hsdlba, cäl vgvhn a hxphrgïcdgaka hsdlbargzaæäl„, hxpbgda a psgdôblfa Nargbhch Yrlhcæa, kl Dlcshbml Jhkhrab kh Ysgdlblfgah ka Assldgaæäl Erasgbhgra kh Ysgdlblfga Hsdlbar h Hkudadglcab.

A danpacma bacæaka ca Dånara Jhkhrab vgsa dlcsdghctgzar a plpubaæäl kh quh a partgr kh

nukacæas sgfcgjgdatgvas ca hkudaæäl, nugtls dasls tratakls dlnl tracstlrcls dlfcgtgvlsshräl ngcgngzakls h atç rhslbvgkls shn a chdhssgkakh kh nhkgdaæäl.

L psgqugatra Fugbmhrnh Ylbacdzy`, ka XTY, kgsdlrka. Thfuckl hbh, atuabnhcth, slnhcthdhrda kh 19% kas drgacæas quh plssuhn [KAM säl nhkgdakas cl Erasgb, shckl quh hsshcÿnhrl dmhfa a ;9% cls Hstakls Xcgkls. Oá Yrlhcæa, khjhcslra ka danpacma, rheathdln l shfugcth arfunhctl? ‒L quh dmananls kh hxdhssl, para ls psgqugatras ç jabta„.Dln quhn hstará a razäl chssh kheath< Dlnl bhgfls, cls daeh rhjbhtgr slerh l quh kgzNgbbûr Jhrcackhs h jgdar prhdavgkls para cäl dmhfarnls a una sldghkakh dlnl aquhbaprhdlcgzaka plr Abklus Muxbhy.