Text Poll!What social media platform is projected to have the largest growth of users over the next four years?

https://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C

Projected Growth16.8 Million (9.9%) 17.7 Million (26.5%) 42 Million (39.6%)

Source: http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236

Instagram: The Future

Andrew Miller, Billy Mucha, Erin Moore, Emily Muscarella

It’s All About The money

Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686

It’s All About The money

Source: http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686

Top 25 Instagram influencersWhy do these people succeed on Instagram?

What kind of money is behind their posts?

Source: http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i

success stories ● Individuals, corporations, celebrities, activism

○ all different motives and beginnings, but all successful

● Found ways to connect with a niche audience○ different than someone else’s

success stories ● Straight Outta Compton

Source: http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl

Promotional

Chris Ozer

○ Amateur Photographer turned pro

○ 667,000 followers

○ Entrepreneur launched by the application

individual

Source: http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html

Photo Credit: http://www.chrisozer.com/

success stories

success stories

activism

success stories ● Ben and Jerry’s

○ 594,000 followers

○ Post enticing pictures of their product

○ 50,000 new followers after only 4 posts

○ Topical- Marriage Equality & Climate Change

Source:https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys

http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/

Foodie/corporation

success stories

● Ben and Jerry’s

Instagram Video Mastery

Source: https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys

http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/

Foodie/corporation

Questions or comments?

Reference Listhttps://www.polleverywhere.com/multiple_choice_polls/H94L7oztmaINm8C

http://totalaccess.emarketer.com/Results.aspx?dsNav=N:1236

http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001624&dsNav=Ntk:basic%7cinstagram%7c1%7c,Ro:1,N:499-686

http://simplymeasured.com/blog/who-is-the-most-engaging-influencer-on-instagram/#sm.bovokz2dldmvu1v6w628at7i

http://www.theneeds.com/music/n9142626/the-straightoutta-social-movement-has-taken-over-xxl

http://www.huffingtonpost.com/michaelprice/heres-how-an-amateur-used-instagram-to-become-a-pro-photographer_b_5687621.html

http://www.chrisozer.com/

https://www.instagram.com/p/8BN4P2xkEm/?taken-by=benandjerrys

http://www.skyword.com/contentstandard/enterprise-marketing/5-brands-with-highly-successful-instagram-marketing-strategies/