columbia sportswear fall 2011 whistler adventure sweepstakes program
DESCRIPTION
Columbia Sportswear & TMD Award of MeritTRANSCRIPT
COLUMBIA SPORTSWEAR CANADA
IABC Virtuoso Award Submission
March 2, 2012
Entrant’s Name:
AUDREY McLOUGHLIN
Organization’s Name:
THE MARKETING DEPARTMENT
DIVISION 1: COMMUNICATION MANAGEMENT
CATEGORY 17: SOCIAL MEDIA
Title of Entry:
COLUMBIA – WHISTLER ADVENTURE SWEEPSTAKES PROGRAM
APPENDICES
Appendix A
Facebook Contest
8
CLIENT
SIZE
600 px wide
Columbia Sportswear Company JOB DESCRIPTION
Facebook Whistler Contest
PRODUCTION NOTESCOLOUR
RGB
DATE TIME DESIGNER ACCOUNT REP
October 19/11 1:30 DY JM
DOCKET #
221-532a
519.439.8080 866.439.8080 TMD.CAThE MARKETING DEPARTMENT 457 King Street London, Ontario, Canada N6B 1S8
REVISIONS
1
VERSION
B
9
Appendix A-2
Facebook Contest
Appendix B
E-blast communication
10
WINNINg a $5,000 Whistler adventure to ski With extremely Canadian!
The only Thing BeTTer Than going To WhisTler is...
Head over to the Columbia Canada Facebook page, “Like Us”, and enter for your chance to win a trip for two to North America’s ski mecca, valued at $5,000.
The trip includes airfare, five nights accommodation, a $500 shopping spree at Columbia’s Whistler store, a ski clinic with Extremely Canadian, a GoPro camera to capture all the memories – and more.
Contest ends November 30, 2011, so get to it and ENTER NOW!
AbouT our PArTNErs:
Tourism WHisTlErWhistler is much more than skiing! Take a look at what Whistler has to offer year round. if you like to be in the outdoors or to indulge in the best Canada has to offer, Whistler is the place to be for cross-country skiing, ziplining and snowmobiling, to sightseeing, tubing, bungee jumping and incredible food!
ExTrEmEly CANAdiANThe trick to taking advantage of Whistler blackcomb is making the most of the mind-blowing terrain available, and that’s where we fit in. Pack our 16 years of local freeskiing experience into 2 days of instruction and exploration and you’re in for a wild ride.
No PurCHAsE NECEssAry To ENTEr or WiN.
Contest begins November 7 and ends November 30. skill testing question required. open to legal residents of Canada age 18 or older at time of entry. odds of winning depend on the number of eligible entries received. For complete contest terms and conditions, see official rules.
facebook.com/columbiacanada
CLIENT
SIZE
600 px wide
Columbia Sportswear Company JOB DESCRIPTION
eBlast
PRODUCTION NOTESCOLOUR
RGB
DATE TIME DESIGNER ACCOUNT REP
October 18/11 4:45 DY JM
DOCKET #
221-532a
519.439.8080 866.439.8080 TMD.CAThE MARKETING DEPARTMENT 457 King Street London, Ontario, Canada N6B 1S8
REVISIONS
5
VERSION
A
Appendix C
Social Media Promotion
11
Appendix D
Online advertising
12
French City Chase Banner Ad Real Fishing Banner Ad
S-Media Banner Ad