columbia business school & unext.com creation of the unext.com/columbia financial accounting...
TRANSCRIPT
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Columbia Business School & Unext.com
Creation of the UNext.com/Columbia
Financial Accounting Course
Presentation at the Annual Meeting of the American Accounting Association - Saturday, August 12, 2000
by Michael Kirschenheiter, Columbia Business School and Steve Orpurt, Unext.com
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Background
The Players UNext.com and
the Consortium
- Columbia
and...
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The Project
What - Create an introductory financial accounting course for the web
Who - me & UNext development team
Timing - July 1999 versus today.
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Rewards and Challenges
Rewards: to facultyto CBS
Challenge:transfer Columbia expertisemeld knowledge and skills exploit the synergies
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Understanding the Challenge
Similarities of web and CBS coursesPractical approach/making managersCases, notes, other tools
Differences between web and CBSControl: non-linearity, motivationContact: stud/instruc, stud/stud, stud/PCEvaluation & assessment
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Meeting the Challenge
Leveraging Columbia’s StrengthsRe-engineer the materialEnhance the tools
Tapping Unext.com expertiseProblem Based Learning (PBL)Instruction/contact/testingWeb/multimedia technology
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Our Answer to the Challenge
Real World Project (the PBL approach):End of course firstTasks/Strategies = tractable projects
Collaboration/Instruction Coverage same but re-engineeredAnimation/Interactive Items & videosContact based on Cardean software
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Structure of the Product
Four Parts:Introductory materialsProject Scenario and StrategiesProject reference materialsResources Modules
Detailed walk- through to come
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Unext/Columbia Advantage
Columbia course, re-engineered
PBL approach
Control over contact
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Controlling the Quality
Generating the productRe-engineering??? Testing.. Alpha, beta, and more
Going forward...Commercial trialColumbia’s review role
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Results on Quality Control
Results on testingweb organizationlecture clarity
Exit interviewshigh interestnovice/experienced
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Future Challenge for Quality
InstructionFinding and motivating instructorsTraining and assessing
AssessmentGrading and rubrics Insuring learning
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Hindsight: Critical Factors
Recognize need for re-engineeringDifferent length and focus
Appreciate differing viewpointsAcademic background was valuable
Main operating problemsContact and Motivation
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Looking to the Future
Current and future courses Current UNext.com coursesNew courses and hybrids
Bringing the success back homeRegular MBA, EMBA & exec educationCrossing disciplinesPersonal return
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Finally… A Look at a Course
This look will emphasize How the PBL approach worksHow decisions on content and design were
made and implementedSome of the bells and whistles