colouring outside the lines media
TRANSCRIPT
It’s all about engagement
• Newspapers• Magazines• Radio • TV• Mail shots• Phone• Websites
• Websites• Micro-blogging (Twitter)• Blogs• Facebook pages• LinkedIn• Image sharing (YouTube,
Flickr)• Text messages
Old Media New Media
HOW DO YOU REACH OUT?
GETTING THE SAME MARKETING POTENTIAL AS THE BIG GUYS…
• … you found out what was happening and shared this with your connections? (Google Alerts)
• … you shared details of special offers and new products/services with your followers? (Twitter, Facebook, LinkedIn)
• … you listened to what people were talking about and engaged in conversation with them? (Twitter, Facebook)
• … you asked your customer base what they wanted? (Twitter, Facebook)
• … you shared photos and videos of what you were doing/making/selling? (YouTube, Flickr, Picasa, Facebook, Twitter etc)
• … you set up a community (Ning, Facebook)
WHAT IF…
… and this could bring you new business
THERE IS A REAL DANGER THAT YOUR CUSTOMERS MAY SHARE THIS
INFORMATION WITH OTHER PEOPLE
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