colorme ebook part 1
TRANSCRIPT
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color
ME
color
ME
CU CHUYN V
Cun sch tip theo ca colorMEv nhng kin thc chung cho cng ng
LOGO
U CHUYN V
GN
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color
ME
LI NI U
U CHUYN V
INh vy, colorME tn ti v pht trin c 9 thng,9 thng l mt chng ng thc s di vi colorME.
tri n cc hc vin v cc bn lun ng h colorME.colorME quyt nh xut bn 3 tp EBOOK gip mingi pht trin k nng thit k.
Khng ging nh tp trc ca EBOOK ch o su vokin thc c bn v thit k k thut s, cun sch nych tp trung chia s vi mi ngi v nhng iu mcolorME bit v Logo.
Rt hi vng mi ngi s c thm nhiu cm hng saukhi c xong cun sch ny.
Mi gp xin vui lng lin h: [email protected] cm n mi ngi.
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color
ME
MC LC
U CHUYN V
NH NGHA1
PHN LOI2
NGHA MU SC LOGO3CC XU HNG THIT K LOGO4
PH LC5
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color
ME
Chng 1 s cho mi ngi nh ngha chnh thc vLogo, mi ngi c ci nhn ng n v n hn.
NH NGHA1
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color
ME
KHI NIM
Thut ng Logo du nhp vo Vit Nam t nm 1980Ting Php: Symbole.
Ting Anh: Symbol.Ngha l biu tng v biu trng hoc mt tn hiu thgic - du hiu th gic gi chung l Logo
NH NGHA
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color
ME
NH NGHA
NH NGHA
N
Logo cn gi l Logo Type - ngh thut sng tc Logo.
L mt tn hiu th gic hay l cch to hnh tn mt cngty, mt t chc vi nhng thuc tnh c trng nht, mthnh nh tnh lc n gin nht d nhn bit v mt nv, mt c quan, mt t chc x hi no khng nh bnquyn ca n v, c quan t chc x hi i vi sn phmbiu trng ca mnh.
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ME
C IM
NH NGHA
C
+ Tnh khi qut cc cao bng tng trng qua s tnh lc.+ Tnh thm m.
+ Tnh c o, tnh sng to.+ Tnh d nh.
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color
ME
Vy chnh xc l c bao nhiu loi Logo trn th gii?
Hy cng colorM tm hiu nh.
PHN LOI2
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color
ME
PHN LOI
LOGO HNH
Cn c gi l Logo tng hnh, y l loi Logo em ncm gic hng th cho ngi xem nu Logo ca bn emli mt hnh nh p hoc k l. Chng ta c nhng ci tnhuyn thoi nh Apple, Nike, Audi ang s dng Logo loi
ny.
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color
ME
HN LOI
LOGO CH
Khc vi Logo tng hnh, Logo ch tp trung vo xydng Logo t tn thng hiu/ Doanh nghip. Loi Logony l mt chin lc an ton trong nh v tn ca doanhnghip trong u ngi dng. Vi trng hp ny, nhng
ci tn nn c nhc n l CocaCola, Converse, GAP.
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color
ME
HN LOI
LOGO CH&HNH
y l phng php an ton nht trong xy dng Logo,a Logo i km vi tn doanh nghip bo m ngidng c th nhn ra c Logo ca mnh. Chng ta cAdidas, c Kappa, c Puma l nhng hng ang dng chin
lc ny.
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color
ME
Nu bn l mt nh thit k, chc hn ngha mu sc lth m bn nm lng.
colorME xin php c chia s li nhng kin thc nyvi bn c. V, vi xu th hin nay, mu ca Logo cngchnh l mu ca doanh nghip, nn n ng v tr khngnh trong qu trnh thit k.
MU SC3
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ME
MU S C
XANH LAM
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ME
MU S C
XANH LAM
Xanh lam, mu ca bu tri, bin c l mu c s lngngi yu thch nhu nht th gii. Mu ny em li cmgic tin tng, bn vng, l l do v sao nhng cng tycng ngh ln v mng x hi nh Facebook, Twitter, Dell.
IBM u chn tng mu ny lm mu ch o.
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color
ME
MU S C
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ME
MU S C
, l mu sc i din cho tnh yu, s gin d, khn cp,v c bit, mu lin quan n cn i. Mu ny khinngi xem tr nn thm kht hn, l l do v sao hnglot ca hng n trn th gii nh KFC, Lotteria, Pizza Hut,Burger King chn mu ny lm mu ch o.
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color
ME
MU S C
VNG
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ME
MU S C
VNG
Mu vng i din cho nng lng, s ti tr, tinh khi,l mt mu rt sng v kh phi mu. Mu vng thngc ng cho nhng cng ty nng lng hoc thc
phm. i lc, mu vng cn i din cho vng tc,nhng iu t , qu phi.
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color
ME
MU S C
XANH L
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ME
U S C
XANH L
Xanh l, i din cho mu sc ca mi trng, y l muc ph nhiu th 2 trn th gii. Nhng cng ty chnmu sc ny thng lin quan n thin nhin, mi trng
v s trng tn.
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ME
MU S C
HNG
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ME
MU S C
HNG
Hng l mu c phi n a chung, khi nhn vo tngmu ny, ngi ta thy c s lng mn, tinh t, nhnhng, nhiu cm xc.
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ME
MU S C
CAM
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ME
MU S C
CAM
Mu cam li l mu em li cm gic cp tc v khe mnh,mt mu sc em li s ti mi, tr trung cho ngi xem,
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ME
MU S C
TM
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ME
MU S C
TM
Mu tm i din cho s b n, sng to, qu phi. y lnguyn nhn v sao nhng Logo c mu tm thng lienquan n nhng cuc thi sc p, nhng ca hng ph
kin cao cp.
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color
ME
MU S C
EN
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ME
U S C
EN
Mu en em li cm gic an ton, vng chi cho ngixem. N em li cm gic quyn uy v ma m.
Vic s dng mu ti nht tron tt c cc mu lm mu caLogo cng l mt s liu lnh.
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ME
Trong nhng nm gn y, c rt nhiu xu hng Logomi ra i, vy nhng xu hng l g v nguyn dom n xut hin l ra sao.
Hy cng colorME tm hiu trn nhng xu hng sau.
XU HNG4
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ME
U HNG
NEGATIVE SPACE
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ME
U HNGKhng gian m, trong Typography chnh l phn rng cach, t nhng phn rng ny, nhaf thit k c th sng tov b sung thm nhng hnh nh lin quan n tnh cht
ca cng ty.
Loi Logo ny bt ngun t Logo ca hng FedEx.
NEGATIVE SPACE
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color
ME
U HNG
FUSION
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ME
U HNGLogo dung hp l loi Logo ph cch, c t phi thc t khicy ghp nhng yu t khng lin quan li v bin nthnh Logo.
Tuy nhin, phng php ny, nu xy dng thnh cng, s
em li mt s khc bit rt ln cho Logo ca bn.
FUSION
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ME
U HNG
PLAY WITH TEXT
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ME
XU HNG
PLAY WITH TEXT
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ME
U HNGLogo theo kiu chi ch, l mt loi Logo kh.
Bn cn c tng r rng v t kha bn nh dng a vo Logo, tm thm nhiu cm hng v suy ngh v ccphng php dung ha nhng con ch vi hnh nh i
km mt cch tt nht.
PLAY WITH TEXT
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ME
U HNG
SHAPE UP
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U HNG
SHAPE UP
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ME
XU HNGng nh tn gi ca n, loi Logo ny n thun l pmt hnh nh cho trc vo nhng khung hnh.
SHAPE UP
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ME
XU HNGNhng khung hnh thng c dng lng ghp lnhng hnh nh hnh trn, hnh vung, hnh tam gic, hoci khi l bt c hnh g bn c th tng tn ra c,nh hnh con c chng hn.
SHAPE UP
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ME
ng qu phc tp Logo ca mnh, i khi, vic to Logony bn cht ch l c gng a ton b phn bn vvo mt khung hnh cho trc.
XU HNG
SHAPE UP
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ME
Nh vy l bn va c xong cun sch v Logo cacolorME.
xy dng c mt Logo tt, i hi nhiu thi gianv cht xm, hi vng cun sch ny gip bn phnno trong vic ci tin v nng cp kin thc ca bnthn.
Trong cun sch ny s dng rt nhiu hnh nh ctrch t 3 ti khon Instagram sau:
@logoplace@logothorns@logodesigns
Tip , mi bn c qua nhng cp nht ca colorME.
PH LC5
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ME
H LC5CP NHT
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ME
H LC5CP NHT
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ME
PH LC
CP NHT
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ME
H LC5CP NHT
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ME
PH LC5CP NHT
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H LC5CP NHT
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ME
H LC5CP NHT
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ME
Xin chn thnh cm n cc bn quan tm v ng hcolorME.
Cun sch ny cng nh colorME cn rt nhiu thiu st,mong cc bn gip .
C bt c vn hay chia s no, lin h vi chng mnhqua [email protected] bn nh.
Cm n bn rt nhiu!
PH LC
CM N