colorconcepts introduction to basic color concepts
TRANSCRIPT
ColorConceptsIntroduction to basic color concepts
Color Associations
If one says “red” and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And… all these reds will be very different. Colors present themselves in continuous flux, constantly related to changing neighbors and changing conditions.
• Josef AlbersArtist, visual theorist, and educator, from Interaction of Color, Yale University Press
Color Systems
• Subtractive color space – CMYK color system
• Additive color space – RGB color system
Ford, Janet L. http://www.worqx.com/about.htm
Color Associations• Color communicates
• Color Psychology: the study of the emotional and behavioral effects produced by colors• Color therapy
• Color Symbolism• Cultural - western culture, eastern cultures, African (zulu beads), etc.
Ex: White around the globe
• White is the traditional color worn by brides in the western world, as well as in Japan.• White is a color of mourning in China and parts of Africa.• It was the custom for the Queens of France to wear deuil blanc or "white mourning"• White was the color of deepest mourning among medieval European queens was white rather than black. This tradition survived in Spain until the end of the fifteenth century.• In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. White was associated with metal, west, and autumn.• A white flag is universally recognized as a symbol of truce.• The Japanese have six distinct terms to define whiteness.• The ancient Greeks wore white to bed to ensure pleasant dreams.
http://www.princetonol.com/groups/iad/lessons/middle/color2.htm
http://www.sensationalcolor.com/color-messages-meanings/color-meaning-symbolism-psychology/all-about-the-color-white.html
Color Associations• Red: stimulates brain wave activity, increases heart rate, blood pressure (love, passion, anger)
• Blue: calming, lowers blood pressure, openness, intelligence, faithful (water, sky, air) Conveys a sense of stability (corporate)
• Yellow: energizes, relieves depression, improves memory(Active and visible: taxi, bus, caution signs)
• Orange: energizes, active
• Green: soothing, relaxing mentally & physically, soothes depression anxiety, nervousness (Nature, growth, freshness, hope)
• Black: self-confidence, power, elegance, strength
• White: clean, perfect, light, pure
http://www.learnitanytime.com/2273/10-infographics-about-web-design/
Color
Color
Color
Color
Color
Color
Color TemperaturesWarm Colors
Ford, Janet L. http://www.worqx.com/about.htm
Color Schemes warm
Color Schemes warm
Color SystemsPrimary
ColorsSecondary
Colors
Tertiary Colors Complementary Analogous
Ford, Janet L. http://www.worqx.com/about.htm
Color SchemesMonochromatic
ComplementarySplit-Complementary
Double-Complementary
Analogous Triad
Ford, Janet L. http://www.worqx.com/about.htm
Color Schemes Analogous
Color Schemes Complementary
Color Schemes Complementary
Complementary Colors next to
each otherSimultaneous
ContrastVibrating
Boundaries
Color CombinationsAchromatic
color scheme (without color)
http://www.subtraction.com/
Color Schemes
Color Schemes
Color Schemes
Color Schemes
Color Schemes Audience??
Color Schemes Navigation
Color Schemes
Color Schemes
Color Schemes
Color Resources• Kuler by Adobe Labs
http://kuler.adobe.com/#
• COLOURlovershttp://www.colourlovers.com/
http://www.colourlovers.com/web/trends/websites
• Design Melt Downhttp://www.designmeltdown.com/default.aspx
worqx.comhttp://www.worqx.com/about.htm