colorado main street summer 2013 newsletter
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COLORADO MAIN STREET
WORDONTHE STREETSUMMER 2013
Feature Article
PROMOTION: WHAT TOOL DO I CHOOSE?BETH PARISH
1965: trinidadcolorado.net, 2010: wikimedia commons
TRINIDAD: THENAND NOW
1965
2010
This summer has brought remarkable achievementsand transitions! The Main Street program hasinvited the City of Trinidad to become our newestColorado Main Street Candidate community! Thisyear was the most competitive year for applicationsinto the program. Trinidad was invited for manyreasons: the city demonstrated strong civicengagement and a shared vision for revitalizingtheir downtown, a focused plan on how to achieverevitalization, and amazing enthusiasm forcelebrating their unique heritage. Trinidad will bejoining 12 other Main Street Communities throughout
the state, who are all committed to their downtowns.We are so happy to have Trinidad in our network!
We also say goodbye to Marc Cittone, ColoradoMain Street Specialist as well as a few of the localMain Street Managers. All moved onward in theircareers. Change is always hard, but perhaps this isa sign that the economy is improving and soon wewill start to see more signs of it.
In this issue, we will provide information onpromotions and all the many faces that this point
takes. Whether it is managing your Facebook andother social media outlets, planning your summerfestivals, or helping a Main Street business-- wehope you will learn from our contributors and takeaway some tips to help your small businesses andnon-profits succeed.
To Tweet or not to Tweet, that is the question. Well,
the question is also to Facebook or not to Facebook,to advertise or not to advertise, to produce flyers ornot to produce flyersyou see where this is going.
As a small business owner, whose storefront might beon a Main Street that is located in a community inColorado, you may be asking yourself what is thebest way to attract new consumers, grow thebusiness, or deliver increased profits. As a businessowner, you are probably also hoping that I candeliver the magic answer right here -- unfortunatelythe answer for how each of you should spend your
advertising or promotional dollars is different. In this
short article, I want to offer you two or three toolsthat can help you answer the question of how youshould select the right promotional tool to promoteyour business.
From my experience in meeting with entrepreneurs, Ihave found few that have millions of dollars to spendon promoting their business. If you fall into the limitedfunds category, you need to figure out how to sortthrough advertising and promotional option choicesthat could include Twitter, Facebook, billboards,
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CONTACT US:
Colorado Dept. of Local Affairs Stephanie Troller Tim Stroh
1313 Sherman Street, Ste. 521 303.866.2369 303.866.3632
Denver, CO 80203 [email protected] [email protected]
http://dola.colorado.gov/mainstreet
The Colorado Main Street Program is funded in part by a generous grant fromHistory Colorado, the State Historical Fund.
KUDOS CORNER
Kudos to Ridgway for what might possibly be one o
the most beautiful quarterly reports we have ever
seen.
Steamboat Springs held the first Yampa Street Liveevent this summer. The theme was a beach party witsand dumped in the middle of the street and kiddiepools for water. The music, beer garden and streetgames were a huge hit. The purpose of these eventwere to test Yampa Street as a festival street .
Certified Creative Districts were awarded toRidgway and Corazon de Trinidad. These twocommunities are the only Main Street and CreativeDistrict in the state. This speaks to the dedication and
organization of the communities.
LIKEUSON FACEBOOK!
radio, newspaper, television, flyers, brochures, coupons,price off, etc.
While there are myriad promotional choices,understanding your target, knowing your brand,realizing what type of good or service you are selling,as well as having a grasp on budgeting will help youdetermine which promotional option to use.
Understanding Your Target Market Drives Promotional Choices
A year ago, I was talking with an entrepreneur whoseneighbor had insisted he promote his business usingTwitter, a popular social networking media choice. Hewas honest, saying I dont understand Twitter and I
certainly dont know if I should use it to promote my
business. My first response to this small business owner
was: Who are you trying to attract to your business?
For example: if his target market was 12 to 13 yearold males, according to a study on Social Media by thePewResearch Center (2010), only 4% of 12 -13 yearold males, who are online, used Twitter. Compare thatnumber to 37% of online 18 to 24 year olds whoTweet. Based on these numbers, you can see that one ofthe most important tools to help you filter throughpromotional options is understanding your target marketand their habits and inclinations.
Another example, if you want to attract 65 year oldmales to your business, the PewResearch Centers 2012
report on The Demographics of Social Media Usershighlights that women are more likely than men to usesocial networking sites, and of all of the age groups thatuse the Internet, those over the age of 65 are leastlikely to use social networking. To best reach the 65-year-old male target, you might want to consideradvertising and promotional tools that do not includethe Internet or social media.
So how do you find out information on your targetmarket so you can make smart choices about advertisingand promotion? The answer is research. There are a
plethora of tools online that can help you understand
TARGET MARKET PROMOTIONAL CHOICES
your target market, where they go online, what thread, what they listen to.
To find out demographic information about people liviin a specific area, the census information from the government is very helpful (www.census.gov). For detaon how people think and behave in a specific zip cod
consider using the free zip code look-up tool providby Caritas (http://www.claritas.com/MyBestSegmenDefault.jsp?ID=20). The PewResearch Center has greinformation on internet and social media usage (http:www.pewinternet.org/default.aspx) and Raising tVolume can help with information on radio usa(www.raisingthevolume.com/wp-content/.../01/RadUsage-Trends.pdf).
For your individual promotional questions, your locbusiness librarian as well as search engines like Googcan be a valuable resource for helping you ma
promotional decisions. (CONTINUEDON PA
http://www.dola.colorado.gov/mainstreethttp://www.facebook.com/pages/Colorado-Main-Street/131336380283http://www.dola.colorado.gov/mainstreet -
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The bustling Steamboat Springs Farmers MarketMainStreet Steamboat Springs Facebook
Brand Image Drives Promotional Choices
In addition to understanding the target market, businessowners committed to using promotion to grow andexpand their business must have a grasp on their brandimage. Branding can best be thought of as thepersonality of the company offering the good or
service. I often ask folks if they have ever seen acoupon for a Mercedes. The premium, classy, expensivepicture of the German auto does not align with the pricedriven, lower-status image of a coupon.
Branding drives what a consumer thinks about thequality of the good or service, the price they think theyshould pay, as well as the expectation of what productor service will be offered. Branding must also drivemarketing decisions that include promotional choices aswell as what the promotion should look like in terms ofcolors, tone, and visuals. Because you may not have
millions of dollars to spend on promotion, you need tobe sure that each promotional tool works as hard aspossible. Use your brand image to select whichpromotion you use and using your brand image to drivewhat the promotion looks like will make each promotionwork harder, and help you strategically use yourpromotional dollars.
Type of Product Can Drive Promotional Choices
The type of good or service that you are offering mightalso drive the choice of promotional tool. It is verydifficult to send a sample of ice cream through the mail.While working in the cosmetics field, I found that it isvery difficult to advertise lipstick on the radio. Womenwho purchase lipstick want to see the color, experiencethe beauty of the look, and that visual image is verydifficult to communicate using radio. You need toconsider what type of good or service you are selling
TARGETMARKET BRAND
PROMOTIONALCHOICES
and see if there are promotional choices that work wyour type of business.
What About the Budget?
So far we have not talked about budget and influence on promotional choices. From my experiencehave found that there is never enough money promotion. If you start with the budget, you will des
tools to meet the budget, not to meet the business neeThat said, money for promotions is always a concern a business owner. You may want to consider low cpromotional tools that work with your target market abrand image.
Every entrepreneur I have met has said that word mouth is the best promotional tool. You can sit back ahope your current customers say great things about yocompany to their friends OR use low cost ways to hspread the word of mouth. You can reward your currclients for referring your company, capture posit
statements from satisfied customers. Social media toand public relations are additional promotional tothat are low in cost and may help promote your busine
As you can see, there is never one answer to the questof what promotional tool you should use to build yobusiness. The key is to look at the decision strategicathrough the lens of your target market, considering yobrand image, looking at the type of good or serviand understanding your budget. For each brand themay also be other strategic decisions including what yare trying to accomplish; the key is to not jump into
latest promotional trend before you explore what drivthe promotional choices for your business.
About the Author:
Beth Ann Parish Ed.D. has a background in consumer packaged gomarketing having worked on the Cover Girl and Max Factor brandcosmetics. For the last 15 years, Beth has taught MarketiAdvertising, Consumer Behavior, and Social Enterprise at ReUniversity. Beth speaks about marketing and promotion entrepreneurs at events like the annual Colorado Rural EconoDevelopment Council Entrepreneurial Marketplace. Beth can reached at [email protected].
For More Information on This Topic:
PewResearch Center, Social Media and Young Adults. httpwww.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/P3/4-Twitter-among-teens-and-adults.aspx
PewResearch Center, The Demographics of Social Media Users 20http://www.pewinternet.org/Reports/2013/Social-media-users.aspx
TARGETMARKET
BRANDPROMOTIONAL
CHOICESPRODUCT
TYPEBUDGET OTHER
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Lyons Folks Festival (istenupdenver.com)
WHAT MAKES A GREAT FESTIVAL?HEIDI KERR-SCHLAEFER
I am the founder of HeidiTown.com, a blog aboutfestivals and travel in Colorado. Several years ago,during an interview with a radio DJ, I was asked, What
makes a great festival? I wasnt prepared for the
question, but was quick with an answer, because over theyears I had discovered that truly great festivals always
have a few things in common an excellent setting, athoughtful layout and authenticity.
In my capacity as the Mayor of HeidiTown, Ive
attended unforgettable festivals and mediocre festivals,and Im going to share with you what I believe are the
simple things that turn mediocrity into memorable.
As I outlined above, there are three crucial parts tocreating an excellent festival and those are layout,setting and authenticity.
Lets start with layout. While basic, layout is oftenoverlooked by festival organizers. For instance, thechildrens section probably shouldnt share a fence with
the beer garden, but it happens. Ive also witnessed beer
gardens situated in a faraway corner next to the port-a-potties, or vendors booth scattered helter-skelter.
When mapping out a festival, think about crowd flow. Ifpeople need to buy tickets for beer or food, is thereroom for people to queue up? If there are multiplestages, are they far enough apart so as not to interferewith one another? Think about how the design will affect
view. For instance, the beer garden shouldnt be on theopposite side of the park from the main stage.
As an aside, no one likes to be caged up while drinkinga beer. If your municipality allows it, make your entirevenue a beer garden.
The setting of afestival is importanttoo. SteamboatSprings celebratesWinter Carnival onLincoln Avenue, the
main drag throughhistoric downtown.While this may causesome complications,it makes for theperfect backdrop toevents like skijoring.
Small towns may notalways have manyoptions when itcomes to a location for their events, but its smart
keep setting at the top of planning priorities. Finstance, it may seem easier to hold an event in the hischool parking lot, but wouldnt it be nicer to hold it
the local park? Pulling a few permits will be worthwhen your festival attendees are enjoying the shade park trees.
A small festival with an outstanding setting is BiergartFestival in Morrison, Colorado. Tucked into the rollifoothills west of Denver, this fest also ticks tauthenticity box. During Biergarten Festival polka muplays throughout the day and German beer flows.
I am a stickler when it comes to authenticity. An eightcover band has its time and place, but its not as
headliner for your towns Oktoberfest. If you a
throwing an Oktoberfest, find a polka band and masure to serve up hot Bavarian style pretzels. Authenticgoes a long way in creating the type of event thpeople will remember and talk about for years to com
A successful festival will generate conversation loafter the last funnel cake has been eaten and the tehave come down. Whether you are planning a big small town festival, keep these three things in mind ayoull create an event to remember.
About the Author:
Heidi Kerr-Schlaefer is a full-time freelance writer, small businowner and founder of HeidiTown.com, the source for entertaininformation on Colorado festivals and travel. You can reach [email protected].
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MAKINGTHE MOSTOF SOCIAL MEDIAFOR YOUR SMALL BUSINESS, MAINSTREET, OR LOCAL GOVERNMENTLISA STEINER
Facebook, Twitter, Instagram, LinkedIn, Pinterest,YouTube, Tumblr, FourSquare, Vine: By now these are allestablished or emerging household names and most of ushave discovered their usefulness for catching up with old
friends, obtaining the latest breaking news, orconnecting with coworkers. However, there are alsohugely significant opportunities to utilize these socialmedia platforms for your small business, Main Street, orlocal government. The trick is to study your targetaudience, choose the right program, and make the mostof social media by following a few simple techniques.
For businesses, the benefits of social media aresubstantial. Successfully engaging customers throughsocial media can help pull more people to the businesswebsite, help to generate buzz about a product or
event, and help reach new customers. Additionally, socialmedia can help craft a personality for your business, animage that is much more relatable than just a brand.
Local governments can use social media to reach out tocitizens where they already are: on social media. Socialmedia can help community outreach and governmentinteraction in ways that were impossible only a fewyears ago. For local governments, it is also a chance toboost transparency and accountability, making it easierto provide better customer service and collaboration.
There is also major marketing and public relationspotential for local governments. Social media is an easyway to promote services and activities that your localgovernment provides but citizens may not be aware of.And in addition to these benefits, social media can be awonderful way to showcase your community. You canpost a beautiful photo of your Main Street to yourFacebook or Instagram, or show off photos from yourlatest festival in a matter of seconds.
But with so many social media options, how do you
choose whether to post, tweet, blog, tumble, or pin?Think about what your goals are for using social media.Then, outline a strategy, choosing which social mediaplatforms to focus on in order to most effectively reachthose goals. This choice is often one of the most difficultfor those new to social media.
The first step is to study and understand your targetaudience. This is vital. How do they use social media? Do
most citizens in your town have a personal Facebopage they actively use? Do people check-in often your Main Street businesses on FourSquare? Are thecountless snap-happy Instagram users already postphotos of your community? Share information where tpeople already are, rather than trying to make thcome to you.
These questions can be answered easily by doing sodigging on the sites themselves and by doing so
surveys around your town. Find out what prograpeople use most and focus your efforts there.
Understanding the strengths and weaknesses of tdifferent platforms can also help you decide whprograms to use. Facebook, with over 1 billion usworldwide, is likely to be the most commonly used socmedia platform in your community. It is great fbuilding relationships, having conversations, adeveloping an image for your business, Main Street, local government. Twitter, on the other hand, is best fgetting fast, simple, and accessible contact to p
breaking news or snippets of advertising. On Twitthere is less of a focus on relationships and conversatcompared to Facebook, but different opportunities connect with organizations and people you may nknow personally.
Other applications like Pinterest, Instagram, Vine, aYouTube are wonderful ways to show off and promoimages and videos of your town or business with varylevels of creativity. However, these visual platforms mbe less successful for conversations, buildi
Lisas Instagram Photo from Montr
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relationships, or displaying breaking news thanFacebook or Twitter.
Once you have chosen which programs will meet yourneeds, the next choice is deciding what you should poston your social media accounts. The Wall Street Journalsuggests that 70% of the content you post should besomething that invites conversation (links to blogs,articles, or graphics). Another 20% of your posts should
share other peoples social media content, posts, orpictures. Only the remaining 10% of your posts shouldbe purely promotional.
This may be surprising, since using social media forpromotion seems an obvious and highly valuable use fora small business, Main Street, or local government.However, it is important not to bombard your followerswith only advertisements; otherwise, they may begin totune out your posts, much like how you tune out televisioncommercials during your favorite show. Your promotionalefforts will be more successful if you reward customers
and followers with occasional social media specificdiscounts and promotions, allowing them to feel specialand giving them an incentive to stay connected with youon social media.
With all of your posted content on social media, there isa delicate balance between posting too often andposting too rarely. It is most important to postconsistently. Your posting frequency should depend onyour social media goals, the program you have chosento use, and your time available to manage the posts.Consistent posts will keep your page active and
interesting in order to engage new and returning visitors.It is generally recommended to post at least once aweek, but not more than once a day.
There are some other simple tips that can help you makethe most of your social media efforts, particularly onFacebook and Twitter. First, make sure you are postingitems when people are actually on social media to seethem (early morning and evenings for Facebook, butthroughout the day for Twitter). There is a great tool onFacebook that allows you to prepare a post thenschedule a time for it to be posted on your page and inyour followers news feeds. Use this helpful tool to
maximize the reach of your posts by targeting the btimes to reach your audience.
If you are using Twitter, keep in mind, a recent stushowed that there is higher user engagement with twethat include links or hashtags. The study also showed thasking for a retweet (when a user re-posts your commefor all of their followers to see) can give up to 23 timas many retweets. This is a valuable and significant wto expand the potential reach of your post.
Your small business, Main Street, or local government cand should be using social media. Use these tips to mathe most of the vast opportunities social media provide
About the Author:
Lisa Steiner is a Master of Urban and Regional Planning studentCU-Denver with specialization in Land Use Planning and HistoPreservation. She is also the Community Development Intern at DOYou can reach her at [email protected], or on any of her somedia accounts (Facebook, Twitter, Instagram, Pinterest, LinkedInThe list goes on and on.)
For More Information About this Topic:
Carter, Timothy. 6 Benefits of Social Media for Small Businesses. Small BusiTrends, February 26, 2013.
Hindman, Nate. Facebook Marketing Secrets: Buddy Media Report Shows the Times to Post. The Huffington Post, September 28, 2012.
Horner, Tara. How much time should your business invest in Facebook? Smart BlogSocial Media, January 3, 2013.
Maltby, Emily. Some Social-Media Tips for Business Owners. The Wall Street JourJanuary 31, 2013.
Wasserman, Todd. Sorry Marketers, Youre Doing Twitter Wrong. Mashable, 26, 2012.
Wolfe, Michael. 5 Reasons to Use Social Media for Local Government. CivicPlus BDecember 4, 2012.
Click on the clock in the left corner to schedule posts on Face
Montrose Ridgway Fruita Lake City
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TIPSINTHE FOUR POINTDESIGN
Preservation Lingo: One common thread within our preservatiocommunity is the lingo of words that are used. Many of thedefinitions are found within the first few pages of The Secretaryof the Interior's Standards for the Treatment of Historic PropertieThese standards are broken into four distinct treatmentapproaches for maintaining, repairing, and replacing historic
materials, as well as designing new additions or makingalterations to our historic properties.
Preservation activities focus on the maintenance and repair ofexisting historic materials and retention of a property's form ashas evolved over time.
Rehabilitation acknowledges the need to alter or add to ahistoric property to meet continuing or changing uses whileretaining the property's historic character.
Restoration depicts a property at a particular period of time iits history, while removing evidence of other periods.
Reconstruction re-creates vanished or non-surviving portions oproperty for interpretive purposes.
Each of these meanings is also backed up by a specific standadesign guideline which can be found and downloaded from internet at the National Park Service U.S. Department of Interiors web site.
ORGANIZATION :
Tailor your social media efforts and event marketing materiapotential sponsorships for your organization. First you munderstand the mission and goals of your potential sponsor, amake sure you are targeting the same groups to add valueboth you and the sponsor.
PROMOTION :
We cant underemphasize the power of a logo in crafting
image for your Main Street. A logo can embody the spirit of ydowntown, capture the publics attention, and create
recognizable signature to tie all of your Main Street effotogether. Take time to identify the downtowns assets (uniq
buildings, shops, public gathering places, special events). Uthose identified unique assets to guide your graphic desiCreate a few different options and engage your communitychoosing the final logo.
ECONOMIC RESTRUCTURING:
Research shows that 91% of searches use Facebook to find lobusinesses online. Ready or not, people are searching for smbusinesses , restaurants, and events like yours on Facebook. Masure your Facebook page is ready by always keepingcomplete and up to date. Mobile Facebook users can search business name, category, or based on their location. Check ycategory to make sure its correct. Update your business hocontact information, and try Facebook Nearby on a mob
device to ensure that the map and directions are correct. Iimportant to establish your presence on the web and Facebookbefore somebody else does it for you.
SUMMER EVENTS CALENDAR
ONGOING EVENTS
LYONS:Sandstone Park Concerts (Every otherThurs., Jul 22 - Aug 26)FRUITA: Thurs. Night Concerts (Jun 6 - Aug 15)GRANBY: Farmers Market (Jun 29 - Sept 7)
MONTROSE: First Friday Art WalkRIDGWAY: Farmers Market (Jun 7 - Oct 18)STEAMBOAT SPRINGS:First Friday Art WalkFRUITA: Farmers Market (Saturdays, Jun 29Sept 22)MONTROSE:Farmers Market (Saturdays fromMay 11)STEAMBOAT SPRINGS: Farmers Market(Saturdays, Jun 9 - Sept 7)
AUGUST
TBD GRANBY Grand Rendez VousTBD CLIFFS Silver Cliff Mining Days
3 Lake CityShoot-Out3 LAMARSand and Sage Concert9-10 LAMAR Sand and Sage Roundup
7-11 STEAMBOATWine Festival
17-18 CLIFFSWet Mountain Western Jubilee
15-18 STEAMBOAT SPRINGSAll Arts Festival16-18 LYONSRocky Mountain Folks Festival
21-22 STEAMBOAT SPRINGSUSA Pro CyclingChallenge22-13 GRANBY Grand Heritage Bike Tour
23-24 FRUITA Rock Jam
23-25 BRUSHPrairie Biker Rally
SEPTEMBER
1-2 OURAY COUNTYRodeo6 MONTROSECelebration of Art & Culture
6-8 BRUSH Hot Air Balloon Festival
13-14 RIDGWAYSneffels Fiber Festival21 LAKE CITYUncorked Wine & MusicFestival20-22 MONTROSE Indian Nations Pow Wow
2629 FRUITAFall Festival28 BRUSH Oktoberfest/Car Show
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DOWNTHE ROAD:
UPCOMING EDUCATIONAND PROFESSIONAL DEVELOPMEN
MAIN STREET BOOT CAMPDenver, August 19-20DOLA offices
CML WORKSHOPGovernance & Intergovernmental Cooperation forGovernment Officials from Smaller JurisdictionsPueblo, August 21http://www.cml.org/
SAVETHE DATE:
DOWNTOWN COLORADO, INC. ANNUAL
CONFERENCEGrand Junction, Sept 10-13www.downtowncoloradoinc.org
REAL ESTATE & REUSE COURSEEconomic Development Council of Colorado/IEDCDenver, Sept 19-20http://www.edcconline.org
RURAL PHILANTHROPY DAYS: NORTHWESTGranby: Sept. 25-27www.crcamerica.org
QUARTERLY MAIN STREET MANAGERS
MEETINGBrighton, Nov 21www.dola.colorado.gov
DOWNTOWN INSTITUTE: ECONOMIC
RESTRUCTURINGBrighton, Nov 22Downtown Colorado, Inc.www.downtowncoloradoinc.org
ONGOING TRAININGS:
SMALL BUSINESS DEVELOPMENT CENTER
Various workshops around the statewww.coloradosbdc.org/events.aspx
HISTORY COLORADOEvents around the statewww.historycolorado.org/calendar
CONGRESSFOR NEW URBANISMColorado ChapterEvents around the statewww.cnucolorado.org
COMMUNITY MATTERSMonthly conference callswww.communitymatters.org
INTERNATIONAL ECONOMIC DEVELOPMENT
COUNCILTrainings around the nationwww.downtowncoloradoinc.orgwww.edcconline.org
UPCOMING TRAININGS:
DIDS FORUMDevelopers Bottom LineDenver or call-in, Aug 8, 24pmDowntown Colorado, Inc.www.downtowncoloradoinc.org
YOUTHIN LOCAL GOVERNMENT DAYDenver, Aug 9Colorado Municipal League
www.cml.org
GRANTS SEEKING CLINICDenver, August 8 & 9Community Resource Centerwww.crcamerica.org
URA BOARD TRAININGDenver, Aug 15Downtown Colorado, Inc.
http://www.cml.org/http://www.cml.org/http://www.downtowncoloradoinc.org/http://www.downtowncoloradoinc.org/http://www.edcconline.org/http://www.edcconline.org/http://www.crcamerica.org/http://www.crcamerica.org/http://www.dola.colorado.gov/http://www.dola.colorado.gov/http://www.downtowncoloradoinc.org/http://www.downtowncoloradoinc.org/http://www.coloradosbdc.org/events.aspxhttp://www.coloradosbdc.org/events.aspxhttp://www.historycolorado.org/calendarhttp://www.historycolorado.org/calendarhttp://www.cnucolorado.org/http://www.cnucolorado.org/http://www.communitymatters.org/http://www.communitymatters.org/http://www.downtowncoloradoinc.org/http://www.downtowncoloradoinc.org/http://www.edcconline.org/http://www.edcconline.org/http://www.downtowncoloradoinc.org/http://www.downtowncoloradoinc.org/http://www.cml.org/http://www.cml.org/http://www.crcamerica.org/http://www.crcamerica.org/http://www.crcamerica.org/http://www.cml.org/http://www.downtowncoloradoinc.org/http://www.edcconline.org/http://www.downtowncoloradoinc.org/http://www.communitymatters.org/http://www.cnucolorado.org/http://www.historycolorado.org/calendarhttp://www.coloradosbdc.org/events.aspxhttp://www.downtowncoloradoinc.org/http://www.dola.colorado.gov/http://www.crcamerica.org/http://www.edcconline.org/http://www.downtowncoloradoinc.org/http://www.cml.org/