colorado brand guidelines

8/10/2019 Colorado Brand Guidelines

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B R A N DGUIDELINES

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C O L O R A D O B R A N D G U I D E L I N E S

Go to www.BrandColorado.gov for additional information and to download electronic art files.

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Table of Contents

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I N T R O

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S T O R Y

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The Story Behind the Brand

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The Five Pillars of Colorado

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The Spirit of the Brand


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E L E M E N T S

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Our Brand

Like Colorado itself, our new logo combines the familiar with

the unexpected. It draws clear influence from our world-famous

mountains and beloved license plate. But its shape, an upward

facing arrow with rounded corners, also serves as a symbol ofColorados momentum and a reminder of its friendly and

approachable attitude.

While our new identity certainly isnt everything Colorado is,

it will serve as a constant and consistent reminder of everything

our spectacular state can be.


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The Colorado Communications Toolbox

IN THIS SECTION:LOGOS 3.5

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26

BRAND ARCHITECTURE 3.29

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The Colorado Communications Toolbox


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Reverse Applications

IN THIS SECTION: LOGOS 3.5

Primary Logo 3.5

Logo Colors 3.6

Reverse Applications 3.7

Black/White 3.9

Horizontal Logo 3.10

Tagline 3.11

Clear Zone 3.12

Minimum Size 3.13

Donts 3.14

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Primary Logo 3.5

Logo Colors 3.6


Black/White 3.9


Tagline 3.11

Clear Zone 3.12

Minimum Size 3.13

Donts 3.14

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Horizontal Logo

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Primary Logo 3.5

Logo Colors 3.6


Black/White 3.9


Tagline 3.11

Clear Zone 3.12

Minimum Size 3.13

Donts 3.14

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Tagline

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Primary Logo 3.5

Logo Colors 3.6


Black/White 3.9


Tagline 3.11

Clear Zone 3.12

Minimum Size 3.13

Donts 3.14

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Clear Zone

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Minimum Size

OPQL


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Primary Logo 3.5

Logo Colors 3.6


Black/White 3.9


Tagline 3.11

Clear Zone 3.12

Minimum Size 3.13

Donts 3.14

COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Primary Color Palette


COLOR 3.15

Primary Color Palette 3.15

Color Definitions 3.16

Agency Accent Palette 3.17

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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The Agency Accent Palette (Humanity / Mid Tones)

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The Agency Accent Palette (Innovation / Vibrant Tones)

5296(9> "4&,

I>ê O7D&&&

5296(9> %@%+,

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5296(9> &7$,

I>ê 7ê "$">j>

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COLOR 3.15

TYPOGRAPHY 3.24

Typefaces 3.24

Type Treatments 3.25

PHOTOGRAPHY 3.26



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COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26



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Department of Personnel& Administration

1.375

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4

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-* +L- 2=*(4L=+'-G+ 4'=(2:


COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26


Agencies 3.30

Divisions 3.31

Projects 3.33

Programs 3.35

Agencies with Consumer Brands 3.37

Division of

Human Resources

Department of Personnel & Administration

Division of Human Resources




Department of Personnel

& Administration


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Division Names Typesetting Guidelines


COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26


Agencies 3.30

Divisions 3.31

Projects 3.33

Programs 3.35


Division ofHuman Resources





Department of Personnel& Administration

Division of Human Resources y

1.375

1.375

1.375

1.375

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27/29 t-10

Museo 30021/24 t-10

Museo 300

21/24 t-10

Rule = 1.3 pt.

Rule = 1.3 pt.

Museo Slab 70027pt. t-10

4

4

Museo 30021/24 t-10

Museo Slab 70027pt. t-10

4

4

!"#$"%

When centering,

measure from descendereven if descender is

not present.


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Type Treatment for Project Titles

SEAPState Employee Assistance Program

SEAPDepartment of Personnel & Administration

State Employee Assistance Program

W>,-*03 L=+'4C(22(: -G+ C,-_(>+ +=+2(

W>,-*03 L=+':=S=4=-* *93(


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Project Titles Typesetting Guidelines

SEAPState Employee Assistance Program

State Employee Assistance Program

Museo Slab 700

25 pt t-10

Museo 300

21 pt t-10

Museo Slab 700

138 pt t-10(custom kern

where necessary)

1.375

4

1.375

2

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Rule = 1.3 pt.

y

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measure from descendereven if descender isnot present.


COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26


Agencies 3.30

Divisions 3.31

Projects 3.33

Programs 3.35



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State Programs Typesetting Guidelines

Museo Slab 700

25 pt t-10

4

1.375

1.375

1.375

4

Child Health Plan Plus

!"#$"%

Rule = 1.3 pt.

Rule = 1.3 pt.

Rule = 1.3 pt.

y!"#$"%

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measure from descender

even if descender is

not present.


COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26


Agencies 3.30

Divisions 3.31

Projects 3.33

Programs 3.35



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State Agencies With ConsumerFacing Brands

Division of Lottery

W22-L(:


COLOR 3.15

TYPOGRAPHY 3.24

PHOTOGRAPHY 3.26


Agencies 3.30

Divisions 3.31

Projects 3.33

Programs 3.35



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B Y C O L O R A D O

L I C E N S I N G

P R O G R A M

! " #


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By Colorado Licensing Program

If you live in Colorado and do business here, you know that it

is an inspiring place where companies find opportunity, growth

and productive employees. The By Colorado royalty-free licensing

program is designed to allow Colorado organizations to show theirpride for the state as well as leverage the equity of the Colorado brand.

This program helps Colorado companies convey an authentic

endorsement from the state, building trust among customers and

partners. This translates into growth for participating companies

as well as a positive statewide economic impact. In fact, 92% of

state residents said they would buy more Colorado products if

they were identified as being from Colorado.1

1

Colorado Proud Tracking Survey, September, 2013


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Licensing Program Elements

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Licensed Logo Colors

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Black and White Applications

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Clear Zone

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Minimum Size

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Pairing Application

/G??(4+(: 2-?- +,(9+3(*+

ADVERTISEMENT WEBSITE

W22-L(:

PRODUCT HANGTAG

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E X A M P L E S

! " #


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Business Card Options (Front)

!" $%&'()*%+) ,-.%/01 $%&'()*%+) 2(.*'(31 $.4.5.6+ ,%76+0'(3

8" 96 ,-.%/01 $%&'()*%+) :+/3

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Business Card Options (Back)


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Stationery

4201 East Arkansas Avenue, Room 277, Denver, Colorado 80222-3400 P 303.366.8000

Office of Economic Development

and International Trade

O E D I T


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colorado brand guidelines

Documents