colorado brand guidelines

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  • 8/10/2019 Colorado Brand Guidelines

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    B R A N DGUIDELINES

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    C O L O R A D O B R A N D G U I D E L I N E S

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    Table of Contents

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    I N T R O

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    S T O R Y

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    2.1C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    The Story Behind the Brand

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    2.2C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    The Five Pillars of Colorado

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    2.3C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    The Spirit of the Brand

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    E L E M E N T S

    ! " #

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    3.1C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Our Brand

    Like Colorado itself, our new logo combines the familiar with

    the unexpected. It draws clear influence from our world-famous

    mountains and beloved license plate. But its shape, an upward

    facing arrow with rounded corners, also serves as a symbol ofColorados momentum and a reminder of its friendly and

    approachable attitude.

    While our new identity certainly isnt everything Colorado is,

    it will serve as a constant and consistent reminder of everything

    our spectacular state can be.

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    3.2C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    The Colorado Communications Toolbox

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.3C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    The Colorado Communications Toolbox

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    3.4C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    3.7C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    Reverse Applications

    IN THIS SECTION: LOGOS 3.5

    Primary Logo 3.5

    Logo Colors 3.6

    Reverse Applications 3.7

    Black/White 3.9

    Horizontal Logo 3.10

    Tagline 3.11

    Clear Zone 3.12

    Minimum Size 3.13

    Donts 3.14

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.8C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    Reverse Applications

    IN THIS SECTION: LOGOS 3.5

    Primary Logo 3.5

    Logo Colors 3.6

    Reverse Applications 3.7

    Black/White 3.9

    Horizontal Logo 3.10

    Tagline 3.11

    Clear Zone 3.12

    Minimum Size 3.13

    Donts 3.14

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.9C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    3.10C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    IN THIS SECTION: LOGOS 3.5

    Primary Logo 3.5

    Logo Colors 3.6

    Reverse Applications 3.7

    Black/White 3.9

    Horizontal Logo 3.10

    Tagline 3.11

    Clear Zone 3.12

    Minimum Size 3.13

    Donts 3.14

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.11C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Tagline

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    IN THIS SECTION: LOGOS 3.5

    Primary Logo 3.5

    Logo Colors 3.6

    Reverse Applications 3.7

    Black/White 3.9

    Horizontal Logo 3.10

    Tagline 3.11

    Clear Zone 3.12

    Minimum Size 3.13

    Donts 3.14

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.12C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    3.13C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    3.14C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    IN THIS SECTION: LOGOS 3.5

    Primary Logo 3.5

    Logo Colors 3.6

    Reverse Applications 3.7

    Black/White 3.9

    Horizontal Logo 3.10

    Tagline 3.11

    Clear Zone 3.12

    Minimum Size 3.13

    Donts 3.14

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.15C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    IN THIS SECTION: LOGOS 3.5

    COLOR 3.15

    Primary Color Palette 3.15

    Color Definitions 3.16

    Agency Accent Palette 3.17

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.17C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    /3>.> 2.> %& *=^T66>* K=63=9 63> (H>.2-- 266> *3(K9 D>-(K 2* 3>^2)(9*# Y2 2)>99:

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    2:3>.=9) 6( 63> *2A> *=^ 2.L 0(? A20 ?*> A(.> 6329 (9> 26 63> :=*6=(9 (O 63> :>*=)9>.# b*> 63> 2

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    3.18C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    5296(9> [email protected],

    I>^e 72&j&&

    5296(9> B+&%,

    I>^e 7++$& "j",

    I>^e j4&%% &B",

    I>^e +47"%"

    5296(9> [email protected],

    I>^e 72&j&&

    5296(9> 4"j,

    I>^e +%+%[email protected]

    5296(9> B4B+,

    I>^e [email protected]

    5296(9> 4"7,

    I>^e BOB>B&

    5296(9> B+&%,

    I>^e 7++$& "j",

    I>^e j4&%% B4$B,

    I>^e @O+"

    5296(9> 4B",

    I>^e D^e 2:4&" +BBB,

    I>^e 2%247B

    5296(9> +"%+,

    I>^e 7:&2+:

    5296(9> B+&%,

    I>^e 7++$& "7B+,

    I>^e 2:4&" B+&&,

    I>^e 4j&7%B

    The Agency Accent Palette (Nature / Earth Tones)

    5296(9> B4$B,

    I>^e @O+"

    5296(9> "j",

    I>^e j4&%% "7B+,

    I>^e 2:4&" +4BB,

    I>^e &O+D+B

    5296(9> 4"7,

    I>^e BOB>B&

    5296(9> +"%+,

    I>^e 7:&2+:

    5296(9>h=* 2 .>)=*6>.>: 6.2:>A2.S

    (O 5;`/E`Y W9

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    3.19C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    5296(9> &B",

    I>^e +47"%"

    5296(9> +4BB,

    I>^e &O+D+B

    5296(9> B4B+,

    I>^e [email protected]

    5296(9> B4$B,

    I>^e @O+"

    5296(9> 4B",

    I>^e D^e 7:&2+:

    5296(9> 4"7,

    I>^e BOB>B&

    5296(9> B4B+,

    I>^e [email protected]

    5296(9> +4jB,

    I>^e +OBBB4

    5296(9> [email protected],

    I>^e B%2j4O

    5296(9> +7&+,

    I>^e @[email protected]+

    5296(9> B4j&,

    I>^e %&+ [email protected]+,

    I>^e @[email protected]@&:

    5296(9> 4"7,

    I>^e BOB>B&

    5296(9> [email protected]$,

    I>^e B&@[email protected]

    5296(9> B4j&,

    I>^e %&+h=* 2 .>)=*6>.>: 6.2:>A2.S

    (O 5;`/E`Y W9

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    3.21C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    The Agency Accent Palette (Humanity / Mid Tones)

    5296(9> "%j,

    I>^e OB:44D

    5296(9> 7&B,

    I>^e 4:^e $$D44O

    5296(9> "j",

    I>^e j4&%% "%4+,

    I>^e ^e +%+%[email protected]

    5296(9> 7&B,

    I>^e 4: +"&+,

    I>^e j"+&B4

    5296(9> &B7,

    I>^e j%D +7&+,

    I>^e @[email protected]+

    5296(9> B4j",

    I>^e $$D44O

    5296(9> 747,

    I>^e +:[email protected]&

    5296(9> +4%+,

    I>^e B +j&,

    I>^e [email protected]>"$

    5296(9> B4B4,

    I>^e $$B4j$

    5296(9> B4B4,

    I>^e $$B4j$

    5296(9> [email protected]$,

    I>^e B&@[email protected]

    5296(9> "[email protected]+,

    I>^e :

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    3.22C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    5296(9> "%j,

    I>^e OB:44D

    5296(9> "4&,

    I>^e O7D&&&

    5296(9> F>: $&%,

    I>^e O7&%&>

    5296(9> 7"",

    I>^e :j ,((- N.20 B,

    I>^e @@@[email protected]@

    5296(9> "%j,

    I>^e OB:44D

    5296(9> B4j+,

    I>^e :"::D2

    5296(9> F>: $&%,

    I>^e O7&%&>

    5296(9> "&4+,

    I>^e O> B+&4,

    I>^e :& "+j,

    I>^e >OB+%"

    5296(9> F>: $&%,

    I>^e O7&%&>

    5296(9> 7"",

    I>^e :j %B47,

    I>^e "$">j>

    5296(9> %@%+,

    I>^e [email protected]::

    5296(9> "+j,

    I>^e >OB+%"

    5296(9> 7$7,

    I>^e :"D4$$

    5296(9> k=(->6 ,

    I>^e 4&[email protected]

    5296(9> &B7,

    I>^e j%D B4"7,

    I>^e >D7j+"

    5296(9> "+j,

    I>^e >OB+%"

    5296(9> &"@,

    I>^e %+ k=(->6 ,

    I>^e 4&[email protected]

    The Agency Accent Palette (Innovation / Vibrant Tones)

    5296(9>h=* 2 .>)=*6>.>: 6.2:>A2.S

    (O 5;`/E`Y W9

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    3.23C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    The Agency Accent Palette (Innovation / Vibrant Tones)

    5296(9> "4&,

    I>^e O7D&&&

    5296(9> %@%+,

    I>^e [email protected]::

    5296(9> &7$,

    I>^e 7^e "$">j>

    5296(9> 7"",

    I>^e :j %B47,

    I>^e "$">j>

    5296(9> %@%+,

    I>^e [email protected]::

    5296(9> +7++,

    I>^e D%D 7$7,

    I>^e :"D4$$

    5296(9> k=(->6 ,

    I>^e 4&[email protected]

    5296(9> &B7,

    I>^e j%D &"@,

    I>^e %+ &7$,

    I>^e 7^e [email protected]&:O

    5296(9> 7&B,

    I>^e 4:^e OB:44D

    5296(9> [email protected]%,

    I>^e ^e jOj

    5296(9> &[email protected],

    I>^e 2%:7j&

    5296(9> +"&+,

    I>^e j"+&B4

    5296(9> &B7,

    I>^e j%D +"&+,

    I>^e j"+&B4

    5296(9> %@$+,

    I>^e jOj

    5296(9> 7$7,

    I>^e :"D4$$

    5296(9>h=* 2 .>)=*6>.>: 6.2:>A2.S

    (O 5;`/E`Y W9

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    3.24C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    @,=39,0 +0C(I9>(f?*>( P-2D +$$ 29: f?*>( P-2D +$$ W62-= 63> 1.=A2.0 601>O2* (O 63> ,(-(.2:(

    D.29:# b*> 63>*> O(96* 6( >H(S> 63> D.29:

    H(= =9 3>2:-=9>* 29: 6=6->*#

    /(>-*:9,0 +0C(I9>(/.>D?6 fP =* 63> *>O2 (O

    63> ,(-(.2:( D.29:# b*> =6 O(. 2-6>.926>

    3>2:-=9>*L *?D3>2:=9)*L D(:0 62=-

    .>: D0 63> 601> :>*=)9>. 26 9( D?6 fP =* 2 *0*6>A O(96 =9: (9 f2.26=9) *0*6>A*#

    W6 =* :>*=)9>: O(. 63> K>D 29: =* 2 *629:2.: O(96 =9 N(()-> G.=H> *(O6K2.>#

    IN THIS SECTION: LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    Typefaces 3.24

    Type Treatments 3.25

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.26C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    E?. *626> =* *09(90A(?* K=63 ?9*?.12**>: 926?.2- D>2?60L O2*(1-> 29: ).(?9:TD.>2S=9) =99(H26=(9#

    W6 =* =A1(.6296 6326 K> (9-0 ?*> 3=)3TQ?2-=60 13(6().2130 6( 1(.6.20 (?. ).>26 *626>#

    ^G92=+0 8'(>U2=4+%

    2* *?DR>.#

    (*4=*?/01=>:* 6( D> -=9*>: O.(A 63> 13(6().213>. (. 63> *6(9 13(6( K=-- D> ?*>:#

    Photography

    IN THIS SECTION: LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

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    3.27C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    8-2-,9:- P=*4'=C[>0 M(.:*e ,(AA?9=60L ,(--2D(.26=(9L ,=H=< 5.=:>L P>.H=

    /3> .=)36 13(6().2130 63> S=9:.>: *1=.=6

    (O ,(-(.2:29* 29: (?. 926?.># ,(9*=:>.

    =A2)>.0 (O ,(-(.2:(X* 1->96=O?- 9*L O((:

    *6(.26=(9 29: *>.H= 1.(R>.9A>96#

    #>-*-3=> JCC-,+G*=+0[>0 M(.:*e 8?*=9>**L W9:?*6.0L YH>-(1A>96

    '((S O(. =A2)>.0 6326 *3(K* 63> =9:?*6.=>* :.=H=9)

    ,(-(.2:(X* >->K2D-> >9>.)0L D=(*9L A=-=62.0

    29: 26=H> R(D*# P3=9> 2 -=)36 (9 ,(-(.2:(X* 63.=H=9)

    D?*=9>** >9H=.(9A>96 63.(?)3 H=*?2-* (O Q?=96>**>96=2-

    ,(-(.2:( *# ,(9*=:>. =93(-: 92A>*

    c>#)# ,((.*L '>H>- & 29: k2=- F>*(.6*d 2* K>-- 2* A(.>

    9= * c>#)# `>K 8>-)=?AL ,.(#d

    )*:(C(*:(*+ /C=,=+

    [>0 M(.:*e 5=(9>>.L F>*=-=>9L W9:>1>9:>9

    ,(-(.2:29* 2.> >96.>1.>9>?.* 29: 2.6=*6* 2* A?

    2.>

    63> :=H>.*=60 29: =9:>1>9:>9 (O (?. 1>(1-># M> 2.> 63>

    -(9> . *?AA=6=9) '(9)X* 5>2SL 63> ).2:?26> -2?9

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    3.28C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    @-L(,(: M0 N9+G,([>0 M(.:*e '29:*L `26?.>L E?6:((. ; 926?.> 63.(?)3 H=*?2--0 *6?99=9)

    13(6().2130 (O = F( f2.((9 8>--* 2* K>-- 2* ->**>.TS9(K9_

    D?6 9( ->** *1>

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    3.29C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    8-2-,9:- X94+(, 7,9*:/3> *6.>9)63 (O 63> ,(-(.2:( D.29: -=>* K=63=9 63> >Q?=60 (O 63> A2*6>.

    D.29: -()(# E?. A2.S>6=9) >OO(.6* K=-- O(

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    3.30C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Department of Personnel& Administration

    1.375

    .

    Museo Slab 70027/29 t-10

    Rule = 1.3 pt.

    . .

    .

    4

    .

    P>->: 2)>9* K=63=9 63> ,(-(.2:( P626> N(H>.9A>96 32H> 2 ?9=Q?> *3=>-:# /3> *3=>-:* K>.> :>H>-(1>: 6( )=H> 63>

    )(H>.9A>96 2 *=H> 211>2.29 2* 2 K3(->L K3=-> 3=)3-=)36=9) 63> =9:=H=:?2-=60 (O >212.6A>96# /3> .> 2.> *>H>.2- :>12.6A>96* 6326 2.> 1>.A=66>: 6( ?*=9) =9:>1>9:>96 -()(*L K3=

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    3.31C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    =9 2 -( :>12.6A>96 *3=>-:# /3> 63=.: 29: O(?.63 >^2A1->* :( 9(6 ?*> 2 *3=>-: 29: ?*>: 6( )=H>

    211-= 2)>9 601>*>6 (9 (9> (. 6K( -=9>*L 2* *3(K9#

    Type Treatment for Division Names

    E=S=4=-* *93(-* +L- 2=*(4

    E=S=4=-* *93(-* -*( 2=*(

    E=S=4=-* *93(-* -*( 2=*(L=+'-G+ 4'=(2:

    E=S=4=-* *93(-* -*( 2=*( 9*:E(C9,+3(*+ *93(

    -* +L- 2=*(4L=+'-G+ 4'=(2:

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

    Agencies 3.30

    Divisions 3.31

    Projects 3.33

    Programs 3.35

    Agencies with Consumer Brands 3.37

    Division of

    Human Resources

    Department of Personnel & Administration

    Division of Human Resources

    Department of Personnel & Administration

    Division of Human Resources

    Division of Human Resources

    Department of Personnel

    & Administration

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    3.32C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Division Names Typesetting Guidelines

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

    Agencies 3.30

    Divisions 3.31

    Projects 3.33

    Programs 3.35

    Agencies with Consumer Brands 3.37

    Division ofHuman Resources

    Division of Human Resources

    Department of Personnel & Administration

    Department of Personnel & Administration

    Division of Human Resources

    Department of Personnel& Administration

    Division of Human Resources y

    1.375

    1.375

    1.375

    1.375

    Museo Slab 700

    27/29 t-10

    Museo 30021/24 t-10

    Museo 300

    21/24 t-10

    Rule = 1.3 pt.

    Rule = 1.3 pt.

    Museo Slab 70027pt. t-10

    4

    4

    Museo 30021/24 t-10

    Museo Slab 70027pt. t-10

    4

    4

    !"#$"%

    When centering,

    measure from descendereven if descender is

    not present.

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    3.33C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    2 6( *1>-- (?6 63> 6=6-> (O 63> 1.(R>:#

    Type Treatment for Project Titles

    SEAPState Employee Assistance Program

    SEAPDepartment of Personnel & Administration

    State Employee Assistance Program

    W>,-*03 L=+'4C(22(: -G+ C,-_(>+ +=+2(

    W>,-*03 L=+':=S=4=-* *93(

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    3.34C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Project Titles Typesetting Guidelines

    SEAPState Employee Assistance Program

    State Employee Assistance Program

    Museo Slab 700

    25 pt t-10

    Museo 300

    21 pt t-10

    Museo Slab 700

    138 pt t-10(custom kern

    where necessary)

    1.375

    4

    1.375

    2

    Rule = 1.3 pt.

    Rule = 1.3 pt.

    y

    !"#$"%

    When centering,

    measure from descendereven if descender isnot present.

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

    Agencies 3.30

    Divisions 3.31

    Projects 3.33

    Programs 3.35

    Agencies with Consumer Brands 3.37

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    3.35C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    P626> 1.().2A* ?*> 63> ,(-(.2:(

    601> 6.>26A>96 =9 2 -( ,(-(.2:( '()(# /( A2=962=9

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    3.36C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    State Programs Typesetting Guidelines

    Museo Slab 700

    25 pt t-10

    4

    1.375

    1.375

    1.375

    4

    Child Health Plan Plus

    !"#$"%

    Rule = 1.3 pt.

    Rule = 1.3 pt.

    Rule = 1.3 pt.

    y!"#$"%

    When centering,

    measure from descender

    even if descender is

    not present.

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

    Agencies 3.30

    Divisions 3.31

    Projects 3.33

    Programs 3.35

    Agencies with Consumer Brands 3.37

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    3.37C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' $)*""+ $)" ","-"'$!

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    *626> )(H>.9A>96 29: 63> 2)>9*> 2)>9* 6( ?*> 63> ,(-(.2:( -()( =9 63>=. ).=60 (O >2 P626> '()( *3(?-: 2-K20* 211>2. (9 63> *2A> 12)> 2* 63> 12=.>: -()(

    29: *3(?-: D> 9( -2.)>. 6329 63> *=\> (O 63> 12=.>: -()(#

    /G??(4+(: 2-?- +,(9+3(*+

    State Agencies With ConsumerFacing Brands

    Division of Lottery

    W22-L(:

    IN THIS SECTION:LOGOS 3.5

    COLOR 3.15

    TYPOGRAPHY 3.24

    PHOTOGRAPHY 3.26

    BRAND ARCHITECTURE 3.29

    Agencies 3.30

    Divisions 3.31

    Projects 3.33

    Programs 3.35

    Agencies with Consumer Brands 3.37

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    /(>+=-* Q-G,

    B Y C O L O R A D O

    L I C E N S I N G

    P R O G R A M

    ! " #

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    4.1C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' )&*+, $-" ./0 #&1&+23&4 1%#"'!%'5 6+&5+27

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    By Colorado Licensing Program

    If you live in Colorado and do business here, you know that it

    is an inspiring place where companies find opportunity, growth

    and productive employees. The By Colorado royalty-free licensing

    program is designed to allow Colorado organizations to show theirpride for the state as well as leverage the equity of the Colorado brand.

    This program helps Colorado companies convey an authentic

    endorsement from the state, building trust among customers and

    partners. This translates into growth for participating companies

    as well as a positive statewide economic impact. In fact, 92% of

    state residents said they would buy more Colorado products if

    they were identified as being from Colorado.1

    1

    Colorado Proud Tracking Survey, September, 2013

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    4.2C O L O R A D O B R A N D G U I D E L I N E S

    !"#$%&' )&*+, $-" ./0 #&1&+23&4 1%#"'!%'5 6+&5+27

    Go to www.BrandColorado.gov for additional information and to download electronic art files.

    Licensing Program Elements

    8-2-,9:- 8-3C9*0J(. -(**>* 29: (.)29=\26=(9* 1.(H=:=9) )((:* (. *>.H=* K=63

    )+`4 JG, N9+G,(J(. 2 >6* 63> .=2 (O 26 ->2*6

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    4.3C O L O R A D O B R A N D G U I D E L I N E S

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    4.4C O L O R A D O B R A N D G U I D E L I N E S

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    4.5C O L O R A D O B R A N D G U I D E L I N E S

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    4.6C O L O R A D O B R A N D G U I D E L I N E S

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    4.7C O L O R A D O B R A N D G U I D E L I N E S

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    4.9C O L O R A D O B R A N D G U I D E L I N E S

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    5.1C O L O R A D O B R A N D G U I D E L I N E S

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    5.2C O L O R A D O B R A N D G U I D E L I N E S

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    5.3C O L O R A D O B R A N D G U I D E L I N E S

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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    Office of Economic Development

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    O E D I T

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    Go to www.BrandColorado.gov for additional information and to download electronic art files.

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