color. purposes of color attention mood attention color is rarely helpful to convey information...
TRANSCRIPT
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COLOR
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PURPOSES OF COLOR
• Attention
• Mood
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ATTENTION
• Color is rarely helpful to convey information
• Color can draw attention (Flowers and bees)
• Careful demands on attention• Guide not force
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ATTENTION
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MOOD AND SETTING
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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MOOD
• Emotion• Happy, Intense,
Excited, Love
• Age• Baby, Child, Youth,
Adult
• Energy• High, Low
• Gender• Male, Female
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DESIGNING A MOOD
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DESIGNING A MOOD
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DESIGNING A MOOD
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SETTING MOOD NEUTRAL ---- DESIGNING
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SETTING MOOD NEUTRAL ---- LESS INTENSE
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SETTING MOOD BIASED
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BASIC COLOR SCHEMES
• Key Color• Control Saturation
• Tints and Shades
• Accent Color
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Hue
Saturation
Value
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Hue
Saturation Lightness
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HUMAN VISION PRINCIPLES
• Information • Contrast in Value
• Do not depend on only one set of cones
• Peripheral vision• Gray and Blurred
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Why is this so much easier?
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SIMPLE COLOR SCHEME
• Pick a key color
• Add black and white
• Add a tint and a shade
• Pick a contrast color
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PICK A KEY COLOR
Key
White
Black
Tint
Shade
Accent
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PICK A TINT (MIX WITH WHITE)
Key
White
Black
Tint
Shade
Accent
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PICK A SHADE (MIX WITH BLACK)
Key
White
Black
Tint
Shade
Accent
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PICK AN ACCENT (CHANGE HUE)
Key
White
Black
Tint
Shade
Accent
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PICK AN ACCENT (CHANGE HUE)
Key
White
Black
Tint
Shade
Accent
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POWERPOINT EXERCISE
Key
White
Black
Tint
Shade
Accent
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Button Text
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KULER.ADOBE.COM
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TEXTURE
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TEXTURE
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TEXTURE
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TEXTURE
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TEXTURE
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TEXTURE
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GRADIENTS
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GRADIENTS
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GRADIENTS
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TRANSPARENT GLOWS
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OVERVIEW
• Use of color• Attention
• Mood
• Mood• Pick relevant images, blur them, select colors
• Try your choices out for people’s response
• Setting• Black, White, Color
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OVERVIEW
• Hue, Saturation, Value• Information contrast in the Value range
• Lower saturation for more pleasing colors
• 6 Color Scheme• Key color, white, black, tint, shade, accent
• Kuler.adobe.com
• Texture
• Gradient
• Glow