collier county tourism research
DESCRIPTION
Collier County Tourism Research. 2005 Economic Impact. Presented to: The Collier County Board of County Commissioners. By: Research Data Services, Inc. January 30, 2006. Visitor Origins 2005 Visitors. Northeast. Opportunity Markets (Exploratory). Midwest. WA. ME. MT. ND. VT. NH. - PowerPoint PPT PresentationTRANSCRIPT
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Collier CountyCollier CountyTourism ResearchTourism Research
Presented to:Presented to:The Collier County Board of County CommissionersThe Collier County Board of County Commissioners
By:By:Research Data Services, Inc.Research Data Services, Inc.
January 30, 2006January 30, 2006
2005 Economic Impact2005 Economic Impact
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Visitor OriginsVisitor Origins 2005 Visitors2005 Visitors
First First QuarterQuarter
Second Second QuarterQuarter
Third Third QuarterQuarter
Fourth Fourth QuarterQuarter
20042004 20052005 20042004 20052005 20042004 20052005 20042004 20052005
FLFL 24.2%24.2% 24.0%24.0% 41.0%41.0% 43.5%43.5% 54.9%54.9% 51.1%51.1% 41.7%41.7% 42.1%42.1%
SESE 8.08.0 7.47.4 8.08.0 7.97.9 8.18.1 7.77.7 8.08.0 8.78.7
NENE 28.028.0 27.127.1 16.016.0 14.414.4 8.58.5 9.69.6 14.714.7 14.214.2
MWMW 23.923.9 24.424.4 18.218.2 17.217.2 10.010.0 11.011.0 16.116.1 15.215.2
CNCNDD
3.53.5 3.33.3 1.91.9 2.12.1 0.80.8 1.01.0 2.12.1 2.42.4
EUREUR 7.97.9 10.310.3 10.610.6 10.910.9 9.79.7 11.911.9 11.611.6 11.811.8
OPPOPP 4.54.5 3.53.5 4.34.3 4.04.0 8.08.0 7.77.7 5.85.8 5.65.6
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United State RegionsUnited State RegionsUnited State RegionsUnited State Regions
WA
OR
CA
NV
ID
UT
AZ
MT
WY
CO
TX
OK
KS
NE
ND
SD
AK
HI
FL
AR
MN
IA
MO
IL
WIMI
IN
OH
ME
VTNH
MANY
PA DEMD
NJ
VAWV
KY
TN
LA
MS ALGA
SC
NC
NM
Midwest
Northeast
Southeast
Florida
OpportunityMarkets(Exploratory)
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Occupancy Occupancy 2005 Annual2005 Annual
Survey Base:Survey Base: Estimated 8,607 roomsEstimated 8,607 rooms
20042004 20052005 Pt.Pt.
Jan. Jan. 70.2% 73.1% +2.9+2.9Feb.Feb. 92.2 91.1 -1.1-1.1Mar.Mar. 92.0 92.6 +0.6+0.6Apr.Apr. 83.5 80.7 -2.8-2.8MayMay 75.7 73.8 -1.9-1.9Jun.Jun. 65.0 65.8 +0.8+0.8Jul.Jul. 63.3 64.0 +0.7+0.7Aug.Aug. 70.5 48.8 -21.7-21.7Sep.Sep. 54.3 45.0 -9.3-9.3Oct.Oct. 62.5 48.6 -13.9-13.9Nov.Nov. 68.9 67.6 -1.3-1.3Dec.Dec. 67.0 65.3 -1.7-1.7
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Average Daily Room Average Daily Room RateRate
2005 Annual2005 Annual
Survey Base: Estimated 8,607 Estimated 8,607 roomsrooms
20042004 20052005 %%
Jan. Jan. $152.4 $164.5 +7.9+7.9Feb.Feb. 210.6 213.9 +1.6+1.6Mar.Mar. 217.6 240.4 +10.5+10.5Apr.Apr. 188.7 191.9 +1.7+1.7MayMay 147.4 152.3 +3.3+3.3Jun.Jun. 109.8 121.5 +10.7+10.7Jul.Jul. 103.2 107.9 +4.6+4.6Aug.Aug. 105.1 96.0 -8.7-8.7Sep.Sep. 90.9 94.8 +4.3+4.3Oct.Oct. 98.8 108.8 +10.1+10.1Nov.Nov. 108.9 117.5 +7.9+7.9Dec.Dec. 147.6 151.8 +2.8+2.8
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Number of VisitorsNumber of Visitors 2005 Estimates2005 Estimates
20052005 % %
Quarter 1Quarter 1 524,998 524,998 +3.2+3.2
Quarter 2Quarter 2 337,806 337,806 +1.8+1.8
Quarter 3Quarter 3 242,581242,581 -9.1-9.1
Quarter 4Quarter 4 310,390310,390 -8.8-8.8
AnnualAnnual1,415,7751,415,775 -2.2-2.2
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20052005 % %
ExpendituresExpenditures 2005 Estimates2005 Estimates
Quarter 1Quarter 1 $280,778,883 $280,778,883 +12.4+12.4
Quarter 2Quarter 2 195,490,545 195,490,545 +5.4+5.4
Quarter 3Quarter 3 92,163,415 92,163,415 -6.6-6.6
Quarter 4Quarter 4 144,935,745 144,935,745 -1.6-1.6
AnnualAnnual $713,368,588$713,368,588 +4.7+4.7
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20042004 20052005
Quarter 1Quarter 1 $372,442,550 $372,442,550 $418,641,315 $418,641,315
Quarter 2Quarter 2 276,538,214 276,538,214 291,476,403 291,476,403
Quarter 3Quarter 3 147,180,786 147,180,786 137,415,652 137,415,652
Quarter 4Quarter 4 219,564,167 219,564,167 216,099,196216,099,196
AnnualAnnual$1,015,725,717 $1,015,725,717 $1,063,632,566$1,063,632,566
Impacts of TourismImpacts of Tourism2005 Estimates2005 Estimates
Direct & Induced Direct & Induced
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Purpose of TripPurpose of Trip (%) (%)2005 Visitors2005 Visitors
FirstFirstQuarterQuarter
SecondSecond QuarterQuarter
ThirdThird QuarterQuarter
FourthFourth QuarterQuarter
‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505 ‘‘0404 ‘‘0505
LeisureLeisure 76.076.0 71.771.7 71.371.3 70.470.4 68.568.5 69.769.7 66.366.3 65.965.9
BusinesBusines
ss15.615.6 18.518.5 20.820.8 20.520.5 24.024.0 23.723.7 22.022.0 25.125.1
MeetingMeeting
ss8.48.4 9.89.8 7.97.9 9.19.1 7.57.5 6.66.6 11.711.7 9.09.0
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43.750.9 54.4 56.2
41.8 34.0 29.2
14.615.215.114.5
30.4
0
10
20
30
40
50
60
70
80
90
100
Out-of-State Floridian Canadian European
Worse Same Better
%
Management BarometerManagement BarometerReservation Outlook for First Quarter 2006
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53.7 57.8
35.2 35.5
11.16.70
102030405060708090
100
Leisure Business
Less Same More
%
Management BarometerManagement BarometerExpectations for First Quarter 2006Expectations for First Quarter 2006
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