collegeguide marketing plan final
TRANSCRIPT
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COLLEGEGUIDE
MARKETING PLAN FOR
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PART ONE
EXECUTIVE SUMMARY
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• CollegeGuide is a one of its kind app which helps college students find right the college for themselves.
• Guidance from mentors who have been in the shoes that young college students want to be in will help them find the right college for themselves.
• CollegeGuide will act as a platform for all admission counselling issues.
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PART TWO
SITUATION ANALYSIS
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COMPANY OVERVIEW
2.1
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• CollegeGuide has a legacy in providing councelling regarding college selection and guidance.
• Its premium product which helps students get specific guidance according to their needs and interests has been a hit among students.
• CollegeGuide has uniquely positioned itself among the competitors and hence created its distinct identity.
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MARKET OVERVIEW
2.2
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• The Education Counseling Market has grown over the years in India,People are getting more aware about selecting an appropriate career for themselves.
• This is an opportunity for CollegeGuide to capture a major share in this increasing counseling market.
• Also there also is a threat due to the increasing competition in the sector.
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TARGET CUSTOMERS
2.3
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CollegeGuide is mainly targeting students of Class 12 and students applying for post graduate programs who want to seek guidance regarding college selection
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PART THREE
GOALS
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• CollegeGuide aims at being the dominant player in the education counseling industry.
• Over the next 5 years it plans to guide close to half a million students across India.
• As in terms of monetary investments, CollegeGuide plans to breakeven in a timespan of three years and then turn profitable.
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PART FOUR
STRATEGY
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TARGET MARKET
4.1
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Customers:• They would be students trying to
seek admissions to appropriate colleges as per their capabilities and preferences.
• Students across India sitting for various entrance exams would be the initial primary focus.
Collaborators:• Coaching classes or schools whose
students need mentoring regarding the colleges to select for future admissions are the major potential collaborators.
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Company:• A wide array of mentors from majors
colleges across India would form the backbone of the guidance committee at CollegeGuide.
Competitors:• Counseling groups across various
social media platforms act as the biggest competitors.
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VALUE PROPOSITION
4.2
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Customer Value:• Customers which are majorly
students will get guidance that could help them build their career and hence this service would be of great value to them.
Collaborator Value:• It would benefit them as they could
project this as an additional offering from an affiliate thus helping them give a well rounded service to the students.
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Company Value:• CollegeGuide looks at the product as
an offering that could help students choose right colleges that could help build their career.
• This is the way in which it positions itself among the customers and the company stakeholders.
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PART FIVE
TACTICS
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PRODUCT
5.1
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• The product developed by CollegeGuide is a freemuim type product .
• The free version has basic guidance and opinions and information about various career options and various colleges.
• The premium version provides detailed and students specific guidance from our expert guidance panel.
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SERVICE
5.2
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• The services offered vary depending on the type of package that the student has opted for.
• It consists of service packages for different stream that student would opt.
• Each package has been customized as per the needs of the particular student.
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BRAND
5.3
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• CollegeGuide is perceived as a reliable brand on which students can rely and take their inputs to make important educational decisions.
• It is looked as a brand which has a trustworthiness among the students and their parents as well.
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PRICE
5.4
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• CollegeGuide’s packages vary in costs as they have different services offered to students.
• They range from free products to packages which cost from $20 to $500 and some even more.
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INCENTIVES
5.5
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• CollegeGuide provides reduced cost packages to students from schools or coaching classes which are affiliated with it.
• There are also some aids which are be provided to students who have low family income based on their school marks.
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COMMUNICATION &
DISTRIBUDTION
5.6 & 5.7
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• The products and services of CollegeGuide will be communicated with students through a lot of mediums.
• Collaborators will play an important role in this, also social media platforms and the app and website of CollegeGuide will instrumental in distribution of offerings to students.
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PART SIX
IMPLEMENTATION
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INFRASTRUCTURE
6.1
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• CollegeGuide’s app will be the main source of interface between the students and mentors.
• If needed CollegeGuide can also provide face to face interaction of students with experts.
• Also collaborators will play a big part in building up a good interface.
• This will be the main basis and the organizational structure of CollegeGuide’s offerings.
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PROCESSES &
SCHEDULE
6.2 & 6.3
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• The interaction between students and experts will be completely private and known only to them.
• CollegeGuide will not have access to the guidance provided by experts.
• Also the any query by the student will meet with its response within 24 hours of it being posted by the student.
• In cases of emergency a separate portal is made which will be addressed within 2 hrs but will have limited use for students.
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THANK YOU!