Food Service And Retail Marketing Projects and Campaign Examples

Stacey Inglis-Baron – Director of Marketing (302) 562-1701 s_inglisbaron@yahoo.com

College & University Marketing Review

Pre-NACUFS Print Ad

NACUFS member, have presence at National show and 6-regional shows.

Email Blast to NACUFS Postcard mailed to Campus C-Stores

Bulk mailer and brochure in one. Mailed to NACUFS members and handed out at shows and campus calls.

Other “What’s New” pieces include one targeted to Schools K-12, Restaurant/Bars, Retail Consumers and Country Home Bakers

K-12 School Promotions/Marketing Projects

Halloween Promotion 40% increase over 2005 promo 31 Participating states

Yu Gi Uh Sweepstakes31 Participating states(not done previous year)

Reading Week - 5 years of continuous growth

School Promotions

Winter Wonderland Promotion 12.8 % increase in participants

Summer Feeding 21 states participated

School Promotions

Poster

POS Handout

Lit Sheet

K-12 Mega Man Sweepstakes

POSPOS

Appearance at SNA

On-line Sign-up

Retail Mega Man Coupons In Minute Maid Juice Bar Retail Boxes

Mega Man Winner

K-12 Mega Man Sweepstakes cont’d

Tied in retail division with in-pack coupons and retail coupons in Mega Man game packages.

A Total of 20 manufacturers participate in Cool School

JJSF finishes 3rd among the top redeemed manufacturers

1929 part. districts* 1749 part. districts* 1719 part. districts*

*out of 2980 school districts

A la Carte Literature Sheet

Targets New Nutritional Requirements

School Specific Specific Print Ads

School-K-12 Email Blasts

Halloween Promotion Summer Feeding Promotion Sammy Shape Up Promotion