collective creativity in design

MARCH 24 & 25 2011 POIESIS & INNOVACIÓN MAKETOOLS

Collective creativity in design

LIZ SANDERS


climate changeglobal recessiondemographic shiftschronic diseaseresource depletionlack of safe waterterrorism

Challenges in the world


from individual to collectivefrom studio/lab to out in the worldfrom object to purposefrom application to implication (A. Dunne)

Changes in design


Changes in design


Fuzzy front end Gap Traditional design development process

Where is co-creation happening?


Today we can see:Co-creation inside companies and organizationsCo-creation between companies and their business

partnersCo-creation between companies and the people

they serve Co-creation within communities

Who is involved in co-creation?


Three principles for co-creation• All people are creative.• All people have dreams.• People will fill in and project their dreams

and fears onto ambiguous stimuli.

Exploring experience in the front end


future

past

the moment



memorie

s

dreams

nightma

res

fears

future

past

the moment



TELLING

MAKING ENACTING


2D collages

3D spaces

3D mockups

Low tech prototypes

2D maps

TELLING

MAKING ENACTING


2D collages

3D spaces

3D mockups

Low tech prototypes

2D maps

3D spaces full size

Design games

provotypesprops

TELLING

MAKING ENACTING


Scenario making

Role playing

2D collages

Bodystorming

3D spaces

3D mockups

Low tech prototypes

2D maps

Improv

Skits and acting out

Participatory envisioning

3D spaces full size

Design games

provotypesprops

TELLING

MAKING ENACTING


The picture is from Herlev on a cold day full of enthusiasm from participating citizens, a retail shop, the caretaker, the municipality, and designers from 1508, 3PART and DKDS. See the video of the enacted future scenario at www.1.affaldshistorier.dk!



Westerlund, B. (2009) Design Space Exploration: Co-operative Creation of Proposals for Desired Interactions with Future Artefacts. Ph.D. Thesis, Human-Computer Interaction, Stockholm: KTH.



Stories

Movies

Experience timelines

Scenario making

Voting dots Cards

Role playing

Diaries and logs

2D collages

Bodystorming

Design probes

Paper spaces

3D spaces

3D mockups

Low tech prototypes

2D maps

Improv

Skits and acting out

Participatory envisioning

3D spaces full size

Design games

provotypesprops

TELLING

MAKING ENACTING


Innovation through co-creation

MAKING

TELLING

ENACTING


Thank you