collaborative writing with blogs
Post on 21-Oct-2014
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DESCRIPTION
Collaborative Writing with BlogsTRANSCRIPT
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Titel tekst
Beschrijving slide
Blogging?
STC – 20/11/2007
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What’s a blog?
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• chronological
• reactions
• links
• RSS
Blog = website
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• personal voice
• conversation
• accountability
Characteristics
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• consumer generated media
• prosumers
• word of mouth
Influence
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Corporate blogging?
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• listen
• advertise
• PR
• internally
• blog-marketing
To do:
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• technorati.com
• blogpulse.com
• bloglines.com
• icerocket.com
• blogsearch.google.com
Listen
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• Google Adwords
• blogads.nl
• adhese.com
• doubleclick.net
• blogads.com
Advertise
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• project blog
• knowledge extraction
• knowledge spreading
Internally
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ROI
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• time
• strategy
• political
• follow up
Invest
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• tought leadership
• network
• R&D
• contact with customers
• search engines!
Return
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Tools
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• blogger.com
• wordpress.org
• typepad.com
• seniorennet.be
• unizo.be
• skynet.be
• telenet.be
Software
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http://www.netlash.com/log/bedrijfsblog
Read more
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Bart De Waele
www.netlash.comwww.ondernemeringent.be
(Slides 6-7 : Upstream)