Collaborative consumption in the changing labour market

Future Hipsters

Where does this story start?

Let me introduce this guy…

The “Model T” (1908)

The first mass manufactured car

“No man making a good salary will be unable to own one”

“Evolution of Consumption”Ownership Accumulation Substitution

Access todayEconomic Technology Social

We’re moving from a world where we’re organised around ownership to one organised around access to assets

Collaborative consumption“A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”

Idling Capacity + Critical Mass + High Costs

Where is the change?

Transportation Product & Apparel Hospitality Leisure

Generation Comparison. Need for new platforms.Generation Comparison – how the different generations approach their professional life.

Source: HARRIER HUMAN CAPITAL, 2013

Millenials

Shifting Collaborative Values

Collaboration Empowerment Openness

Humanness New Currency Trust between strangers

Where is the change?

Finance Labour Education & Skill Hubs

Finance: Crowd Funding

Labour: Task Economy

Aussies could be making$700m extra income• 9 out of 10 of workers want

to earn extra income in their spare time

• While 35% of Australians work full-time, over 90% want flexibility not 9 to 5

Education: Coursera

100 UNIVERSITIES IN 19 CITIES

THE LARGEST MOOC IN THE WORLD

5.5MILLION STUDENTSNEW LEARNING HUBS

Consumer Proposition

DATA

Task Casual Part-time Full-time Entrepreneurs

Helping you monetise your time

Trade PropositionHelping you grow your business by connecting you with targeted audiences.

Digital Head Hunter Media Suite

Change of business strategy to new growth areas Consumer Proposition to Trade Deliverables

C1 Employer Branding

THE THREAT COMES FROM THE PEOPLECompanies must evolve their business models to avoid becoming disintermediated by customers who connect with each other

This is not a passing trend, this is a work revolution

Thank you