collaborating for growth smartees webinar

@BERTVDCASTEELE @DRIES_VERHAEGHE #insites


Challengesof companies willing to

GROW

Solutionsfor companies willing to

GROW

#1. We are one

but not the

same


#2. Living in the

fast lane


#3. I’ve got the

power


#4. Me, myself

and I


#5. Blurred lines


#6. The fall of the

mighty


#7. Another brick

in the wall


60/40


60/40


<15

60/40

<15

70%


60/40

<15

45%

70%


Limits of the 20th century models


“Doing the same thing over and over again

and expecting different results is stupidity”


SPEED UP YOUR

INTERNAL CLOCK

#1


Looq

iPow

DigiPower

Okeyn

CamKix

Jökul

Savfy

iProtect

Rollei

Selfie stick

Look ridiculous

Shoot great


Hig

h

Lo

w

Direct Indirect

Level

in t

he o

rgan

izati

on

Relationship with consumers

EXECUTIVES MANAGEMENT

FRONTLINE STAFF


Organization-wide:Everyone needsTo be involved


120 urban parents

7 cities

3 weeks

2900 postsUrban Parents

Consulting Board


Impact:Repositioning the brand

New productinnovations

Prioritize product ideas

Guide internal discussions


The story of the

longboardstroller


LEARN FROM THE

EDGES

#2


BRAND BEATS

PRODUCT

#3


EMBRACE

WE

#4


CHERISH

DIVERSITY

#5


PEER 2 PEER

CONNECTIONS

#6


GLOCALisation

#7



Sleep Well

Community

wEEK CONNECTION

SLEEPING HABITS

HEALTH AND WELL-BEING IN CHINA

SLEEPING PROBLEMS

REVIEW SOLUTIONS

PHILIPS BRAND AND SOLUTIONS

Identifying Sleeping problems

In China

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vKI8Y76uBdg6tM&tbnid=MP48_-HnlyZ7wM:&ved=0CAUQjRw&url=http://www.telefoonaccushop.nl/categories/Philips-accu/&ei=dKWDUfLqBIiw0AWQiYCYBA&bvm=bv.45960087,d.d2k&psig=AFQjCNHeQndAJFC5IE5wkjJqjjKQDBifPQ&ust=1367668450591277

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vKI8Y76uBdg6tM&tbnid=MP48_-HnlyZ7wM:&ved=0CAUQjRw&url=http://www.telefoonaccushop.nl/categories/Philips-accu/&ei=dKWDUfLqBIiw0AWQiYCYBA&bvm=bv.45960087,d.d2k&psig=AFQjCNHeQndAJFC5IE5wkjJqjjKQDBifPQ&ust=1367668450591277


TechniqueConsumers as culture

experts

http://www.colourbox.com/image/box-with-antique-chinese-relaxation-balls-isolated-on-white-image-2085771

http://www.colourbox.com/image/box-with-antique-chinese-relaxation-balls-isolated-on-white-image-2085771

#1. Speed up

your

internal

clock #2. Learn

from the

edges

#3. Brand

beats

product

#4. Embrace

we

#5. Cherish

diversity

#6. Peer to

peer

#7.Glocal-

isation


#8?


Bert Vandecasteele

[email protected]

+32 9 269 14 00

Dries Verhaeghe

[email protected]

+32 9 269 14 28


collaborating for growth smartees webinar

Documents

internal clock

century models

insitesbrand beats product

postsurban parents

problemsin china

insitesthe story

insitescherish diversity

culture experts