colin sweeney wsi digital marketing
TRANSCRIPT
Online Credibility
• Search engine positioning• PPC, Adaptive SEO, Content marketing
• Outstanding graphic design for websiteand other Online properties
• Social media profiles• Facebook, LinkedIn, Pinterest• YouTube, Twitter, Instagram
• Local Search
Lead generation
• Search engine marketing• Adaptive SEO, SMO, Content marketing
(Articles, News, Case studies, applications,Blogs)
• Email marketing• Paid Search
• PPC• Social Advertising• Display Advertising• Remarketing
Customer/Prospect communication
• Blog• Social Media• Online Reviews• Email marketing• Webinars• Whitepapers• News Releases
Analytics / Measurement
• Traffic Volume and Sources - Searchengines, Keywords, Social media etc.
• Online goal conversion and businessmetrics
• Visitor BehaviourTracking
• Key PerformanceMetrics (KPM)
• ROI
Some examples• Over 750 relevant keyword listings on the first two pages of the
search engines• 300+ relevant keyword listings on the first two pages of the
search engines• Traffic increased from 17,000 per month to 112,000 per month• Search engine traffic increased from less than 200 per month to
4000 per month• Lead generation searches up from 850 per month to 18,000 per
month• Monthly quote requests up from 30 to over 1100• Overall requests up from <200 to >1,000• Significant order example: $700k plus $400+ per year military
contract• $140k plus order to Australian company• 75% of business now coming from Internet
1st page listings up by 26x
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Key Metrics – Search Engine Traffic
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Search Engines Google Yahoo MSN/Live/Bing
Growth in Search Engine & ReferralTraffic
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Referral Traffic Search Engine Traffic
Visits from product searches up by 35x
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Quote Requests