“COLDER THAN… CONTEST”

Article: “Coors Light Gets Cold with Consumers”

In this presentation…

-Coors Light Company History-The “Colder Than…” Contest-Examples-Benefits-Utilizing New Media-Controversy-Effectiveness-Resources

Benefits of the“Colder than…” Contest.

Leaves Customers Satisfied!

“Colder Than…” ContestUtilizing New Media

Controversy surrounding “Colder Than…” Contest

“What we’ve told customers is we’re sorry and apologetic if we’ve offended anyone.”

-Adam Moffatt, Marketing Manager of Coors Light

“Colder than…” ContestEffectiveness

Revenue and Sales Increased during June 15 – August 30 2009, the time in which the contest was held.

Revenue June 2008: $79.4 Million

Revenue June 2009: $187.3 Million

136.3 % INCREASE

RESOURCESMartin, Russ. (2009) Coors Light Gets Cold With Consumers. Retrieved September 17, 2009, from Marketing Magazine Website. Website:http://www.marketingmag.ca/english/creative/featuredcampaign/article.jsp?content=20090708_170347_8360

Molson Coors Reports Higher Second Quarter 2009 Income (2009). Retrieved September 22, 2009, from iStock Analyst Website. Website: http://www.istockanalyst.com/article/viewistocknews/articleid/3387772

Fong, Petti. (2009) B.C.’s billboard pokes fun at Toronto. Retrieved September 22, 2009, from The Star. Website: http://www.thestar.com/news/canada/article/682420

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