colalife chain reaction
TRANSCRIPT
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Fact 1:You can buy a Coca-
Cola virtually anywhere in the World. Even in developing countries.
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Fact 2:1 in 5 children in
developing counties die before their 5th birthday.
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4 Children a Minute4,000 a day
That is:
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CONNECT
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COLLABORATE
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Method
How the idea has developed
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Method Contents
How the idea has developed
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Method
Making use of unused space
How the idea has developed
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Method Contents
Making use of un-used space
Locally determined – social products
How the idea has developed
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colalife Mark III aidpod
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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http://www.youtube.com/colalife
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Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
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Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health
Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
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Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health
Local determination of what happens to products at the destination. Options include:• Sale• Given free• Collected by community health worker or local clinic• etc
Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these
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21/4/09 >> Coca-Cola say ‘YES’ to trials
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”
“ Strengthened distribution systems and new delivery strategies
Diarrhoea treatment kits for all new mothers
New communication strategies
Market-based solutions are often the most effective way to deliver key diarrhoea control commodities
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COMMIT
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to be continued . . . .
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thank you
Simon [email protected]
twitter.com/51m0n
colalife.org
PLEASE join the
Facebook group
*AND* invite your
friends
/support
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