coke&wanglaoji sheldons 13th april 2012. coke a famous foreign brand of carbonated beverage
TRANSCRIPT
aims To research the degree of
influence among different factors.
To identify the weakness of Wanglaoji as well as areas for them to improve in the future.
To find the preference of Chinese consumers between the two brand
To determine whether culture background can influence consumers’ behaviors.
Process
Carrie: background and methodology
Sherry: limitation
Elliott: main findings
Ashley: conclusion
Methodology
Sample→47 respondents
Material
Procedure
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Main findings Results
coke Wanglaoji
Does better in the aspect of taste
has an advantage in the function of making body feel cool
Be purchased in most occasions
Be purchased only in some certain occasions such as having a hot pot
Operations Management
R&D
New Taste
Sugar-Free
Related Industries
Production
Food Safety
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Marketing Department
Function
Health
Tradition &New Lifestyle
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Further Research
Focus on the respondents of all occupation and various ages
Compare with other brands of Chinese traditional herbal tea