Coke v. Pepsi CHALLENGE

Conducted by: Nathan Rider, Alyssa Conner, Ryan Hay

Introduction

• This Challenge was created to see which popular brand of cola is actually most liked among middle-aged Americans.

Methods

• 20 Middle Aged adults (10 men and 10 women) were given a blind taste test of both Coke and Pepsi.

• Neither brand was revealed to the subjects

• Coke was marked “A” and Pepsi was marked “B”

• Both brands were served cold in unmarked white bathroom cups.

Questions The following slides showcase the

questions each person was asked after tasting both colas.

The results of said questions are on the following respective pages.

Question 1 • “Which had a better flavor?”

• COKE: 12• PEPSI: 8

Question 2

“Which cola is sweeter?”• Coke: 12• Pepsi: 8

Question 3 “Which cola is more carbonated?”

Coke: 11 Pepsi: 9

Question 4

“Which cola is smoother?”Coke: 8

Pepsi: 12

Question 5 “Which cola do you like better?”

Coke: 12Pepsi: 8

Question 6“Do you normally drink Coke or

Pepsi?”Coke: 12Pepsi: 8

Conclusion • It is clear that the preference

among our test group was coca-cola on almost all parameters tested.

• We can now state, with evidence, that Coke preferred over Pepsi.