coke n pepsi survey
TRANSCRIPT
Q1. Do you drink soft drinks?
Yes ( ) No ( )
Q2. Which Cola brand do you drink?
Coca-Cola ( ) PepsiCo ( ) Others_____________
Q3. How often do you drink?
Daily ( ) weekly ( ) Monthly ( )
Q4. What is your view on Coca-Cola as a brand?
Very Good ( ) Good ( ) Bad ( ) Very Bad ( )
Q5. What is your view on Pepsi as a brand?
Very good ( ) Good ( ) Neither ( ) Bad ( ) Very bad ( )
Q6. What do you associate the brand Coca-Cola with?
Rank according to your own opinion:
5 = Agree totally, 4 = Agree, 3 = Neither, 2 = Agree partially 1 = Do not agree at all
5 4 3 2 1TrendyCoolInnovativeHigh QualityAdvertisement
Q7. What do you associate the brand PepsiCo with?
Rank according to your own opinion:
5 = Agree totally
4 = Agree
3 = Neither
2 = Agree partially
1 = Do not agree at all
5 4 3 2 1TrendyCoolInnovativeHigh QualityAdvertisement
Q8. Rank the following in order to your preference for PepsiCo?
Bad Average Good Very good ExcellentPepsi7UpSliceAquafina
Q9. Rank the following in order to your preference for Coke?
Bad Average Good Very good ExcellentCokeSpriteMaazaKinley
Q10. How do you notice advertisements in the following media? Rank according to your own opinion: 5 = Very much 4 = Much 3 = Neither 2 = Little 1 = Very little
5 4 3 2 1TelevisionInternetMagazineNewspapers
Q11. What do you think about the fact that companies use celebrities in their advertising campaigns?
Very good ( ) Good ( ) Neither ( ) Bad ( ) Very bad ( )
Q12. How does this affect your view of the brand?
Positively ( ) Neutral ( ) Negatively ( )