coke n pepsi survey

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Q1. Do you drink soft drinks? Yes ( ) No ( ) Q2. Which Cola brand do you drink? Coca-Cola ( ) PepsiCo ( ) Others_____________ Q3. How often do you drink? Daily ( ) weekly ( ) Monthly ( ) Q4. What is your view on Coca-Cola as a brand? Very Good ( ) Good ( ) Bad ( ) Very Bad ( ) Q5. What is your view on Pepsi as a brand? Very good ( ) Good ( ) Neither ( ) Bad ( ) Very bad ( ) Q6. What do you associate the brand Coca-Cola with? Rank according to your own opinion: 5 = Agree totally, 4 = Agree, 3 = Neither, 2 = Agree partially 1 = Do not agree at all 5 4 3 2 1 Trendy Cool Innovative High Quality Advertisem ent Q7. What do you associate the brand PepsiCo with? Rank according to your own opinion: 5 = Agree totally 4 = Agree 3 = Neither 2 = Agree partially 1 = Do not agree at all 5 4 3 2 1 Trendy

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Page 1: COke n pepsi survey

Q1. Do you drink soft drinks?

Yes ( ) No ( )

Q2. Which Cola brand do you drink?

Coca-Cola ( ) PepsiCo ( ) Others_____________

Q3. How often do you drink?

Daily ( ) weekly ( ) Monthly ( )

Q4. What is your view on Coca-Cola as a brand?

Very Good ( ) Good ( ) Bad ( ) Very Bad ( )

Q5. What is your view on Pepsi as a brand?

Very good ( ) Good ( ) Neither ( ) Bad ( ) Very bad ( )

Q6. What do you associate the brand Coca-Cola with?

Rank according to your own opinion:

5 = Agree totally, 4 = Agree, 3 = Neither, 2 = Agree partially 1 = Do not agree at all

5 4 3 2 1TrendyCoolInnovativeHigh QualityAdvertisement

Q7. What do you associate the brand PepsiCo with?

Rank according to your own opinion:

5 = Agree totally

4 = Agree

3 = Neither

2 = Agree partially

1 = Do not agree at all

5 4 3 2 1TrendyCoolInnovativeHigh QualityAdvertisement

Page 2: COke n pepsi survey

Q8. Rank the following in order to your preference for PepsiCo?

Bad Average Good Very good ExcellentPepsi7UpSliceAquafina

Q9. Rank the following in order to your preference for Coke?

Bad Average Good Very good ExcellentCokeSpriteMaazaKinley

Q10. How do you notice advertisements in the following media? Rank according to your own opinion: 5 = Very much 4 = Much 3 = Neither 2 = Little 1 = Very little

5 4 3 2 1TelevisionInternetMagazineNewspapers

Q11. What do you think about the fact that companies use celebrities in their advertising campaigns?

Very good ( ) Good ( ) Neither ( ) Bad ( ) Very bad ( )

Q12. How does this affect your view of the brand?

Positively ( ) Neutral ( ) Negatively ( )