AD IDEAS

The Idea:An image of a coke bottle on an A4 poster. The bottle is made up of mini coke bottles that you can rip out and give to friends (bringing people together).

Coke bottle background

Mini Coke bottles

Tear and Share lines

Back of each mini Coke bottle.

2FOR

1

On the back of the mini coke bottles, there is a 2 for 1 voucher to use on a bottle of coca cola! Sharing happiness!!

Our idea for a viral video is to hire Vine Sensation Jerome Jarre. He has millions of followers and in his previous videos many people have gone out and copied his actions. Therefore if we release many videos of his that include/need coke to work, people wanting to copy him will need to buy coke.

Here are some of his popular vines that could have coke incorporated into them…

http://youtu.be/A19qW6U-Rcw

http://youtu.be/5rffEZxC13I

http://youtu.be/7brsM7mgdyQ

The drink could be changed for a coke, he could ask if somebody wants to share a coke, and never wake up alone could turn to never wake up without a coke…

Additional Viral addPay successful youtubers such as…@danisnotonfire to do videos in honour of coke. They have millions of followers all over the world and recently did funny dares challenged by a cereal company and then ate the cereal on their video… We could suggest they go out into the street and try to make friends with as many strangers as possible with a 6 pack of cokes…

At a gloomy bus stop on a gloomy road, 3 people sit with bottles of water. The old lady holds a radio. They all look miserable.

A young man enters. He stands at the bus stop and they all look at him. He pulls out a can of coke. As he opens the cap there is interference on the radio saying that there is a storm coming in. He looks up to see a massive coke can flying through the sky...

The cap on the giant coke can opens and it begins to rain down coke cola. The bus stop is still in the rain but everything the coke touches is in the sunshine and it happier. E.g a white van turns into an ice cream van.

Everybody of all races, genders, ethnicities etc come out of their houses and start dancing in the coke to music.

When the young man looks up again he is back at the bus stop. He gestures towards them, offering them a sip of coke. They all smile...