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MOBILE TOURProgram Proposal // Case Study

Prepared By: Ubiquitous Media

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PROGRAM INDEX

UBIQUITOUS MEDIA• Company Overview pg 3-4• Management Team pg 5-6RESEARCH• Program Description pg 8• Program Objectives pg 9• Management/Deliverables pg 10• Market Selection pg 11• Program In-Market Promo pg 12

PROGRAM TOUREast Coast• Chicago, IL pg 15• New York, NY pg 16• Philadelphia, PA pg 17• Washington, DC pg 18• Atlanta, GA pg 19• Miami, FL pg 20

West Coast• Seattle, WA pg 23• Sacramento, CA pg 24• San Francisco, CA pg 25• Los Angeles, CA pg 26• San Diego, CA pg 27• Dallas, TX pg 28

CASE STUDIES pg 29-31PROGRAM BUDGET pg 32

ADDENDUM: pg 33

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Ubiquitous Media

Company Overview

• As one of the many Non-Traditional Media firms our capabilities and expertise enable us tostand out amongst competitors. Our accessibility and local vendor relations allow us to caterto the client and on occasion, accomplish the impossible. UBI has a strong local venuecontacts and we are highly knowledgeable on city permits and restrictions in each market.UBI has the opportunity to provide strategic placement and to suggest relevant venues forthe tour going beyond obvious commuter or high traffic locations.

• UBI’s Creative team provides a broad background in design & production. Our dedicated staffdrive our success though efficiency and creative tactics in all target markets. We havededicated brand ambassadors in each market, dedicated to creating a true experience for ourclients. Excellence in Execution. We will incorporate on-site staffing solutions and branding.

• UBI’s distinguished Senior Management staff and extensive knowledge in the field allow us toprovide our clients a true “experiential” program from concept through execution.

• Above all, Ubiquitous Media provides a quality experience to the consumer and a security toour clients with the knowledge of being in the capable hands of our seasoned professionals.

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Company Overview

• UBI is a dominant player in the alternative media industry. We are ACQUIRING a seriesof companies with proprietary networks in specific verticals including, consumer productspackaging, mobile media, narrowcasting, direct marketing, etc.

• We believe there is a unique opportunity to consolidate specific vertical markets withproprietary networks and/or distribution and superimpose a NATIONAL sales force which,in turn, will enable alternative media companies to capture more advertising from clientsat a significant reduction to current rates.

• UBI has a tremendous opportunity to become the One-Stop-Shop in the industry.

Ubiquitous Media

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UBI Management Team

Management and Key OfficersUbiquitous Media’s management team is being led by seasoned industry veterans. With over75 years of experience in the media and advertising space, the team brings together acomplete understanding of the industry, successful operating experience, and a very strongnetwork of contacts, customers, and advertising agencies.

Ed Torres - CEOMr. Torres has over 15 years of experience in the alternative media space. Mr. Torres startedhis career as CFO of ScreenVision Cinema Network where he spearheaded the acquisition ofCinema Billboard Network, which served as a platform for a new division of ScreenVision,which he ran as General Manager and Vice President in 1999. In 2000, he joined FreecarMedia as Vice President of National Sales. In 2002, Mr. Torres founded All-In-One Media, aconsulting firm, serving alternative media companies. All-In-One Media also functioned as amedia buying service for clients looking to buy out-of-home/alternative space. In 2004, Mr.Torres also worked with Media Marketing Solutions, a WPP company, as Finance Director/Event Marketing Manager to develop new revenue opportunities with its existing client roster.

Bob Schmidt – ChairmanMr. Schmidt was a founder, Chairman, and CEO of Levine, Huntley, Schmidt & Beaver, amajor New York advertising agency, from 1966 through 1990. The clients that he servedincluded Frito Lay, Subaru of America, Panasonic, Citizen Watches, Bausch & Lomb, andSeagram's. The agency was sold to Grey Advertising in 1990. From 1991 through 1994, Mr.Schmidt served as President and CEO of the Dreyfus Service Corporation, an 80 billion dollarMutual Fund Company. Mr. Schmidt was responsible for the entire consumer sales andmarketing effort, as well as the retail division, which employed over 2,000 people. AfterDreyfus was sold to Mellon Bank in 1995, Mr. Schmidt served as President and was a majorshareholder of Individual Investor Group, a mutual funds publication, online research, andinvestment partnerships company.

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UBI Management Team

Bekki Gredinger - Vice President of Sales Bekki Gredinger has 10+ years of media experience and brings a different thinking, expertiseand strategy to UBI. Bekki started her career at News Corporation (News America Marketing)where she managed In-Store promotions for clients such as P&G and Clorox. She then movedon to Teen People Magazine then went to Kraft Foods for 5 years where she was a MediaBuyer. Bekki was responsible for over 400 Million dollars in Media spend. She bought NationalTV, Network Radio and Out of Home for the many brands at Kraft. While at Kraft she built theOut of Home Department from 5 million to over 25 million. Bekki then moved on to be theDirector of Sales and Marketing at BoxTop Media, the leading provider of advertising andpromotional opportunities on milk containers.

Jay Vix – Creative Marketing DirectorJay Vix has 8+ years of Strategic Marketing and Brand Development experience for a broadrange of industries. Jay started his career as a Brand Analyst at GREY Advertising, where hemanaged in-field promotions for clients such as Pantene PRO Voice and Hasbro. He thenmoved onto Zac Posen (Fashion House) as the Marketing Account Manager, overseeingexecution logistics in-house and Olympus Fashion Week at Bryant Park. He then acceptedthe role as Director of Marketing/Nightlife with Bacardi USA’ managing the Bombay SapphireLounge program. As a seasoned Promotional Producer, he has worked extensively on avariety of national campaigns for music tours and celebrity events, with record labelsincluding SONY BMG, Atlantic Records, and Def Jam. Shortly after, he graced the cover of NVMagazine as one of the leading young, single & successful professionals in the industry; thereafter he accepted the position as the Director of Marketing for NV Magazine, a businessmagazine for urban professionals and entrepreneurs.

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PROGRAMDelivery System

Program DescriptionIn-Market PromotionProgram Objective

Management & DeliverablesMarket Selection & Criteria

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Program Description

CONCEPT:

• Two Mobile Sampling Tours that will run simultaneously on the East Coast and West Coastengaging women in their mid 30’s, including moms with small children and busy lives. Thesemobile tours will take place for six consecutive weeks, early April to mid May 2008. The goalis:

– To reach the female consumer during her busy schedule and capture her attentionthrough FREE samples and/or discount coupons as an incentive to drive to retail stores.

– To educate the consumer with valuable information relevant to her lifestyle.– To infiltrate the market through strategic promotion placement.

• The Execution Delivery System to achieve these goals will be to:– Align with events and festivals inherent to the market.– Partnering with other vendors (major retailers) in each market during the day to reach

consumer at point of purchase.– Provide valuable information to the consumer while introducing them to the product.– Position our vehicle outside of highly traffic areas (Guerilla Marketing when necessary).

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PROGRAM OBJECTIVES

VISIBILITY• Support Distribution of the new product in key markets and

accounts to ensure prominent positioning.

AWARENESS• Leverage a variety of in-market event opportunities and proven

marketing strategies to capture the female attention and generatebuzz through word of mouth.

ACCESSIBLE• Create a consistent message and theme that resonates with the

lifestyle of the female audience within each market.

DRIVE TRIAL• Develop a huge desire for the oral care product launch, in the top 10-

15 cities. Drive consumer brand interaction.

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PROGRAM Management / Deliverables

GUERILLA / PERMIT ELEMENTS:

• UBI will contract and secure all necessary permits for required location, using our localrelationships throughout the country.

• UBI will use guerilla style marketing, to reach consumers in (otherwise) restricted high trafficareas.

TECHNOLOGY /B2B MANAGEMENT

• UBI will manage and oversee all campaign elements through its proprietary backendmanagement system that include:

• P2P Functions: Event Management, Network Management, and Communication Management,Calendar Management System.

• Client Reporting: Includes Event Reports, Photos, Product Distribution Overview and EmailCorrespondence.

• Travel: All accommodation and transport for sampling teams, brand spokespeople andagency/client partners.

• Rentals/Creative: All necessary chartered vehicles and ensure all approved branding asspecified by the client. In addition, UBI is experienced in the area of staging and riderlogistics.

• Sampling: UBI will hire and train staff (BA’s) that will provide product samples as deemednecessary by the client. In addition, UBI will manage and store samples for the program.

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Market Selection / Requirements

MARKET SELECTION CRITERIA

• Population - UBI selected the top 12 markets with the highest femalepopulations.

• M-F Ratio - UBI then made an additional section from a higher female to maleratio within that particular market.

• General Market activity - UBI identified this element through frequency inpromotions, universities, and local population.

• Market’s Cultural Diversity & Economic Consensus - UBI took this into accountfor additional opportunity and demographic range.

• Location - UBI took the proximity into account for tour bus travel time.

EAST COAST / WEST COAST DESIGN

• UBI recommends an East - West Coast Mobile tour to engage consumers andcapture the attention of the females in their mid-30’s including mom’s with kidsand busy lives of consumers across the nation.

• The program as defined by Ubiquitous Media will be executed in 2 separateMarket series tours. UBI will manage, brand and operate two multi-city tourbuses on behalf of the client.

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PROGRAM - IN-MARKET PROMOTION

GROCERY RETAIL STORES

• Our Wireless Ambassadors can show oral care videos on their wireless packs. They caneasily capture the attention of women and kids entering and leaving the store to teachthem tips on oral care. The ability to print a voucher/coupon from their wireless packsis an additional element which will help boost sales in oral care, as well as captureconsumer information.

– GIVEAWAY - Product Sample in the parking lots of the Grocery Store– Client Video will be showcased on the Wireless Ambassador packs.

FITNESS CLUBS

• There are numerous fitness clubs that specifically target women whether its women’sonly gyms or women only classes. I.E. Curves, Bally Fitness Clubs etc. These gymsprovide a comfortable environment for women of all ages who want to look after theirbodies. This is the perfect women only environment to target heath conscious womenand teach them the advantages of oral care.

– GIVEAWAY - Product Samples in the parking lots of the Fitness clubs.

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EAST COAST MOBILE TOUR

MULTICITY TOUR - EAST COASTChicago, IL

New York, NYPhiladelphia, PAWashington D.C.

Atlanta, GAMiami, FL

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East Coast - Travel Schedule

EAST COAST - TRAVEL TIME

Begin:(A) Chicago, IL (13 hours to)(B) New York, NY (2 hours to)(C) Philadelphia, PA (3 hours to)(D) Washington DC (10 hours to)(E) Atlanta, GA (10 hours to)(F) Miami, FLA

ESTIMATED SCHEDULE• 1 week in each city - 6 week program tour

– Estimated tour time will be 8 weeks

• 3 days production prior to tour (supervisor days)• 3 days production after tour (supervisor days)• 5 program days per city• 2 days off per week• Allotted travel to each city is 1 day, except for

Chicago to NY, DC to Atlanta and Atlanta toMiami, allot 2 travel days.

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MARKET // Chicago, IL

ROCOMMENDATIONS

• LaSalle Bank's Chicago Marathon The LaSalle Bank Marathon is the perfectplace to reach health conscious women and families with young kids. Peopleattend this marathon every year to enjoy the early spring weather in Chicago.

• Wonder Works Museum The Wonder Works Museum is the place to findchildren who like to explore. With over 6,400 square feet of fun kids willdefinitely love this place. This is the perfect place to find kids who want to learn.

• Tots on Tuesdays at the Shedd Aquarium Tots on Tuesdays is a locationwhere you will find many mothers who are trying to teach their kids. This is theperfect place to add an element of oral care.

• Woodfield Mall - 26 million people shop at Woodfield Mall each year. Inaddition to all of its retail outlets you will find art galleries, for the modernwoman and salons were you can reach women waiting for their nextappointment.

IN-MARKET CAMPAIGN

• We will continue our local efforts to reach the women on the go at CrunchFitness and Equinox Fitness Club. We will also look to partner with localvendors in this market, particularly, A&P and Kroger.

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MARKET // NEW YORK, NY

RECOMMENDATIONS:

• GRAND CENTRAL STATION - Grand Central Terminal is always buzzing with women comingand going to work. The volume of people coming in and out of Grand Central Terminal on a dailybasis lets the street teams maximize their impressions and reach these commuting women, whomay not have time to leisurely shop for the product on their own throughout the day! We willtarget Grand Central during high commuter times throughout the day.

• CENTRAL PARK - Central Park offers much more then the average park. It has uniqueattractions, daily events and programs at up to date educational, sporting, and performancefacilities. No matter what women are interested in, Central Park offers them something.Activities centered around women are offered, as well as walking paths for mothers taking theirtoddler for a walk, or taking a job with their dog. The Zoo located in Central Park is a great wayto reach women and their children as they enjoy their day off with the animals.

• UNION SQUARE - Women can be found in Union Square relaxing, taking a walk, and enjoyingtime with their families. Something new is always going on in Union Square which attracts a widerange of women. One particular activity drawing women is the Green Market offered weeklywhere women can purchase their food for the week from local farmers.

IN-MARKET CAMPAIGN• We will continue our local efforts to reach the women on the go at Local Yoga Studios, Bally’s,

New York Sports Club, Curves, and Equinox Fitness Gyms to reach females who care aboutappearance and personal hygiene. We will also look to partner with local vendors in this market,particularly, Gristedes, D’Agostino’s & K-Mart.

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Market // PHILADELPHIA, PA

RECOMMENDATIONS:

• PENN RELAYS - Located at Atlantic Station's Central Park, Party in the Park is Atlanta'slargest Earth Day event. Attendees will enjoy live music by the band "Chameleon," foodby Whole Foods Market, and a silent auction stocked with deals on unique getaways,outdoor gear, art and jewelry. It is a family friendly event targeting people already in tunewith their health and wellbeing.

• WISSAHICKON DAY PARADE - Live music and family-friendly activities enhance anequine parade and competition through beautifully rustic Wissahickon Park. Women enjoybringing their kids to this unique parade on the outskirts of Philadelphia.

• KING OF PRUSSIA MALL- King of Prussia has over 400 stores and restaurants whichappeal to many women. It is easy to see why it bills itself as the largest mall on the EastCoast. There are stores for every type of woman! The variety of food, clothing and goodsoffered at this mall are unparallel to others which is what makes this mall an ideal locationto target women from the east coast.

• OLD CITY - This shopper-friendly Philadelphia district offers the young and hip women ofPhilly a slew of art galleries, busy bars and colonial historic sites, and hip boutiques. Thissection of Philly is always busy, a great place to reach women while they are enjoyingthemselves.

IN-MARKET CAMPAIGN:• We will continue our local efforts to reach the women on the go at Bally’s, Philadelphia

Sports Club, Curves, and LA Fitness Gyms. We will also look to partner with localvendors in this market, particularly, Acme, Costco, Walmart and Target.

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Market // WASHINGTON D.C.

RECOMMENDATIONS:

• SUGARLOAF CRAFT FESTIVAL - To engage the target female consumers we haveidentified the Sugarloaf Craft Festival as a excellent match.

• YOGA WEEK - April 12-18th, D.C. has implemented a free Yoga Week to try a free yogaclass at one of DC's yoga studios.

• FAMILY DAY AT GLEN OCHO PARK - Mothers and children will enjoy family activitiesand performances, carousel rides, outdoor activities, artist demonstrations and familydances.

• BIG BAND JAM - This ten day Jazz Festival takes place in multiple venues across thecity. One in particular event during this festival that will have a large presence of womenis the local high school and university jazz ensembles live on the National Mall. Proudmothers will be present supporting their children while they perform!

• UNION STATION - Also another excellent location to acquire the target women on thego, would be at Union Station. Union Station is not only an architecturally fascinatingtrain station, but also a good place for shopping, dinning and movie going.

IN MARKET CAMPAIGN:• We will continue our efforts at the local Gold’s Gym, Washington Sports Club,

Curves, and Yoga Gyms. We will also continue our retail guerrilla tactics at the localSafeway.

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Market // ATLANTA, GA

RECOMMENDATIONS:

• ATLANTIC STATION’S CENTRAL PARK - Located at Atlantic Station's CentralPark, Party in the Park is Atlanta's largest Earth Day event. Attendees will enjoylive music by the band "Chameleon," food by Whole Foods Market, and a silentauction stocked with deals on unique getaways, outdoor gear, art and jewelry.It is a family friendly event targeting people already in tune with their healthand wellbeing.

• FAMILY FUNFEST -Benefiting the March of Dimes, this is a great day out forthe family! The event will feature inflatables, food and games for the kids, and asilent auction for the adults.

• GREENBRIAR MALL -This large mall in Atlanta offers women and kids a greatselection of national retailers as well as local shops. Women can get all theirshopping done here, with friends, on a day for themselves, or with their kids.

IN-MARKET CAMPAIGN:

• We will continue our local efforts to reach the women on the go at Bally’s,Curves, and LA Fitness Gyms. We will also look to partner with local vendorsin this market, particularly, Kroger, Costco, Walmart and Target.

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Market // MIAMI, FL

RECOMMENDATIONS:

• LINCOLN ROAD - If you want to reach local Miami women in their daily routine, then LincolnRoad is where you’ll find them! Lincoln Road is a pedestrian walkway with entertainment,shopping and shows.

• AVENTURA MALL - The Aventura Mall is an upscale enclosed shopping mall located inAventura, Florida. In early 2008 this spectacular mall will open a new wing which will make itthe 5th largest mall in the US. This mall attracts women from all over Florida who want to beable to get it all under one roof! Large groups of women and kids can also be reached enteringor leaving the theater

• DOLPHIN MALL - For mothers and children, Dolphin Mall is a fresh approach on the averageshopping outing. Its zoned approach makes stores easy to get to, while entertaining patronswith an exciting variety.

• SOUTH BEACH - For the woman on the go, South Beach is breezy and bright, a perfect pick-me-up atmosphere with culturally saturated restaurants and a lively nightlife. For mothers andchildren, this city provides beautiful beaches for an easy-going day. It encompasses a relaxingsetting for a tired mother and endless outdoor activities for restless children all at the sametime.

IN-MARKET CAMPAIGN:

• In this market, UBI would also reach the target audience at the local Whole Foods, Winn-Dixie not to exclude the super store markets, Target, Walmart, and Costco. In addition tolocal gyms, particularly, LA Fitness, Bally Total Fitness, Equinox, and Curves.

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WEST COAST MOBILE TOUR

MULTICITY TOUR - WEST COASTSeattle, WA

Sacramento, CASan Francisco,CALos Angeles, CASan Diego, CA

Dallas, TX

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West Coast Travel Time

WEST COAST SCHEDULE

Begin:

(A) Seattle, WA (12 hours to)(B) Sacramento, CA (2 hours to)(C) San Francisco, CA (6 hours to)(D) Los Angeles, CA (2 hours to)(E) San Diego, CA (20 hours to)(F) Dallas, TX

ESTIMATED SCHEDULE

• 1 week in each city - 6 week program tour– Estimated tour time will be 8 weeks

• 3 days production prior to tour (Supervisordays)

• 3 days production after tour (Supervisordays)

• 5 program days per city• 2 days off per week• Allotted travel to each city is 1 day, except

for WA to CA is 2 days and SD to TX is 3days.

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MARKET // SEATTLE, WA

RECOMMENDATIONS:

• INTERNATIONAL CHILDREN’S FESTIVAL - The Seattle InternationalChildren’s Festival is known as an innovative program for youths. Up to 35,000people attend this festival and its education programs annually. This artsfestival is the perfect place to find bright educated children from across the US.

• THE WATERFRONT Women love the Seattle Waterfront for it spectacular viewsand summer night concerts. It’s also a great place to find those fun-but-tackygifts. This location would be a perfect place to reach women day or night.

IN-MARKET CAMPAIGN:

• In this market, UBI would also reach the target audience at the local WholeFoods, Winn-Dixie not to exclude the super store markets, Target, Walmart,and Costco. In addition to local gyms, particularly, Bally Total Fitness,Equinox, and Curves.

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MARKET // SACREMENTO, CA

RECOMMENDATIONS:

• ARDEN FAIR MALL - Regional shopping mall located on Arden Way inSacramento, California. We will not miss a beat in catching the attention of thefemale shoppers venturing to and from this well-known mall.

• FESTIVAL DE LA FAMILIA - We will also shift our efforts to meet the mothersand their familes by taking part in the cultural event named Festival de laFamilia, on April 27, 2008. With such a large Latin community in this market, itis important to reach all consumers and educate them on the product.

• PARKWAY HALF MARATHON - Parkway Half Marathon in Sacramento inCalifornia is an event which has attracted over 1500 participants, which hasincluded over 1000 runners and nearly 300 walkers. This marathon attractswomen of all ages for the scenic routes, wildlife and vast greenery. The racealso benefits the American River Parkway which is the nations longest,continuous wild and scenic riparian parkway in a major metropolitan area.

IN-MARKET CAMPAIGN:• We will continue our efforts to reach to the target audience during the day by

guerilla marketing at the local 24 Hour Fitness spots and Jenny Craigcenters. Not to mention, the Downtown Plaza Shopping Center and localWalmart Food Stores.

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Market // SAN FRANCISCO, CA

RECOMMENDATIONS:

• PRESIDIO - This national park is a recreational paradise that women can take a hike on atrail, have picnic, or view an exhibit leisurely. The park also offers plenty of kid’sprograms and kid friendly areas so mom’s can enjoy all the Presidio has to offer along withher family!

• PIER 39 FISHERMAN’S WHARF - There is something for everyone at PIER 39, one ofSan Francisco's premier Bay attractions! a festival marketplace with plenty of stores,restaurants and a variety of fun-filled attractions for all ages, including the world-renowned sea lions, street performers, arcades, and live daily entertainment. Fisherman’sWharf is extremely family focused, mothers and their kids can be spotted here dailyenjoying all it has to offer!

• LEMON FESTIVAL - The Californian Lemon Festival is the perfect place to bring your kids.This carnival can keep everyone in the family entertained. Up to 50,000 people attend thisfestival every year for its carnival rides, games and entertainment.

• STONESTOWN SHOPPING CENTER / GALLERIA SHOPPING CENTER- We will alwaysbe able to reach the female audience at the local GALLERIA Shopping Center andStonestown Shopping Center.

IN-MARKET CAMPAIGNS:• UBI will continue our efforts in reaching women in motion in this market by targeting the

local Gold’s Gym, Crunch Fitness, and Sports Club LA. In regards to local food stores,we will host this promotion at Safeway’s and Walmart’s in the market.

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Market // LOS ANGELES

RECOMMENDATIONS:

• VENICE BEACH - Venice Beach is the spot for any eclectic woman on the go. This is the hubfor artistic outlets, fortune-telling mystics, and roller skating bikini enthusiasts. A perfectplace for a woman to be whoever she wants to be. Venice Beach is a fun beach spot, wheremothers and children can play in the sand and get some delicious food.

• FASHION DISTRICT - Fast-paced fashionistas find this district in Los Angeles to be thecenter of the design world. Whether she’s a chic, sleek, glamour queen, or a unique, trend-setting, runway diva, this is a place where she can park her Manolo Blahniks. Over 520specialty stores, the client will surely attract attention by men and women, alike.

• DISNEYLAND LA - Mothers will experience the fun of this classic park, right alongside of herchildren. Interactive displays highlight the newest Disney characters that kids immediatelyrecognize, to legendary fixtures that transform adult women into carefree youths.

• SANTA MONICA PIER - With a beautiful shopping area, women of all ages are sure to befound roaming the pier and its surrounding area’s shopping for a bargain.

IN MARKET PROMOTION:

• We will continue our local efforts to reach the women on the go at Bally’s and Curves. Wewill also look to partner with local client vendors in this market, particularly, WalmartTarget and Vons.

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MARKET // SAN DIEGO, CA

RECOMMENDATIONS:

• SAN DIEGO ZOO The famous San Diego Zoo is a huge attraction for families. It is worldrenowned for its wildlife and animal care. This location is the perfect place to reach a highnumber of kids with their moms.

• FASHION VALLEY CENTER- The Fashion Valley Center is where you will find the largestnumber of retail stores and good restaurants in one convenient location. Women andchildren spend the day shopping at this mall and can easily be targeted as the pass fromstore to store.

• MISSION BEACH - Mission Beach is where you will find image conscious women duringthe warm weather in San Diego. Women love going to this beach to enjoy their outdooractivities or even to relax under the warm Californian sun.

• WESTFIELD HORTON PLAZA- Westfield Horton Plaza is the perfect mall to target womenduring their lunch break. People make this their noontime stop for their favorite eateriesand restaurants.

IN MARKET PROMOTION:

• We will continue our local efforts to reach the women on the go at Bally’s and Curves. Wewill also look to partner with local client vendors in this market, particularly, Walmart andTarget and Vons.

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Market // Dallas, TX

RECOMMENDATIONS:

• SCARBOROUGH FAIRE -The Scarborough Faire has a lot to offer women andfamilies who are looking for a fun filled day. With 10 entertainment stages,artisan demonstrations and hundreds of performers this would be the ideallocation to reach your target audience.

• MEMORY ROAD PARADE & SHOW - This 3 day show with marching bands,beauty queens and dance teams is the perfect place to find young women ortheir families who have come along to support them. Oral care advice would bewelcomed by all participants at the Memory Road and Parade Show.

• THE DALLAS MORNING NEWS - Northpark Center in Dallas is known as “Oneof the Seven Wonders of North Texas”. Where would you find a better retaillocation which attracts all of Texas for its trendy and classic clothing!

IN MARKET PROMOTION:

• We will continue our local efforts to reach the women on the go at Sedona Fitness forWomen and Body Tech. We will also look to partner with local client vendors in this market,particularly, Walmart and Kroger’s.

Deadliest Catch Fish Paper Promotion

Markets: Seattle, San Francisco and Boston

Objective: Create unique consumer touchpoints that allow Discovery Channel’s“Deadliest Catch” to remain top of mind.Additionally, to create an effective grassrootselement where consumers tell otherconsumers about their experience.

Solution: Replace the plain paper seafoodmarkets used to wrap the fresh fish with FDAapproved branded “Deadliest Catch” paper!

Program Length: Four Weeks

Amount of Paper Distributed: 180,000square feet, serving over 100,000 people!

(Metropolis Media - Case Study)

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Starbucks “Cups On Cars” Program

The premise: We placed actual Starbuckscups on top of unwrapped vehicles. Theidea was for consumers to think that thedrivers had left their coffee on the roof.

The consumers were told by our brandambassadors, “Happy Holidays fromStarbucks. Please enjoy this $5 Starbucksgift card for being a good samaritan.”

The Results: Hundreds of thousands ofdollars in PR delivered in addition tothousands of gift cards distributed.

(Metropolis Media - Case Study)

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Samples of UBI work

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PROGRAM BUDGET

COHN & WOLFE MOBILE TOUR

Media Company Markets Description

Program Length (5 program

days per week/8 hours per

program day)

Personnel

Estimated Media

Cost

(NET)

Estimated

Production Cost

(NET)

Estimated Total Cost

(NET)

Metropolis

Media

12 Markets (6 East-

6 West Coast)

2 Dedicated Wrapped Buses (1 for East Coast-1 for West Coast) Oral

Care Mobile Tour8 Weeks

3 Brand Ambassadors-1

Supervisor-1 Bus Driver$835,360 $177,400 $1,012,760

Note: All hours must be consecutive (if not additional costs may apply)

(1) The above costs include food/travel/accommodation costs for all personnel

(2)We assume all premiums (and shipping costs) will be provided by client

(3)Any permit costs required will be billed directly to the client

(4)Any complex training costs required must be paid by client

(5) Due to traveling between market and program logistics, it is necessary to add two weeks.

GROCERY / RETAIL COMPONENT

Media Company Markets Description

Program Length (5 program

days per week/8 hours per

program day)

Estimated Total Cost

(NET)

Metropolis

Media

12 Markets (6 East

- 6 West Coast)

2 Wireless Kits situated outside Grocery Retail stores & Fitness

Clubs -ability to print coupons (1 for East-1 for West)

8 Weeks $19,130

Note: This cost includes the computer pack onlyOne of our brand ambassadors will be the personnel using this system

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ADDENDUM : Census InfoSource: Citydata.com (2000)

Chicago, IL• Males: 1,405,107 (48.5%)• Females: 1,490,909 (51.5%)

New York, NY• Males: 3,794,204 (47.4%)• Females: 4,214,074 (52.6%)

Philadelphia, PA• Males: 705,107 (46.5%)• Females: 812,443 (53.5%)

Washington, D.C.• Males: 269,366 (47.1%)• Females: 302,693 (52.9%)

Atlanta, GA• Males: 206,725 (49.6%)• Females: 209,749 (50.4%)

Miami, FL• Males: 180,194 (49.7%)• Females: 182,276 (50.3%)

Seattle, WA• Males: 280,973 (49.9%)• Females: 282,401 (50.1%)

Sacramento, CA• Males: 197,784 (48.6%)• Females: 209,234 (51.4%)

San Francisco, CA• Males: 394,828 (50.8%)• Females: 381,905 (49.2%)

Los Angeles, CA• Males: 1,841,805 (49.8%)• Females: 1,853,015 (50.2%)• San Diego, CA• Males: 616,884 (50.4%)• Females: 606,516 (49.6%)

Dallas, TX• Males: 598,991 (50.4%)• Females: 589,589 (49.6%)

These results are based on the 2000 census which is completed every decade. As there is a decline in male births every year inthe US, we estimate that by 2008 the actual number of females per market would have increased. Therefore, for the cities that

have a slightly higher percentage of males as of the 2000 census, it would actually have a lower number of males in 2008.

Please see quote from Physorg.com (below)“In the study, Dr. Davis and her colleagues reported an overall decline of 17 males per 10,000 births in the U.S’