cognos 10: intelligence unleashed smarter decisions. better results think freedom to think connect...
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Cognos 10: Intelligence UnleashedSmarter Decisions. Better Results
Freedom to Think Think
Connect Connect with Others
and Simply DoDo
Unified workspaceAll time horizonsProgressive interaction
Decision networksBusiness contextAccountability
Mobile and DisconnectedIntegratedReal-time
A revolutionary BI workspace delivered on a proven platform
with seamless upgrade.
Freedom to Think Analytics everyone can use to answer key business questions
• Cognos 10 advances– Combine data from any source and explore it
from any perspective without limitation
– Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.
– Expand expertise beyond traditional BI capabilities without switching tools
– Enable business to increase their personal productivity and independence from IT
• Key features– Intuitive, appealing Web 2.0 interface
– Personalized, progressive interaction
– Drag-and-drop, free-form assembly
– Search-assisted authoring
– Wizard-driven external data
– Automatic access to SAP BW queries
– In-space access to planning, scenario modeling, real-time monitoring and predictive analytics
The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software
Unified workspace with greater power, intuitive navigation and cleaner look
Solution Highlights
• Pre-assembled workspace content
• Search assisted authoring
• Drag and drop assembly
• Dynamically filter
• Quicker and deeper insight into data
• Seamless graduated experience
Intuitive and easy to use, it is the single place that you go to find answers to key business questions
IBM Cognos Business InsightIBM Cognos Business Insight
Breadth of analytics across historical, real-time and predictive information
Unified Workspacedelivering breadth of analytics
Analytical ReportingDrill
Real-Time What is
Scenario ModelingWhat-if
Advanced Analytics What might be
Easy data inclusion by the business from one value, to entire data sets and external files
Combine external, departmental, and your own data to corporate information resulting in broader perspectives
External DataExternal Data
Solution Highlights
• Import external data sources into reports or query subjects
• Leverage external data as report filters
• Publish for reuse and update
• Provide IT governance
Connect with Others Collective intelligence to share insights and gain alignment
• Cognos 10 advances– Engage others in decision networks to
discuss issues, share insights and align decisions
– Attach business context to BI content and learn from a growing repository of decision history
– Support workflow to establish accountability and engage the right people at the right time
• Key features– Annotations down to cell level
– Lineage and data stewardship
– Threaded discussions associated with BI evidence
– Activities, notifications, tasks, and initiatives
– Search threads, people, discussions, decision history Built-in collaboration and social
networking fuels the exchange of ideas and knowledge that naturally occurs in
the decision-making process
Collaborative BI through built-in collaboration and social networking
Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.
Solution Highlights
• Embed of Lotus Connections
• Post messages, share files and links to web content (both BI and external)
• Create and assign to-do items
• Work within Business Insight workspace to drive activities or requests for action
• Send email notifications directly from an activity
IBM Cognos CollaborationIBM Cognos Collaboration
and Simply Do Actionable insight everywhere at the point of impact
• Cognos 10 advances
– Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines
– Address challenges of compressed decision cycles with real-time analytics
– Integrate analytics in everyday work and in workflow to inform business processes
• Key features
– Mobile interaction on iPhone and iPad
– Interactive, disconnected reports
– Real-time monitoring of in-flight information
– Mashups
– Business-driven workflow
Mobile, real-time, and portable BI transforms BI from a separate task, to BI
informing everything you do
Analytics on the go for more devices and disconnected interaction
Provide business users with the information they need to make responsive and informed decisions regardless of their location
IBM Cognos MobileIBM Cognos Active ReportIBM Cognos MobileIBM Cognos Active Report
Solution Highlights
Mobile
• iPhone, iPad, BlackBerry, Windows Mobile, and Symbian
• Full BI interactivity including Drill Up/Down/Through
• Schedule reports for immediate access to key content
Active Report
• Disconnected BI application, fun and fast
• Self-contained, interactive content
• Burst distribution to reach wide audiences
10
Platform advances to simplify and cost-effectively scale enterprise analytics
• IBM Cognos 10 delivers platform advances to:
– Optimize performance with in-memory processing
– Accelerate model design with guided workflow-driven modeling
– Enhance system management with more granular visibility and control
– Streamline lifecycle management with the ability to seamlessly upgrade
IBM Cognos 8 Architecture
ITTools
Shared Set of Purpose-Built
Services
Open Data Access
ServicesAPI
Business Content
Common Business Model
Modern and Legacy SourcesApplication
SourcesOLAP
Sources
Data Integration & Data Quality Tools
Platforms & Databases
Security Providers & Firewalls
Application & Web Servers
Casual UsersCustomers & Partners
Data AnalystData Modeler
ExecutivesBusiness Managers
Financial AnalystsProfessional Authors
Administrator
System ArchitectDeveloper
Message Sources
Relational Sources
Faster performance with in-memory processing
Solution Highlights
• Enhanced Query Service with Dynamic Query:
• 64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data
• In-memory calculations and aggregate operations for faster compute time
• New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance
• Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase.
Query Servicewith Dynamic Query Capabilities
Common Business Model
Logs
20+ New Patents
Modern and Legacy Sources
Application Sources
OLAP Sources
Message Sources
Relational Sources
OLAP Adapters
Relational Adapters
TM1Cubing Services
PowerCube
SAP BWMSASEssbase
DB2InformixOracle
TeradataSQLServerODBCJDBC…
IT Tools
Query Visualization
Open Data Access
Cache
3x faster query3x faster query
* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software
Deliver optimized access to all data regardless of where it resides
IBM Cognos PlatformIBM Cognos Platform
Hybrid
Seamless upgrade and ease of ongoing management
C O G N O S
C O G N O S
Upgrade first, then leverage new features
Use LifecycleManager to
validate resultsCognos 8 and
Cognos 10
Acceptdesired results
Move business users
into Cognos 10
Use Lifecycle Manager to
validate resultsto leverage
new features
Accept desired results
Promote reports
to production
Leverage Cognos 10 New Features
(e.g. Dynamic Query, etc)
Solution Highlights
• Validate single environment
– Assess impact of change in operating environment, (e.g. refresh pack, data source changes)
• Compare multiple environments
– Streamline upgrade process and increase IT efficiency
• Use beyond upgrade to quickly assess impact of any change that could effect BI content
C O G N O S
IBM Cognos LIfecycle ManagerIBM Cognos LIfecycle Manager
Reduce system management effort and speed time to deploy new functionality to the business community
Expanded deployment options include Cloud, System z, and Power
Leverage existing IT investment
Optimize use of resources
Standardize & share costs
Fast to install and runPrivate Cloud
Optimized Business System
Enterprise Software
Virtualization
PublicCloud
Provision with shift of CAPEX to OPEXe.g. IBM Cognos 10
deployed on IBM Cloud
e.g. IBM Cognos 10on supported OS
and hardware
e.g. Cognos 10 on System z
e.g. IBM Smart Analytics System
e.g. IBM Smart Analytics Cloud on System z
Trusted expertise with built-in training videos, ‘how-to’ books and user communities
• New “how-to” books deliver expertise
– BI Strategy Book
– BI on Cloud
– BI Redbook
• Workshops to help shape strategy
– Champion workshops
– Business Analytics experience
• Services & Training
– Proven practice workshops, learning assessment and user adoption services
– Broader portfolio of self-paced training options
• Growth in communities
– Innovation Center
– DeveloperWorks, C^3 Blog
– Twitter, facebook and linked-in
Cognos 10 redefines how organizations will use BI
Meet needs of evolving workforcewith analytics everyone can use
Step up team decision-makingto gain insight and drive alignment
Accelerate business impactwith actionable insight everywhere
with Platform Advances for faster performance and seamless upgrade
Freedom to Think Think
Connect Connect with Others
and Simply DoDo