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cognitive linguistics and ideology

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 Cognitive linguistics and ideology Veronika Koller to be published in Littlemore, J. and Taylor, J. R. (eds), The Bloomsbury Companion to Cognitive Linguistics. London: Bloomsbury [A] 1. Introduction 1  This chapter will outline the relatively new direction in co gnitive linguistics that seeks to study the structure and expression of ideology in language and cognition. As such, it is related most closely to chapter 3.13 (‘discourse’) of the present volume, but also draws on notions introduced throughout the book in discussions of lexical semantics, metaphor and metonymy, conceptual blending and aspects of cognitive grammar such as figure-ground organization or profile-base gestalts. To begin with, it is necessary to briefly delineate the chapter’s topic, i.e. cognitive linguistic endeavours to study ideology, from the ideologies surrounding the discipline of cognitive linguistics itself. These come to the fore when proponents of the area seek to demarcate it from other paradigms, e.g. generative semantics (Huck et al ., 1995), chart the discipline’s history or argue for a particular directi on that it should take, e.g. explore the neurological aspects of cognition (Peeters, 2001). While such discussions help to advance cognitive linguistics as a research paradigm, this chapter will rather review definitions of the contents, structure, genesis and functions of ideology as they have been advanced in cognitive approaches to language. 2  In addition, I will outline how theoretical framew orks developed within cognitive linguistics have been harnessed to account for the phenomenon of ideology. While work has been done on how ideology can be traced in the various systems of language, e.g. sexism as reflected in grammar (Nesset, 2001), the cognitive linguistic focus on the use and function of language entails an emphasis on the ideological work done in language use as 1

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