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Coffee Cup Advertising Coffee industry usage Statistics Demographics Coffee, eCommerce, Retail, Mobile 1. Why should you use Coffee Cup Advertising? 2. Coffee Cup Advertising Coffee Cup Advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafe, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East. Source: Wikipedia• Coffee Cup Advertising By Globe Icons Interactive Advertising Agency Coffee Cup Advertising is a marketing vehicle that improves the effectiveness of your branding and direct response marketing strategy. As each cup ad is designed to generate an immediate response from consumers, where each consumer response or purchase can be measured, and attributed to individual advertisements Coffee cup advertising has evolved into a conundrum of possibilities for brand marketing and brand advertising for media buyers due to a sea change in modern communications, the birth of mobile marketing, the development of mobile devices and the massive growth of coffee consumption and distribution through convenience and food store chains. At Globe Icons Interactive, we pioneered the use of coffee cup advertising in the USA. We recognize this sea change as opportunity and stay ahead of the curve to offer our clients cutting edge results. Coffee Cup Advertising is no longer considered to be just a "shot gun" advertising approach; it utilizes creative thought,brand marketing interactive innovation and temporal to compose its form of Integrated Marketing Communication (IMC). Coffee cup advertising offers a pinnacle benefit boasting 37 minutes of average consumption time for brand impression awareness and is known amongst industry professionals as "The Dovetail Effect". This benefit is also extended by the consumer of the take away container; as the containers advertisement will be viewed by others where the consumer may travel. Coffee cup advertising is also closely associated to Ambient Advertising and Out-of-Home Advertising and/or Outdoor Advertising Mediums."Ambient is often used in conjunction with other campaigns and is not generally a stand-alone tactic.~(Azari & Kamen 1984)."Since the birth of ambient advertising, adaptive marketing, new media marketing, social media marketing with inbound marketing via mobile marketing conveyed through outbound advertising to meet the rising demand for the advertisers return on investment (ROI). These stakeholders together can demographically and geographically target and focus on the consumer audience and the relationship that is gained through identification of its various combinations of communication forms."Marketing is often divided into three types of communication: one-to-one, one-to-many, and many-to-many. To a great extent, these methods have evolved in sequence, changing as communications techno

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  • 1. Coffee Cup AdvertisingWhy should you?Usage Statistics DemographicsCoffee Ecommerce Retail Mobile
  • 2. Coffee Cup AdvertisingCoffee Cup Advertising is any advertisement placed upon a coffee cup that is distributed out of an office, caf, or drive-throughcoffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the UnitedStates, India, and parts of the Middle East. Source: Wikipedia Coffee Cup Advertising By Globe Icons Interactive Advertising AgencyCoffee Cup Advertising is a marketing vehicle that improves the effectiveness of your branding and direct response marketing strategy.As each cup ad is designed to generate an immediate response from consumers, where each consumer response or purchase can bemeasured, and attributed to individual advertisementsCoffee cup advertising has evolved into a conundrum of possibilities for brand marketing and brand advertising for media buyers due toa sea change in modern communications, the birth of mobile marketing, the development of mobile devices and the massive growth ofcoffee consumption and distribution through convenience and food store chains. At Globe Icons Interactive, we pioneered the use ofcoffee cup advertising in the USA. We recognize this sea change as opportunity and stay ahead of the curve to offer our clients cuttingedge results. Coffee Cup Advertising is no longer considered to be just a "shot gun" advertising approach; it utilizes creative thought,brand marketing interactive innovation and temporal to compose its form of Integrated Marketing Communication (IMC).Coffee cup advertising offers a pinnacle benefit boasting 37 minutes of average consumption time for brand impression awareness andis known amongst industry professionals as "The Dovetail Effect". This benefit is also extended by the consumer of the takeawaycontainer; as the containers advertisement will be viewed by others where the consumer may travel. Coffee cup advertising is alsoclosely associated to Ambient Advertising and Out-of-Home Advertising and/or Outdoor AdvertisingMediums."Ambient is often used in conjunction with other campaigns and is not generally a stand-alone tactic.~(Azari & Kamen 1984)."Since the birth of ambient advertising, adaptive marketing, new media marketing, social media marketing with inbound marketing viamobile marketing conveyed through outbound advertising to meet the rising demand for the advertisers return on investment (ROI).These stakeholders together can demographically and geographically target and focus on the consumer audience and the relationshipthat is gained through identification of its various combinations of communication forms."Marketing is often divided into three types of communication: one-to-one, one-to-many, and many-to-many. To a great extent, thesemethods have evolved in sequence, changing as communications technology evolved. Coffee Cup Advertising uses facets of all three.
  • 3. Coffee Cup Advertising Offers suitable space for full coloradvertisements. Distributed to targeted consumer audiences onthe go where people live, work and shop. Offers 37 minutes of brand impressionconsumption time. Consumer touches your brand advertisement byholding it in their hand during consumption. Will be seen by an average of six others duringconsumption and transportation.
  • 4. Who Drinks Coffee?66% of Americans Drink Coffee DailyWisconsinSchool Of Business
  • 5. Why Should Ecommerce RetailersAdvertise On Coffee Cups? Coffee Cup Advertising targets consumeraudiences while on the go. An exploding growth in purchases made byconsumers online via the internet. More people are connected to the internet viamobile devices than Computers/ PCs. Coffee is the second most consumed beveragein the US. Offset only by the need for water. Cost Efficiency: Placing and ad on coffee cupsis cheaper than Pay Per Click Or PPC
  • 6. What is a QR Code?Originally designed for industrial uses, QR codeshave become common in consumer advertising.Smartphone users can install an app with a QR-codescanner that can read a displayed code and convert itto a URL directing the smartphones browser to thewebsite of a company, store, or product associatedwith that code providing specific information.Source: WikipediaAs of 2013 AT&T will install QR scanners on allnew smartphone mobile devices sold. Source: AT&T
  • 7. Why should you use QR Codes whenadvertising on coffee cups? QR codes guide a consumers mobile devicedirectly to a website whereas: A consumer can make a purchase of a productor service online. Engage in Social Media. Make reservations. Receive further communication or instructionby the advertiser. View videos or commercials.
  • 8. How effective are QR Codes?
  • 9. Who Uses QR codes?Source: ComScore
  • 10. An estimated 51% of all online purchases will be made via mobile devices in 2013Source: eMarketerHow many consumers make purchasesvia mobile devices?
  • 11. Why engage consumers through socialmedia on the go?Source: eMarketer
  • 12. Why Use Globe Icons Interactive ForCoffee Cup Advertising? We have been in the business of advertisingon coffee cups since 2007. We provide advertising space on branded hotbrewed coffee cups distributed by trustedmajor brand name coffee manufacturerdistributors at a retail level. Offer more comprehensive insights andproduct knowledge than any knowncompetitor in the industry.
  • 13. Globe Icons InteractiveCoffee Cup AdvertisingGlobe Icons Interactive Advertising AgencyWe Put Your Brand In Their Hand, Your Social Media Word Of Mouth On Their Lips, Then Guide Your Customer To Your Site, OnlineStore, Music Or Video!Globe Icons Interactive is a full service Coffee Cup Advertising Corporate Barter Exchange. We specialize in sales of tastefulnontraditional Out Of Home (OOH) coffee cup advertising space on branded retail disposable coffee cups that target consumeraudiences while on the go. The cups are distributed by a coffee manufacturer, coffee roaster, coffee distributor and coffeesupplier; within our corporate barter network.Your tastefully designed direct response ad (DRA) or call to action (CTA), will appear on disposable coffee cups distributed bycoffee manufacturers and coffee roasters that supply retail coffee house chains, convenience stores, shopping malls, gas stations,cruise-ships, air-lines, theme parks, concerts, theaters, events and other food and beverage venues that serve hot brewedpremium brand name coffee and tea DTC. We offer FREE QR Codes that direct consumers to ecommerce online stores, websites,social media sites, music, videos, mobile marketing and coupon promotional campaigns!Coffee manufacturers, coffee roasters, coffee distributors and coffee suppliers in our growing corporate barter network; supplyGlobe Icons Interactive with advertising space and distribution in exchange for the raw cost of their disposable branded coffeecups. (Without sacrifice of brand space, change in product or change in supply chain). The coffee cups can be re-sold ordiscounted by the coffee manufacturer, coffee roaster or coffee distributor supplier to retail coffee house chains, conveniencestores and other food & beverage vendors and suppliers that serve hot brewed coffee and tea for additional profits. Ourinnovative unparalleled Pat. Pend. Business Method, TM and Style SM are what separates our coffee cup advertising exchangefrom any competitor in the industry. The solution saves millions of dollars in expenses, while increasing profits exponentially (Awin/win for all parties).For more information: www.globeicons.comOr: Call us at: 267-357-3856