Coe LewisCoe Lewis is the longest-tenured female radio personality in San Diego Radio history…and one of the longest running personalities period! She has a long history of working with listeners in need, animals and animal causes. She created the concept of “Coe’s List” – a grass-roots effort to support listeners with job resources, job listings and financial assistance as well as other great causes in San Diego. The former host of Homegrown Hour on KGB, she was at the forefront of breaking local bands and artists that went on to national recognition…i.e. Pearl Jam (Eddie Vedder more specifically), Blink-182 and Jewel. Deeply passionate about the heritage of KGB, she has worked several dayparts on the station, has been the music director, the assistant program director, and continues to work intensely to keep the importance of KGB in radio history and has worked with the station for 20+ years. Coe was selected to host the international broadcast of the Rolling Stones for their 1998 tour and has interviewed everyone from the Rolling Stones, Robert Plant, Bruce Springsteen, Van Halen, AC/DC etc. She was also voted one of the 20 most important personalities in radio in California, being the highest ranked individual female personality on the list.

Many listeners consider Coe to be the essence and soul of what KGB stands for. Passion, compassion, and true respect for the legacy of a great radio station and the World Class Rock that is played.

You can now listen to Coe in the mornings on the Bob & Coe morning show on the 101.5 KGB FM! Together, Bob and Coe share their love of San Diego and what’s happening here with their audience. "I love my station, and I am in love with my listeners. I have been blessed with a great career that I will never take for granted. I get to play the best music ever made…and connect with people on a daily basis…I am lucky indeed!” - Coe Lewis

Coe LewisMornings KGB-FM

M-F 6a-10a

On-Air Audio•{5} Coe Lewis will do a :30 second live endorsement each day Monday-Friday 6am-10am. •(4) weekly :30 second commercials Monday-Friday 6am – 10am. •(5) weekly :30 second commercials recorded by Coe Lewis to air outside of her show •(5) weekly :30 second commercials to air during evenings Monday-Sunday 7pm-12am•(5) weekend commercials to air Saturday-Sunday 5am-8pm

Coe Lewis endorsement program is a 26-week campaign including the following elements:

DAYPART LENGTH OF MESSAGE # OF MESSAGES

M-F 6AM-10AM LIVE 30 5

M-F 6AM-10AM RECORDED 30 4

M-F 10AM-7PM RECORDED BY COE LEWIS 30 5

M-F 7PM-12AM RECORDED BY COE LEWIS 30 5

SAT-SUN 5AM-8PM 30 5

The launch of iHeart Radio has increased listenership via our station websites by 63%. iHeart Radio has enhanced and expanded the music experience beyond our on-air broadcasts.  Our goal was to build a compelling, fully integrated radio service, with the best music, entertainment, information, sports that we knew our listeners loved, and make it available wherever our listeners are.   Key benefits to iHeart Radio include:

• Improved programming quality • Enhanced listening experience • More music and fewer stop-sets • Expanded digital audio offerings

 As the exclusive sponsor of this “more music,” you will receive:

• 15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month

• 20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month

• 20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month

• (75,000) ROS 728x90 and 300x250 banner ads for full integration

ENDORSEMENT DELIVERABLESo5 weekly :30 second endorsement commercials airing in the premium first position – 130 over 26 weekso19 weekly :30 second commercials to air throughout the week on KGB – 494 over 26 weeksoEach month Coe Lewis will record up to 3 commercials to air outside of her broadcast daypart (M-F 6a-10a)

IHEART MUSIC STREAMING SPONSORSHIPo15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month o20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month o20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month o(75,000) ROS 728x90 and 300x250 banner ads for full integration

Weekly Investment: $1,88526-Week Net Investment: $49,010

o Minimum 26 week campaigno Due to the nature of an endorsement campaign this is a non-cancelable

agreement. Our talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.

ENDORSEMENT DELIVERABLESo5 weekly :30 second endorsement commercials airing in the premium first position – 130 over 26 weekso19 weekly :30 second commercials to air throughout the week on KGB – 494 over 26 weeksoEach month Coe Lewis will record up to 3 commercials to air outside of her broadcast daypart (M-F 6a-10a)

DIGITAL ASSETSo15x Daily Sponsor Branded iHeart ID’s (in the stream) to let listeners know who’s responsible. “This hour of iHeart Radio is brought to you by” (Sponsor) - 450 average per month o20 weekly Sponsor Identified promotional commercials; live and recorded on air, to drive awareness of iHeart Radio.(name and claim) – 80 average per month o20x Sponsor Driven iHeart Radio commercial's per week :30’s to run in-stream to add frequency with a call to action and a 300x250 companion banner ad. – 80 average per month o(75,000) ROS 728x90 and 300x250 banner ads for full integration

Weekly Investment: $1,88526-Week Net Investment: $49,010

o Minimum 26 week campaigno Due to the nature of an endorsement campaign this is a non-cancelable

agreement. Our talent are agreeing to represent your business and thus not allowed to endorse other clients in your category.