coche alquilar

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Coche Alquilar

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Coche Alquilar

Company Profile

The company name “Coche Alquilar” is a Spanish word which means Car Rental.

The logo was designed to easily attract customers, pastel colors has been used. According to Western Meaning, pastel yellow and black means comfort and power.

Mission- Vision

Mission:

To be the industry benchmark and the number one customer choice for all transportation services, locally and regionally.

Vision:

Grow and transform into the largest employee owned regional company, offering innovative transportation solutions, which exceed all stakeholders' expectations.

About the Product

Coche Alquilar

Rental Vehicles

Rental Vehicles Toyota Hiace Super Grandia 2007

Toyota Innova G 2005

Toyota Custom Van 2008

Toyota Fortuner 4 x 2 2005

Toyota Hiace GL Grandia 2.5

2014 Toyota Hiace Super Grandia Leather 1 Tone 2.5 Diesel

Rental Vehicles

Location

Location

2101 A. Mabini Street, Malate, Manila City

Location

Benefits

Benefits• Car rental is quite affordable, and there is no need to look for a taxi or

tourist packages.

• Another benefit of choosing car hire services is because people can have a vehicle ready at all times.

• They have a possibility to select the right type and model of cars, based on their personal wishes.

• There is no need to wait for a taxi or bus, so travelers do not lose their valuable time.

• They can explore interesting and important places.

• When people go for car hire services, they can be sure that they won’t be late.

Rates

Rates

• The price depends on what type of car and service is being availed.

• Coche Alquilar has 4 types of cars, Toyota Fortuner (P 3,200-P 65,000) Toyota Innova (P 3,000-P60, 000), Vans (P 4,000-P 90,000) and Vans for those client/ customer that is price conscious (P 3,500-P 75,000) depending on the period of leasing availed.

• Usually the more days you take, the less you pay per day.

SWOT Analysis

SWOT Analysis

Target Market

Target Market

Market Segmentation

Market Segmentation

Promotional Activities

Promotional Activities

Promotional Activities

Rates

Marketing Strategies

Beside our efforts in modifying our product, enhancing customer awareness and improving our services we have tried to attract our customer in many ways to build our customer loyalty to our company. We have thought very hard to get our business from all kind of sources like:

• Travel Agents• Companies • Tour Operator • Airline • Hotels