cocacolapresentaion 131121005621-phpapp02
TRANSCRIPT
Presentation of
by Tina Haeck
History
Some Interesting Facts
Marketing message
Sustainibility involvement
Graph
Road Map
Atlanta
Bay City (Michigan)By John Pemberton
Originally a medicineServed since the 8th May 1886
History
1st year: Only 9
Now: 1.9 billion
Strongest portfolio in the nonalcoholic beverage ($ 20 billion brands)
+ 500 sparkling & still beverages
+ $1 billion USD in annual retail sales
+ 200 countries
LeaderSparkling beveragesStill beveragesReady-to-drink juice & juice drinksReady-to-drink coffee
Global competitors :Pepsi CoDanone groupDr PepperUnilever Kraft foods inc.Nestlé Etc.
129 200 employees
2nd most recognized word after “Okay”
Take a break
Refresh
Enjoy life
Empowering of women
Water replenishment
Well-being
Climate protection
Human & workplace rights
Sustainable package
Thank you&
Welcome to your questions !