Advertising Campaign

Created By:Shanae SharonRodrigo Teixeira

Developing an Advertising CampaignMarch 15, 2012

Campaign Goals

• Position Coke as a drink for all, young and old, and all nationalities.

• Position it as a drink a staying power tied to family history and traditions.

Billboard

Alternative Media

Alternative Media

Alternative Media Billboard

Alternative Media Billboard

Mobile Billboard

Commercial # 1

Action: Camera pans in on father and son working on fixing a car together.

Dad: When fixing a car, always make sure you have the right tools.

Dad: And always finish the job with a coke!

Action: After fixing the car father and son enjoy a coke together

Dad: Son, let me teach you what my dad taught me.

Superimposed: 40 Years later.

Action: Father and son, fix car together.

Dad: Good job son! Just one last thing…no job is complete without a coke.

Action: Father and son enjoy a Coke together.

VO: Coca-Cola, the drink that stands the test of time.

Commercial # 2

Superimposed: 1952

Action: Guy and girl enjoy a coke over a first date. The girl tosses her Coke up into the air….

FX: 1950’s music playing.

FX: 1980’s music playing. Something light and fun.

Action: The Coke is caught by the daughter of the woman in the last shot and sipped to enjoyment. She tosses it into the air…

Superimposed:1982

FX: Popular song from today.

Superimposed: 2012

Action: Coke is caught from the daughter of the girl in the previous shot, and sipped to enjoyment.

VO: Coca-Cola, for every generation. For every first date.

Action: Quick shots of people from all over the world drinking Coca-Cola.Dialogue: People saying Coca-Cola in various languages.FX: High energy sound track in the background.VO: Bringing the world together one sip at a time. For every generation and every nation. Coca-Cola.

Commercial # 3

The End