PRESENTED BY:-ANUP KADAM

DEVENDRA BAIKAR

Introduction

Coca-Cola Company is the world's largest

nonalcoholic beverage company

Over 400 soft drinks, juices, teas, coffees,

waters, sports and energy drinks that refresh,

hydrate, nourish, relax and energize.

operations in more than 200 countries

more than 400 brands are nearly 2,400 beverage

products

HISTORY• Coca-Cola was invented in May 1886 by Dr.

John S. Pemberton in Atlanta, Georgia.• The name 'Coca-Cola' was suggested by Dr.

Pemberton's bookkeeper, Frank Robinson• The trademark "Coca-Cola" was registered

with the U.S. Patent and Trademark Office in 1893

• Company complete 125 years

Mission

Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage.

visionTo achieve sustainable growth, we have established a vision

with clear goals. Profit: Maximizing return to shareowners while being

mindful of our overall responsibilities.

People: Being a great place to work where people are inspired to be the best they can be.

Partners: Nurturing a winning network of partners and building mutual loyalty.

Planet: Being a responsible global citizen that makes a difference.

BRAND

Global business is organized into six geographic Operating Groups

1) Africa Group

2) Pacific Group

3) European Union Group

4) Latin America Group

5) Eurasia Group

6) North America Group

Slogans

• 1963 “Things Go Better With Coke.”

• 1970 “It’s the Real Thing”

• 1975 “Look Up America”

• 1979 “Have a Coke and a Smile”

• 1982 “Coke Is It!”

• 1987 “You Can’t Beat the Real Thing”

• 1993 “Always Coca-Cola”

BRANDS TAGLINE

• Thums-up - Taste the thunder• Coca-Cola - Open happiness• Sprite - Seedhi baat no

bakwaas ,clear hai• Limca - Fresh ho jao• Fanta - Go bite• Maaza - Bina guthli wala aam

BRAND AMBASSADORS

• Thumsup - Akshay Kumar• Cocacola - Aamir Khan• Sprite - Shahrukh Khan• Fanta - Genelia D’souza• Limca - Riya Sen

ADVERTISING

• BRAND AMBASSDORS

• TV COMMERCIALS

• BY POSTERS

• PRINT ADVERTISING

PROMOTION BY THE COMPANY

• Promotional strategy during IPL matches

Lucky Coupon Dinner with kings XI PunjabSprite “kholega toh bolega” IPL Season 2

• Limca Launches ‘Laptop Ki Barish’ Consumer Initiative

COMPETITORS