Video Production, Distribution, & Consulting

We provide strategy and execution for video based social media marketing programs.

coBRANDiT

We're looking for video projects that involve & engage enthusiast communities.

That tell stories in authentic voices.

That feature real people in real places.

That bring the brand to life...and life to the brand.

Production• Brand Channels

• Event Coverage

• Videoblogging

• Live/Mobile Video

• Street Intercepts

• Ethnography

• Sales & Marketing

Distribution• All Top Video Sites

• Facebook Apps.

• Custom Widgets

• Optimization

• SEO / Metadata

• iTunes, RSS

! FLIP VIDEO RECOMMENDATIONS and TIP SHEET

For use by distributed production teams and novice camera operators

Recommendations for Shooting Video With Flip-type Cameras

Avoid backlit interviews. Try to have subjects lit from the front or side. Do not have their backs to the sun, windows, or bright

lights. Natural light is preferable to other light sources.

Hold camera 30” to 48” from subject so their head and shoulders fill the viewfinder. This will also improve audio quality. Shoot

with the camera close to your eye level and face.

Avoid using zoom. Instead move the camera closer or further away. Need a close-up? The Kodak Z16 has a macro-lens that

will do the trick.

Be aware of how much ambient noise there is. Sudden loud noises are worse than a steady hum of activity.

Shooting where there is action behind the subject increases the interest of the composition & can enhance the story. Find a

spot out of the way but in the subject"s typical environment.

Get details of the subject"s routine, things they do every day that will illustrate their character, their core values, or both. When

shooting this type of content, treat the video camera like you"re taking a photograph. Hold the camera motionless on a scene

for 10 seconds and let people/cars/objects move through it. If you want to follow or track motion, try to start or stop your

movement with a still shot.

Shoot B-roll to illustrate detail and provide an overview of the scene. Get subjects to say/spell their names and titles so we can

positively ID them later.

When interviewing someone, ask some softball questions first to get your subject comfortable. Look for an entry to a deeper

discussion. Try to get them to summarize their thoughts in a sentence or two.

Have fun with the process and don't worry too much about getting it "right." Good content will compensate for technical

difficulties (within reason).

Workflow and Media Management

Flip video cameras require 2 hours to charge on your computer"s USB. Each charge will last for approx. 1.5 hours of video.

Plan ahead. If you have a Flip Ultra, they take 2 AA"s. Swap in some new ones and you"re good to go!

Flip video cameras hold 1 hour of video content before they need to be “emptied”. If shooting for more than an hour either

have your second camera ready to go or have your laptop booted up and ready to receive video. Have a Kodak Z16 or Z18?

Swap out the memory card!

The cameras are similar to accessory hard drives. When you mount the camera to your laptop"s USB the camera will appear

as a hard drive. Find the video files (located in DCIM/100Video if you have a Flip) and copy them off to a designated folder and

label the files with where they were shot. If using a Flip Mino HD make sure you have LOTS of storage space available. You

may want to purchase an accessory hard drive for this purpose.

After transferring video files to your drive, spot check them and make sure the transfer was successful. If so, remove videos

from the Flip camera by dragging the contents of “100Video” (or other) to the trash and deleting them. Now you"re ready to

shoot more video.

If you wish to send video files via the web, zip the files into a folder and send via http://yousendit.com. Video files are too big to

email as an attachment. HD files will take a LONG time to send via web. Cameras may also be sent in for editing via FedEx.

Files can be most readily edited in iMovie or Final Cut Pro. Buy a Mac.

Prepared by Jesse Buckley and Owen Mack, coBRANDiT

Video Questions? Call 617.823.9286 or visit www.cobrandit.com

Consulting• Video Strategy

• Program Development

• Integration

• Best Practices

• Custom Research

• Workshops

• RFP’s

Network Capabilities

• National Coverage

• Event Production

• Brand Ambassadors

• Street Teams

• Video Capture

• Alternative Media

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer:

Integrated, customized campaigns that fuse online and offline worlds.

Partial Client List

We’re on top of the latest thinking, techniques, and technologies, connected to the right people, and a proven strategic and creative resource in the world of social media video.

We seamlessly integrate with brands, agencies and media companies to develop and execute programs that reach consumers authentically and directly.

We’ll help you build buzz, drive traffic, influence perception, and increase sales.

We look forward to hearing from you.

In Brief

Members: WOMMAWinner: Society for New Communications Research Award of Excellence, 2007, 2008Programs featured in: Inc. Magazine, AdAge, Dentsu-ho, Mediapost Video Insider

coBRANDiT

Contact:

Owen MackChief of Strategy & Development

owen@cobrandit.com617.823.9286 direct

119 Braintree Street #516 | Boston, MA 02134 | http://cobrandit.com