coast host facebook presentation
DESCRIPTION
Slides presented to Coast Host members, Carolina Beach, NC, January 21, 2011TRANSCRIPT
![Page 1: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/1.jpg)
![Page 2: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/2.jpg)
HELLOTy Downing – CEO Perspective Internet Marketing & SayItSocial – Nationally known speaker.
@TyDowning
![Page 3: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/3.jpg)
![Page 4: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/4.jpg)
you think you are “in social media”
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![Page 6: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/6.jpg)
Is Facebook the right tool to market my business?
before you begin strategizing…
Do I have the staffing resources to create & maintain an active page?
![Page 7: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/7.jpg)
step 1
social influence assessment
![Page 8: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/8.jpg)
Are my competitors on Facebook?
What are consumers saying about my brand or product?
social influence assessment
![Page 9: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/9.jpg)
![Page 10: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/10.jpg)
lets give it a try…
![Page 11: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/11.jpg)
![Page 12: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/12.jpg)
step 2
strategize
![Page 13: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/13.jpg)
Define goals & expectations•(Likes? Impressions? Call to action, sign up for something?)
Identify and define staff roles and responsibilities
Determine what tools you want to use to enhance your page or create updates
Draft up a plan/calendar
Research your Community
![Page 14: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/14.jpg)
market your page!Try Facebook Advertising
![Page 15: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/15.jpg)
Source: socialbakers.com
![Page 16: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/16.jpg)
Source: socialbakers.com
wilmington, NC
![Page 17: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/17.jpg)
Source: socialbakers.com
![Page 18: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/18.jpg)
Source: socialbakers.com
![Page 19: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/19.jpg)
Source: socialbakers.com
![Page 20: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/20.jpg)
step 3
implement
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January 2011Sun Mon Tue Wed Thu Fri Sat
26 27
Page Created
28
Load Photos
29
Add Note30
Upload Video
31 1
2 3
Soft launch4
Secure Vanity Url
5
Eblast to clients
6
7 8
9 10 11
Start Facebook Ads
12
Contest Teaser
13
14
15
16 17
Launch Contest
18 19 20 21 22
23 24 25 26 27 28 29
30 31
End Facebook Ads
1
Announce Winner
![Page 22: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/22.jpg)
implement
![Page 23: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/23.jpg)
step 4
market your page!
![Page 24: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/24.jpg)
Combine with Traditional Marketing!
market your page!
![Page 25: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/25.jpg)
step 5
measure your progress
![Page 26: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/26.jpg)
measure your progress
![Page 27: Coast Host Facebook Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062418/554efb65b4c90547648b4c55/html5/thumbnails/27.jpg)
• Search Engine Optimization• Social Media Marketing Strategy• Pay Per Click Marketing• Local Search• Mobile Advertising• Location Based Advertising