coaching tatjana mamula 2015
TRANSCRIPT
THE ROLE AND CONTRIBUTION OF COACHING STYLE
OF THE 21st CENTURY’ LEADER
Ph.D. Tatjana Mamula, assistant professor
M.Sc. Nikola Kužet
Belgrade, 20-22.10. 2015.
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MARKETING 3.0
PRODUCTS CLIENTS BRANDS VALUES
MANAGEMENT
2000s - 2010 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
Value matrix
MIND
SATISFACTION
PROFITABILITY
BE BETTER
HEART
ASPIRATION
RETURNABILITY
DIFFERENCIATE
SPIRIT
COMPASSION
SUSTAINABILITY
MAKE A DIFFERENCE
MISSION
VISION
VALUES
CO
RP
OR
ATI
VE
INDIVIDUAL a
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey
10/22/2015 5 christof niemann
The Next Learning Framework
10% FORMAL
LEARNING
Physical Classroom
Virtual Classroom
& Webinars
Self Paced
Web Based Training
Social Networking & Micro-sharing & Interactive video Expert directories TweetChats
Planned Learning Spontaneous Learning On-The-Job
+
90% INFORMAL LEARNING
Gaming & simulations Online communities
Online assessments
Social Learning
On-Demand Learning
Career Learning
Learning apps Learning Videos e-courses & recorded webinars
Career moves & assignments Special projects Feedback Coaching & mentoring
Publish and feedback on blogs
Podcasts and e-books
Job aids & epss
Co-create with Wiki’s
Innovation and crowdsourcing
2011 Next Learning Unwrapped, Nick van Dam
Role of coaching in organizational learning
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GENERATIONS
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MILLENNIALS
Four Highlights
• “I want it fast and I want it now” • Premium on speed, ease, efficiency and convenience in all transactions.
• “I trust my friends more than ‘corporate mouthpieces” • Definition of an expert has shifted from someone with professional or academic
credentials to potentially anyone with firsthand experience, ideally a peer or
close friend.
• “I’m a social creature both online and offline”
• “I can make the world a better place” • A generation taught to recycle in kindergarten wants to be good to the planet
and believes that collective action can make a difference.
Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:
https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
MILLENNIALS IN THE DIGITEL ERA
Millennials Collaborative learning. Sharing stories with their peers. Multitasking. “do it by themselves” & “comfort
zone”. Relevant Interactivity. Engagement. CREATIVITY. INNOVATION.
Challenge.
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Educators MLearning. Gamification. Video as a learning medium. Nano-learning vs. Mini E-
Learning. Storytelling. Coaching. Measurable. HUMOR. FEEDBACK. PERSONAL LEARNING.
Design thinking.
Millennials say they want:
• Meaningful work
• Recognition & respect
• Autonomy & flexibility
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• A chance to constantly learn and grow
• Fun with those they enjoy working with
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HBR ARTICLE Jeanne C. Meister, Karie Willyerd
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“Coaching is partnership with a client in the contemplative-provoking and creative process which inspires them to maximally develop their personal and professional potentials.”
International Coach Federation, SAD
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→The role of the coach is not to teach, train, mediate, or be a mentor. →The main “weapon” in the coaching arsenal is a “well-asked question”, not offering solutions.
"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.“ - General George Patton
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→Transformation of the manner of thinking is not simple, as it is not easy to change deep-rooted opinions, beliefs, and perceptions of people. →By asking carefully tailored questions, the coach provokes thinking and reflection of experiences, thus developing potential and creativity. →The leader who encourages employees to adopt coaching style has in his hands a powerful weapon which initiates and supports engagement at work.
The coach /mentor ladder
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→the method of learning through experience.
→ implies responsibility of the very person who is being developed.
→active participation in empowerment of capacities and skills of coachee.
→ the only knowledge the coach needs to have in order to support and assist others in their development and change is the knowledge on the coaching processes, as well as the skills, tools, and techniques complementing this process.
Coaching style of the 21st century leader
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→Using influence, relationships, and strategic behavior, leaders may inspire, support, streamline, and evaluate creativity of their employees, which results in competitiveness of the organization in contemporary business environment.
Contribution of coaching style of the leader
10/22/2015 20 Drawings by Gaša feachuring Pixpired http://pixpired.com/
THE ROLE AND CONTRIBUTION OF COACHING STYLE
OF THE 21st CENTURY’ LEADER
Ph.D. Tatjana Mamula, assistant professor
M.Sc. Nikola Kužet
Belgrade, 20-22.10. 2015.
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