Presented by Max Lynam@MaxOnTheHill

< maxlynam.com > < molehill.com.au >

Coaching ClientsTo Succeed with Joomla!

A new client contacts you. . .They say they want to improve or launch online !!!!

Why How What

They may be a DIY client wanting to minimise costs, a client wanting full service or somewhere in between.

Regardless … they should be given the best possible opportunity toachieve success online, through your coaching, guidance & expertise.

When you help your client to achieve their goals and become successful online it makes a REAL and TANGIBLE improvement to their lives (& business).

Absolute clarity is required to achieve results.

It can sometimes be difficult to find the real reason your client is talking to you

Debugging Your Client

Business Success

The Real Ultimate Goal

Personal Passion & Goals

Sustainable Success . . .means we’re committed for the long haul

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A long term relationship is essential.

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keep going

Each party should view the other as a crutial to achieving online success.

Time to develop our Online Success Program

Committed to the Relationship?

Ensure there is absolute clarity in the end goals

Agreement & commitment by both parties is essential

Package the client, products & services to match the market

Develop a relationship acquisition & building strategy

Research the immediate & future markets

Identify relevant, quantifiable & measurable KPIs and goals

Develop program tasks and schedules to be done

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1. Integration of analytics across all relevant data-sources, online platforms & channels is essential.

2. Really detailed research of your client, the products, the market and the end goals is essential. Also, make sure you use the correct tools.

3. It goes without saying, but SEO is not an afterthought or something set in stone. Do it right from the start and across all channels.

Hang on . . . what about the web?experience & expertise will result in the right stuff

2.Research

3.SEO1.Analytics

Data analysis holds the key, my young Padawan.

Analytics the tool of choice for the jedi master, “Online-Success”.

So who likes to be happier in life?

Data Analysis

Improve

Compare to Program

Improve

Data Analysis

Compare to Program

Regular meeting with client. . . what’s working, what isn’t – improve!

The client and the agency have a clear set of tasks and actions to be done according to the Success Online Program.

The data analysis will help reveal what is or isn’t working online, as well as off.

Each party involved should meet regularly (without fail) to analyse, improve and build on the program. Review the previous 7 steps, remembering clarity & agreement is essential.

• We try to use tools that have inbuilt integration, easy customisation, are Open Source and/or easy API’s.

• Currently liking MijoSoft tools:– MijoShop, MijoSEF, MijoAnalytics– have started towards dev of some extra components/plugins to

extend to other Joomla tools like AcyMailing

Tools of the trade . . .try to have everything as integrated as possible

Their success will drive your success.Partner with your clients

Work to create a long term value added service to your clients, so they have time to work ON their business.

Not only will you get more referals from your happy and successful clients, they will also be paying you for the extra

services, products, solutions and training you provide.

With both of you being more successful and profitable, you should both be able to spend more time with family and

friends or pursuing your ‘other’ passions.

{ THANK YOU }to the Joomla! community, supporters, developers and

organisers of Sydney JoomlaDay 2012.

Cheers .. Let’s finish up, have drinks & spread the love