Vivian Rebrin

Background N=69 people

N Completed= 63 people

National Survey

Conducted November 21st-28th

Method used for survey: instantly and amazon turk

Not weighted

Coach Stock Price

Hypothesis

19%

25%33%

16%

8%

FamiliarityExtremely Familiar Very Familiar Moderately FamiliarSlightly Familiar Not at all Familiar

34%

66%

Gender

MaleFemale

8%

92%

Nevada

YesNo

20%

49%

20%

8%

3%

Ages18-24 25-34 35-44 45-54 55 or older

50%

13%

10%

25%

2%

If you have never purchased a Coach product, why?

Too Costly Don't see the valueDon't like the style Too costly and don't like the styleNever seen/heard of it before

80%

20%

Product Name RecognitionYes No

3%19%

12%

17%

48%

Last time you purchased a Coach productRecently Last Year In the last 5 yearsIn the last 10 years Never

3%

17%

42%

35%

3%

How did you hear about Coach?Internet Advertisement Department StoreFriend Social Media

3%14%

52%

21%

10%

If you purchased a Coach product, where did you do so?

Flagship Store Retail Store Outlet StoreDepartment Store Online Store

72%

21%

7%

Who are you purchasing this product for?Myself Spouse Friend Daughter/Son

Key Findings

Thank You!