co-registration. industry’s most advanced system real-time data hygiene dynamic offer...
TRANSCRIPT
Co-Registration
Industry’s Most Advanced System
Real-Time Data Hygiene Dynamic Offer Targeting/Optimization Secondary Questions & B2B Support XML or HTTP Post Support
Real Time Auto-Responder
Quality Website Partners ‘Best practices’ on data ownership, privacy, regulatory compliance
Overview
Consumer registers at an Affiliate site.
Registration data is posted to TRL platform.
Name, address, phone, e-mail and other data components verified and standardized in real-time.
Targeted offer page served to consumer.
Consumer selects offer (possibly answers secondary questions) and opts-in to receive information from marketer. Opt-in captured
Auto-responder is immediately sent to the consumer.
Consumer is directed to publisher-specified page.
Consumer information is sent to Advertiser.
Process Overview
Registration
Page is Shown
To ViewerData is
Standardized &Verified
Person EntersInformation
Registrationpage is shown
to viewer
Offer Display
Offers Served Based on Targeting Registrant checks box next to offer of interest.
In-Line Custom Questions
Custom Question Surveys When “Yes” is selected offer expands to reveal questions in-line.
Partner-Spec Landing Page
Registration & Opt-In Process Complete User is returned to landing page upon completion of registration and opt-in.
Auto-Responder Email
E-mail is sent to registrant within 30 seconds of opt-in to confirm address, provide additional info on offers, and allow opt-out.
Lead Delivery to Advertiser
DATA IN
•Targeted Leads•Requested Fields
DATA OUT
•Validated•Customized
IP Address & Timestamp
Various Data Formats(.xls, .txt, .csv)
Real-Time Post orBatch File
Historical Record LookupFor Opt-In Verification
Complete CustomizationComplete Customization
NETWORK
Premier Network
Product Features/Benefits
Data Quality Validation/Correction
Offer Targeting
Reporting
Data Extract & Transfer
Additional Features…
Product Features/Benefits
USPS ValidationRegulations
USPS ValidationRegulations
AddressRejection
AddressRejection
Receiving quality data is critical for advertisers, and minimizes bad data credits for publishers.
Only TRL performs a complete suite of real-time data quality checks.
Entered to Site as:John Doe100 maneDallas, Texas
Delivered to Client as:John DoeW. 100 Main StreetDallas, TX 75208-1928
Invalid Record Received:Mickey Mouse123 Disney LaneFantasyland, CA
Output:Invalid Address
Data Quality Checks
Email Validation – Performs a syntactical check on the input email address and flags if invalid. Invalid emails, i.e. bounces, are captured once auto responders are sent.
Scans All Input Data Checking For “Noise” Words
Appending of Address-Level Latitude/Longitude for Radial Targeting.
Phone Validation – Performs syntactical check on phone number, as well as verification of area code and prefix.
Data Normalization – Ensures maximum flexibility of integration to
publisher sites.
DEMOGRAPHIC FILTERS Zip Code/SCF Radial Pulls City State Age Gender
VALIDATION FILTERS Postal Address Telephone Number eMail Address
Targeting Option
Data Extract & Transfer
Real-Time or Batch Mode
Real-Time Extracts – Data can be sent to Advertisers in real-time via • a URL post or via a The Right List web service.
Scheduled Batch Extracts – Batch extracts can occur at given intervals: daily, weekly, monthly.
Option of sending raw consumer data or only enhanced data, i.e. standardized data.
Data can be sent based on various criteria: (eg.)– First and Last Name must exist– Email valid and/or exists– Phone valid and/or exists– Valid postal address
Global Media SolutionsCall today for more information
John FosterSVP Marketing The Right List
Tel (800)697-5977 x112Fax (877)-571-4876