co-marketing

• Co-Marketing

https://store.theartofservice.com/the-co-marketing-toolkit.html

Marketing mix - Four Cs: in the Seven Cs Compass Model

1 The Seven Cs Compass Model is a framework in Co-marketing (Symbiotic marketing)


Conquesting - Recent Examples of Conquesting

1 In 1997, Northern Telecom announced Nortel Power Networks, a marketing

initiative focused on reinforcing the unifying attributes of the portfolio of enterprise

products the company offered at the time. Not more than a month later, Cisco

introduced the Cisco-Powered Network a partner co-branding, where if a service

provider purchases some minimum quantity of Cisco product they would be eligible for

co-marketing funds.https://store.theartofservice.com/the-co-marketing-toolkit.html

Green marketing

1 In more detail green, environmental and eco-marketing belong to the

group of approaches which seek to address the lack of fit between

marketing as it is currently practiced and the ecological and social realities

of the wider marketing environment.Belz F., Peattie K.(2009):

Sustainability Marketing: A Global Perspective


Green marketing - LOHAS

1 LOHAS stands for Lifestyles of Health and Sustainability, and describes an integrated,

rapidly growing market for goods and services that appeal to consumers whose sense of environmental and social responsibility

influences their purchase decisions. The Natural Marketing Institute’s (short: NMI) estimates the

US LOHAS consumer market of products and services to be USD 209 billion – sold across all

consumer segments.Todd, kaiser: Eco-marketing: a blooming corporate strategy,

2008.https://store.theartofservice.com/the-co-marketing-toolkit.html

Quadruple play

1 Mobile service provisions refers in part to the ability of subscribers to purchase mobile phone like services, as is often seen in co-marketing efforts between Service provider|providers of land-line services. It also reflects an ambition of

wireless access to all of the above, including voice, internet, and

content/video while on the go and without tethering to the network via cables.


TIFF

1 The format was originally created by the company AldusVersions 4 and 5 of the TIFF

specification included the sentence This memorandum has been prepared jointly by

Aldus and Microsoft in conjunction with leading scanner and printer manufacturers;

there was a TIFF co-marketing and developer support effort with Microsoft

during this time, though Microsoft was not a technical contributor to the specification


Teknekron Corporation - Partnerships

1 Teknekron partnered with external firms as well. In 1991 it signed a co-

marketing agreement with the Belgian microelectronics research partnership IMEC|Interuniversity

Microelectronics Centre.


ING Vysya Bank - Globalisation through Europe

1 In 1999, Vysya Bank joined the ING Group in co-marketing/distribution of

life insurance products in India


StarCraft II: Wings of Liberty - Sales

1 Blizzard entered into a co-marketing agreement with Korean Air that lasted for six months, in which two of the airline's

airplanes on both domestic and international routes prominently displayed StarCraft II advertising featuring Jim Raynor

on the fuselage.[http://pc.ign.com/articles/110/1102055p1.html Blizzard Announces Starcraft II:

Wings of Liberty Co-Marketing Campaign with Korean Air]


Tagged Image File Format

1 When Adobe Systems acquired Aldus, they published Version 6 (1993) of the

[http://partners.adobe.com/public/developer/en/tiff/TIFF6.pdf TIFF specification] which dropped the Microsoft reference.Versions 4 and 5 of the TIFF

specification included the sentence This memorandum has been prepared jointly by Aldus and Microsoft in conjunction with leading scanner and printer manufacturers; there was a TIFF co-

marketing and developer support effort with Microsoft during this time, though Microsoft was not a technical contributor to the specification


Independence Day (1996 film) - Distribution

1 The co-marketing project was dubbed The Power to Save the World

campaign, in which the company used footage of David using his

PowerBook laptop in their print and television

advertisements.[http://www.informedusa.com/t/independanceday.html

Apple Ties in With 20th Century Fox Independence Day] The online

Macinstuff Timeshttps://store.theartofservice.com/the-co-marketing-toolkit.html

Cross-marketing

1 A 'marketing co-operation' or 'marketing cooperation' is a business alliance|partnership of at least two

companies on the value chain level of marketing with the objective to tap the full

potential of a Market (economics)|market by bundling specific Core competency|

competences or resources. Other terms for marketing co-operation are 'marketing alliance', 'marketing partnership', 'co-

marketing', and 'cross-marketing'.https://store.theartofservice.com/the-co-marketing-toolkit.html

Co-marketing - Commensal (symbiotic) marketing

1 Also the 'collaborative marketing' of a company and a company, the 'Co-

creative marketing' of a company and consumers are contained in the

co-marketing.


Co-marketing - Collaborative marketing

1 'Co-marketing' (Collaborate marketing) is a marketing practice

where two company|companies cooperate with separate Distribution

(business)|distribution channels, sometimes including Profit

(economics)|profit sharing. It is frequently confused with co-

promotion.



1 Co-marketing describes the practice where two individual entities

company|companies create and jointly develop a new product,

service or brand (and normally jointly promote it).



1 Co-marketing has of recent become very prominent in the entertainment

industry. This typically means partnerships between brands and entertainment properties such as television shows, films, and music

acts.



1 *Companies such as The SMC Group specialize in entertainment co-

marketing, and have negotiated a number of deals including Alexandra Burke and Sure Deodorant, Shaggy

and Logitech Ultimate Ears


Co-marketing - Co-creative marketing

1 The co-creation of a company and consumers are contained in the co-marketing.


Mandatory labelling

1 Voluntary labelling and co-marketing of products deemed desirable is

another matter usually carried out by entirely different means, e.g. Slow Food. There has been increased

regulatory interest in substantiating these claims, and in some

jurisdictions, food labels require regulatory approval before use.


Korean Air - Further expansion and founding of Jin Air

1 In mid-2010, a co-marketing deal with games company Blizzard

Entertainment sent a 747-400 and a 737-900 taking to the skies wrapped

in StarCraft II branding. In August 2010, Korean Air announced heavy

second-quarter losses despite record high revenue.


Takara Tomy - History and corporate name

1 In Japan, Takara-Tomy continues to use the former Tomy and Takara names as distinct

brand names on toy lines which originated in each company, but most new toy lines or stand-

alone products carry the new Takara-Tomy brand. Staple toy lines from each company are continuing, in many cases gaining synergy from

the co-marketing of each other's properties. This merger gave the combined company near parity in domestic (Japan) toy market share to

domestic rival Bandai.


Arrowhead Water - History of the Arrowhead Water Brand

1 In 1929, the Arrowhead Springs Company merged with the company

that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water


The Veronicas - Products and endorsements

1 In 2006 they entered into a co-marketing deal with shoe brand Keds

(shoes)|Keds for their List of The Veronicas tours|first US tour.Keds

announcement


Ithaca Discovery Trail - Programs

1 The Discovery Trail cross-promotes the eight member institutions which form a 33-mile loop of exploration. The Discovery Trail promotes the

Ithaca Discovery Trail as a distinctive brand that links the member

institutions, and the Discovery Trail conducts the co-marketing effort among its eight members, which

includes:https://store.theartofservice.com/the-co-marketing-toolkit.html

Pharmaceutical marketing

1 'Pharmaceutical marketing', sometimes called medico-marketing

or pharma marketing in some countries, is the business of

advertising or otherwise promoting the sale of pharmaceuticals or

medication|drugs.


For More Information, Visit:

• https://store.theartofservice.com/the-co-marketing-toolkit.html

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co-marketing

Documents

tiff comarketing

comarketing agreement

comarketing efforts

comarketing funds

sustainability marketing

marketing initiative

comarketingtool mix

wider marketing environment