co-innovation service - jtbd summit
TRANSCRIPT
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Co-Innovation Service Blended Methodologies to Support Food Brands in Launching Successful Products
Gabriele Molari, PhD, Innovation Manager
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General
We commit to making food safe and available, everywhere
OUR VISION
Gabriele Molari/2021-25-03
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General
OURPROMISE
Gabriele Molari/2021-25-03
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General
Gabriele Molari/2021-25-03
The pillars of our brand and the chapters of our sustainability storyProtecting Food, People, Futures
Protecting your products with our processing &packaging solutions.
Safety, Quality & Availability
Employees, communities & society at large
Safeguarding, supporting and developing those whose lives we touch.
Innovative technologies & smart solutionsUnderstanding and supporting our customers’ business growth ambitions.
Full life cycle approach
Contributing to a circular economy that is low carbon, withenvironmental excellence along the entire supply chain.
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General
SustainabilityAutomationServices Packaging
Food ProtectionDistribution
MarketingGabriele Molari/2021-25-03
Our customers success is at the heart of everything we do
Consultancy Processing
We dedicate ourselves to understanding their needs and those of their customers, using our global resources and proven industry and market expertise to help them fulfill their ambitions.
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General
Gabriele Molari/2021-25-03
70 years working alongside food producersOur Business 2020
>25,309Employees
>160Countries
€10.8 billion Net sales
Units delivered
Units in operation
Packaging Processing
388 2 209
>8 790 >10 980
>183 billionPackages sold
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General
YOURAMBITIO
N
IDEATION INSIGHTS NEED STATES BRANDING DESIGN PORTFOLIO PROMOTION PROTO-
TYPINGSHELF
IMPACT
To fast-track product development and much more
Marketing Services: our co-innovation journey
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Gabriele Molari/2021-25-03
Lean Start-up
Open Innovation
Outcome-driven innovation
User Centred Design
Foresight-Insight-Action Agile
Pre-totyping Future scenarios
Design Thinking
Growth Hacking
Many approaches
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One tailor-made zig-zagged journey
Gabriele Molari/2021-25-03
2UNDERSTAND
TODAY
3DESIGN
THE ROUTE
1ENVISIONSUCCESS
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Gabriele Molari/2021-25-03
ENVISION
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OBSERVE
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Gabriele Molari/2021-25-03
ASK & LISTEN
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IDEATE
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PRETOTYPE
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TEST
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PROTOTYPE
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TEST AGAIN
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ADJUST
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TEST AGAIN
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LAUNCH & PROMOTE
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LEARN FROM FAILURES
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